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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

The OnLine Exchange has DRASTICALLY SLASHED prices on ALL
AD Packages!  This is for a limited time only.  Your a.d can be placed as early
as this week if you move FAST! 
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Now is the time many entrepreneurs are strategizing their advertising campaigns for
the height of season.  Get a few steps ahead of the game and start working on your
holiday campaigns.  It is NOT too LATE.

Please be advised that this being the height of season, The OnLine Exchange
does send out more SpotLight Publications than normal. This is not to overwhelm
you with offers. The purpose is to give you more opportunity to increase your
business by extending more offers to increase profit potential.
The SpotLight publications is to HELP you. Do NOT delete them. Read them.
These are your fellow subscribers and we all want to support them. You never
know where the BIG BUCKS can be found.  It may be in a Spotlight Publication.

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 9 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.
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If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Be the Smart Email Marketing Guy

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It is easy to see that your mailing list is one of your most valuable assets, but do you really know how to make money with it? Making money with your mailing list can be made easier and more effective by the following guidelines.

1) Be cautious of third party lists and send your e-mails to a permission-based list. You can work to build your own permission-based list by encouraging your target audience to sign up for your e-mail communications at every opportunity. Don't assume you have permission, please ask for it!

2) Reach your subscribers more often and on time, but not too frequently. By setting your newsletter to go out regularly once a week, you can build a close-knit relationship with your readers. The more you talk with them, the more they trust you, the more likely they are to buy what you recommend. It is important to send your newsletter periodically, and on time. However, if your newsletter is sent too frequently (e.g. more than 3 times a week), then it will feel like an advertisement or an imposition rather than a service or a gift.

3) Develop a content formula and consistent layout that works for you and your readers. Some typical ingredients for newsletters include tips, case studies, success stories, industry news and trends, short surveys and etc. The layout of newsletters should be simple, consistent and unique.

4) Write to an audience of one. Try writing as though you were writing to one really person, a model who seems your ideal customer in your mind. What do they do for a living? What magazines do they read? What music do they listen to? Whenever you write an email marketing note, you write it to that person. And when you write from a heart place with the heartfelt intent of helping and connecting with another individual, your whole list will probably feel that intimacy.

5) Provide a tip, recommend a product. Give value first with tips and how-to information that will really help your readers. Then at the end of your communication, you can say, "by the way, I found a product that will help you do that... find out more about it here..."

6) Know the real problems your customers are experiencing and offer tips and solutions to those problems. It's all about relevancy. If you have a list of work at home mothers, they possibly don't want to know about tips to clean your bedroom fast. However, if you have a tip or product or service to help them with time management, that seems a good fit.

7) If your list is too broad, you should consider breaking it up into smaller lists by topic. For example, instead of having one big list, you should have several of lists based on the areas of interest and expertise. This allows you to address the specific concerns of each individual and be right on target with your tips and offers.




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4.) BIZ*TECH SAVVY SOLUTIONS
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Replacement Ink Cartridges

If you're having printing problems, it sounds like it's time for you to invest in a new set of ink cartridges. Maybe you only need a new black and white cartridge or maybe you need color too. Whichever way, printing ink is an essential part of our computing lives and we all need to make sure we get the best and the right kind!

First of all, to see what kind of replacement cartridge you're going to need, you'll have to look at the one you already have in your printer. Just lift open your printer's lid and the cartridges will scan across so you can look directly at them. Your cartridge will have a number written on it. The numbers will be different for black and white ink and colored ink.

Once you find that number, you can go to any local computer store (Best Buy, Staples, etc.) and buy your ink refills. You can also order them from your printer manufacturer's Web site (HP, Lexmark, Canon, etc). Just go to their site and look for the ink cartridge materials. There are also other places online that you can buy ink refills. You can do a search for them with your favorite search engine and often, those sites offer discounted prices, but be careful when ordering online. Make sure the site is secure and don't give out any of your personal information if you feel uncomfortable with something.

Sometimes it's better to pay more at a local retail store than to be burned in other ways.

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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