January 15, 2009 Issn:1528-3992 - Circulation:18,000+

Copyright©2008 
All Rights Reserved

"If we all discovered that we had only five minutes left to say all that we wanted to say, every telephone booth would be occupied by people calling other people to tell them
that they loved them."
........... Christopher Morley, author

In This Issue...

1. A Word from the "Editor"
2. HeadLine Article:
 Quick and Easy Keyword Research for More Traffic
3. Interactive Clas^sifieds
4. Hot Biz*Tip-
Buttons and Screen Resolutions
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1.) A WORD FROM THE "EDITOR"
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Have a GREAT Weekend!

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Debbie Solomon 
editor@online-exchange.com
 


Please forward this e-zine to all your friends and co-workers who might be interested!


 

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2.) HEADLINE ARTICLE
__________________

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 Quick and Easy Keyword Research for More Traffic
by Ed Duvall

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To get visitors to your webpage you really need
to know what keywords people will type into the
search engines to find the service or product your
specific site or webpage offers.

Before you say "Oh no, not another keyword
research article", let me just say you will learn
exactly how to quickly and easily do keyword
research and even createseo friendly pages based
on keywords you find.

Clearly one of the most beneficial ways to generate
more traffic to your site is to create backlinks to it.
Backlinks from relevant sites helps to boost your
page rank and can even get your website, or a
particular webpage, showing on the first pages of
a Google search for that keyword.

Now you don't want just any old backlinks but ones
that contain specific keywords you have optimized
a particular page, blog or website for.

Lets say for your website is about "dog training". A
common and highly sought after keyword, but one
that a new or even established site is going to find
hard to be ranked high for.

Now we all know that trying to get a webpage ranked
in Google for one of the primary search terms is a real
challenge. Those keywords are in effect, out of the
range of most marketers, both in time and money
resources to try to rank for.

So the best possible way to increase search results
and rank in your niche is to select secondary keywords
that still get a lot of searches but don't eliminate you
from the possibility for ranking for them.

Stick with me here because this isn't as hard as you
were perhaps lead to believe.

Now the first thing you should do is to narrow down
the keyword(s) that you want to build or optimize a
webpage for. You can do this very easily by going to
the following website
http://tools.seobook.com/keyword-tools/seobook/index.php
and typing in a primary keyword in the search box.

In the results that show, you are going to get a good
list of the highest searched for keywords related to
the primary keyword you entered in the search box.
You will also find a lot more information presented 
that can really help you narrow down your selection.
You are looking for phrases that contain part or all of
the primary keyword that you started your search with.

The next thing you must do is determine what keywords
are being used successfully to market products, services
or websites online. To do this I suggest you use Google
adwords search term tool at
https://adwords.google.com/select/KeywordToolExternal

You can simply copy and paste a keyword from the list
into the form, hit enter and get a list of keywords based
on the one you input and also provide a list of additional
keywords to consider that expands the possibilities even
further.

Most importantly you will see a list of keywords followed
by a box filled in with the color green.

At this point, my suggestion to you is that you choose
a keyword that has good monthly search quantity but
whose box [colored in green] is only about half or less
green. The less green means their is less competition
for that particular keyword phrase.

Now we want to measure the link building competition
for a keyword in Google's search engine by selecting a
keyword from the above list and placing the phrase in
the Google search box using the specific search operator:
inanchor:”your keyword goes here”

Being that we are narrowing our keyword to a specific
one you want to be sure to include the quotation marks
before and after the keyword. if you use the inanchor
operator without the quotation marks it will give results
for every page that contains every word in the phrase
you entered individually or together, instead of the
specific phrase, and doesn't narrow the pages down to
relevant ones that you would be directly competing
for on that particular keyword phrase.

Using the inanchor operator with the quotation marks
will show the results (pages or links) shown (at top right
of page) that contain the exact keyword phrase. These
are sites already using that "keyword search term" on
their webpages.

Note - you can find a full description of all google search
operators here:
http://www.googleguide.com/advanced_operators.html

After you find a suitable keyword with good search volume
and minimal competition and build a webpage around it
you can begin creating backlinks to that page using several
resources. Your backlinks should be from high traffic sites
because they usually get spidered for new information regularly
by the search engines looking for new content and links.

Here are some suggestions:

- Post to forums with your sig file containing the link to
your webpage
- Leave a comment on blogs
- Write and submit articles

Be sure that somewhere you include the specific search
term that you have optimized your webpage for and the link
to that specific page.

Is there an easier way to create backlinks without having
to spend hours and hours of your time doing it?

Yes there are automated sites and systems to help with
creating backlinks. Just be sure the systems fit with your
needs and don't send up red flags to the search engines.


**********
Creating quality permanent backlinks is easier
and quicker than you think.
http://www.cashway.com/d/backlinks.htm
Reprint OK with resource box as is.

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3.) INTERACTIVE CLASSIFIEDS
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4.) HOT BIZ*TIP
_____________________
 

Buttons and Screen Resolutions

How many rows of buttons can you put on the taskbar? (the
bar at the very bottom of your screen with all those buttons)

The answer depends on your screen resolution. If you're
running your computer at 640 x 480 pixels, then you can have
9 rows. If you're at 1,280 x 1,024 then 20 rows will do it. Why
anyone would desire such antics is beyond comprehension.

Don't panic

This would be a good time explain about Resolutions, and
provide a few usability tips. Resolution is measured in pixels,
across the screen and down the screen. So 640 x 480 means
you could count 640 dots across, and 480 dots down.

Set the number of pixels your monitor displays in the Display
Properties dialog box. (XP) Click ...

Start
Control Panel
Appearance and Themes
Change The Scr en Resolution

On win 98 machines ... ....
Start
Settings
Control Panel
Display
Settings

Then adjust Screen area in pixels, then click OK

If you don't like it just go back and reset it to your previous
setting - so make a note of your present setting.

The resolution options will depend on the quality of your video
card. The more memory it comes with, combined with its
overall abilities, the more colors you can view at a certain
resolution.

For example, you may be able to set your computer to display
64 million colors (not photographic quality, but close) and be
able to run at 800 x 600 resolution. However, if you bump the
resolution up a notch to 1,024 x 768, then the number of
colors you can view may drop to 256 colors. It all depends on
whether or not your video card ate its breakfast today.

Many Thanks to The Newbie Club for their precise and smart
tutorials... www.newbieclub.com



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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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