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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Now is the time many entrepreneurs are strategizing their advertising campaigns for
the height of season.  Get a few steps ahead of the game and start working on your
holiday campaigns.  It is NOT too early. 

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.
www.online-exchange.com/advertise

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Using Free Search Engine Traffic...
by Ed Duvall

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Whats the first step to online success?

If you would like to make money online, you
really need to first create yourself a website in
the niche you want. Your website should be
clean, sharp, preferably solve a problem people
are looking to find an answer to.

If you were selling ebooks you would probably
use a specific e-book sales page. 

An e-book sales page is a page that outlines
the e-book for sale, as well as its price, etc. 
Although an e-book sales page is a great way to
advertise an e-book it won't help you get sales
alone. 

You also need traffic. 

If your e-book sales page isn't seen, no one will
know that you have an e-book available for sale.

When it comes to generating traffic, to your ebook
sales page,you have a number of different options. 
For the best success, take an "organic" approach. 

An organic approach is one that is considered all
natural, versus ones that are forced or made up. 
An example of a non-organic marketing approach is
participating in a pay-per-click program. 


One of the most popular types of organic internet
marketing approaches involves the use of articles,
namely distributing them to article directories. 
The use of an organic traffic tactic, like the use
of articles, will not only help to increase your
traffic, but it will also keep you, your e-book,
or your business name in good standing.

This is important because many online sellers have
started turning to back-hand marketing techniques.

As it was mentioned above, the best ways to use
articles to generate organic traffic is by you
distributing them to article directories. 

Article directories are websites that host a large
collection of articles.  In exchange for allowing
an article directory to display your article on
their site free of charge, you will be rewarded
with a link.

That link is often referred to as a back-link. If
properly set up, readers who find your articles
in article directories will be able to make it to
your website. 

If you choose the right link, they can be directed
right to your e-book sales page!  Essentially, this
means that you will not only increase your website
traffic, but you may also increase your e-book sales.

Although your best bet is to create articles and
distribute them to article directories, you may also
want to think about including content, or articles,
on your own website. 

Whether you have a whole e-book sales site or even
just one simple web page, you can get a large amount
of traffic from internet search engines, but only if
your site is optimized for them. 

Search engine optimization, which is often referred
to as SEO, encompasses a number of different things,
but you may want to focus on content, as it is one
of the easiest methods.  You will want to have content
on your website; content that search engines will pick
up.

When writing articles, whether you plan on using them
for your own e-book sales page or article directories,
you are urged to examine programs that are known as
keyword research tools.

Keyword research tool programs allow you to determine
what keywords or keyword phrases internet users are
searching with. If any of these keywords apply to the
subject of your e-book, you are urged to use them. 

Using applicable keywords or keyword phrases will not
only generate organic traffic, but it may also help to
increase your sales, by bringing in customers who are
interested in what you have to sell. 

In short, articles, whether they are displayed on your
own e-books sales page or distributed to article directories, can help you generate organic traffic.

As previously mentioned, organic traffic is more likely
to result in a high number of sales.  Organic traffic
is all natural; therefore, website visitors actually
want to come to your e-book sales page, not just because
they are being paid to do so. 

-----------------------
Copyright 2008

Providing Free tools and resources for marketers
to advertise and promote your online business.
http://www.cashway.com



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4.) BIZ*TECH SAVVY SOLUTIONS
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Increase Your Printer's Lifespan

Tip 1: Go Easy on a Paper Jam

In case of a paper jam, never force the paper out. This can not only damage the printer, but also leave bits of torn paper inside, which could cause harm later on. To get the paper out smoothly, most printers have a hatch attached at the back that can be easily removed. Once this hatch is removed, you will gain access to the paper wheels and you should be able to see the jammed paper to get it out.

Tip 2: Avoid Shutting Down the Printer in an Improper Manner

Turn off your printer when not in use. This can prevent drying of ink and it also helps to keep the printer functioning at an optimum level. Remember to use the printer’s power button and then remove the plug if need be. Don’t turn the power off if you are in the middle of something.

Tip 3: Avoid Cheap Toner/Ink Cartridges

Often times, we are tempted to use either compatible, refilled or remanufactured ink/toner cartridges, which is something we all should avoid. That is like buying a compatible spare part for a car instead of buying the original parts. It may somewhat perform the same function as the original, but it would not last as long and it could affect the performance of the vehicle itself. In addition, we need to look at how such companies manufacture their products. In the case of remanufacturing cartridges, what actually happens is this: the manufacturer would first purchase empty toner cartridges from end users. They would then strip the toner cartridge to its bare minimum and they would then reassemble them after a little bit of cleaning.

And finally, the lifespan of a printer depends on the sturdiness of the machine, how much you use it and how well you maintain it. Printers will eventually fail, but some will last nearly forever. Take good care of your printer and it will take care of you, for a much longer time. And one more thing: to ensure your printer has a long lifespan, you should not base your purchase solely on its speed or its price. The monthly duty cycle indicates the maximum number of pages the printer is designed to produce. Buying a printer that has a duty cycle that is two to three times your expected print volume will help ensure its longevity as well.

 

----

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protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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