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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Summer is here.  Do we put our businesses on hold
while we enjoy this time?  Do we take a break from the hustle
of working our home businesses?  Because we work at home
we assume that time off and putting things aside to enjoy
these months is ok?  What happens to your business?
This is when home businesses begin to fall short.
It takes more work than ever to keep it going. 
In fact, NOW is the time to get a few steps ahead of the game.
Push your way in head of the line by updating your business,
formulating a strong advertising campaign and make this summer
a profitable one.

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.
www.online-exchange.com/advertise

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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"How To Easily Avoid The 10 Dumbest Landing Page Mistakes"
© Copyright 2005 Ron Marek, PhD

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1. How To Create Fear Of Loss In Your Headline - When
writing an effective headline for your landing page, it's critically
important that you create a sense of urgency and/or fear of loss. 
Remember, a landing page is not designed to make a sale (unless
that's what you want to do) it's meant to acquire an email address
and a new prospect . period!  For example:

Urgency:

- This offer expires in 17 hours.
 
- Only the next 10 subscribers can get this .

Fear:

- If you don't read this page, then you are guaranteed to fail .

- according to the U.S. Department of Health, young children can
also be seriously effected by...

2. You MUST Have Two Opt-in Forms On Your Landing Page
In order to maximize your subscription on your Landing Page you
have to have at least two Opt-in forms. The first opt-in form should
be to the right of the headline or the sub-head. Regardless of
which, it MUST be above the fold. The second opt-in form has to be
at the bottom of the page as the last element of the page.

3. Why You Should Use "Graphical" Opt-in Forms
When you use graphics in your opt-in forms you will increase your
subscriber rates by as much as 39%.  Obviously, your sales copy
also affects your conversion percentages. however when you use
graphical component to your page you will significantly increasing
your opt-in rate by up to 39%.

4. Never Use External Links
This is the KISS OF DEATH! Remember the primary reason for the
Landing Page is to get your suspect to become a prospect and to
have him give you his name and e-mail address. Never ever place
external links on your landing page. The visitor has only two
options: Leave or subscribe.

5. Only Ask For Name & E-mail Address
I can't believe how many 'professional' web designer still screw
this one up. They want them to give you .  Name, address, phone
number, best time to call, how you heard about us, marital status,
shoe size, etc, etc.  Never ask for anything more than name and
primary email address.  That's it!  That's all you need.  I have split
tested name & e-mail address only with name, e-mail address and
phone number and the latter killed my response by 66%. That's
right 2/3 of the visitors did NOT subscribe when I asked for the
phone number. Don't make this mistake. You can always ask for
additional information once your subscriber trusts you and you
have developed a relationship.

6. Always Give Your Contact Info At The Bottom Of Your
Landing Page
In recent tests I found a 3% to 8% decrease in subscribers when I
removed my name, phone number and email address from the
bottom of my landing page.  For optimum subscribe rates, include
this information EVERYTIME! Personalization is a must.

7. Why Less Is More
You should keep your Landing Page short and to the point.
Remember, you are NOT trying to sell anything. You simply want
the visitor to subscribe and take advantage of your generous FREE
offer. Too many times a landing pages are confusing and WAY too
long. You should have a compelling headline with a strong sub-
head and then you go right into 4-7 benefits statements and then
force the visitor into the registration form. LESS IS MORE!

8. Show Your Privacy Policy
It's absolutely essential that you prominently place a brief privacy
statement directly under your "Subscribe Here" button to let your
subscribers know you won't rent, sell or share their personal
information with anyone. Privacy continues to be a major concern
for most people and by simply displaying this privacy message
directly under your form will significantly increase your subscribe
rates.

9. Use Professional Graphics
This is a VERY important point for you to remember, NEVER EVER
use a cheaply designed e-cover or amateurish looking graphics
with your opt-in form.  Nothing turns off your customers faster than
cheap looking graphics. As they say. a picture says a thousand
words. so make sure those graphic "POP"! Go head and spend a
couple extra bucks, it will definitely pay off in the long term.

10. Why You MUST Test.Test. and Test Again!
The only way to get more subscribers without spending more
money you have to test you Landing Page. When you test your
page make sure you only test on item at a time. It does you no
good to change the headline and the CTA (Call To Action) and the
offer. You may increase your subscribers, but you won't know
which changed caused the increase. So, it is best to change one
part at a time. First test your headline, then after you ran the
numbers THEN you test the CTA, and after you run those numbers
THEN you test the Offer. Never stop testing.

So there you have it. Building your opt-in list of targeted
subscribers should be your first and foremost task online.

To build your list quickly and efficiently, set up your landing pages
using the 10 tips we've discussed above and you're virtually
guaranteed success.

If you don't know how to set up a Landing page and you want
some help with it, then you can call me at 480-456-4700 or send
me an e-mail at DrMarek@BushidoMarketing.com
<mailto:DrMarek@BushidoMarketing.com>

-------------------------------------------------------------------------------------

Ron Marek, PhD shows you how to avoid the '10 Dumbest Landing
Page Mistakes'. This articles exposes 10 of the biggest mistakes
that could easily kill your subscription response. For more info to
go http://www.bushidomarketing.com/landingpage.htm


[Back to the Table of Contents]

 

 

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4.) BIZ*TECH SAVVY SOLUTIONS
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Run or Save

I've been getting a lot of email concerning this, and although I have covered it in the past, it does bear repeating. When you are downloading a file off the internet you may get the option to "Run" or "Save". Either of these options will lead you to the setup for the program and install it on your computer, but the difference lies in where the setup file opens from.

If you click "Save" you can specify where the setup file goes (My Downloads or the desktop). From there you could put it on a disk just in case you need to reinstall it or want to put it on another computer.

By choosing "Run" the setup process starts once the setup file is downloaded to your temporary internet file. When you empty your temp file the setup download goes away. This is great if you aren't a download packrat, but you should be clearing out your temp files often or they can get clogged with downloads.

Me? I usually download to my Desktop then delete after install or save to a Downloads folder or send to a disk.

----

Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

[Back to the Table of Contents]

 

 

5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $40
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L-I-M-I-T-E-D TIME ONLY....
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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