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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

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Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Keeping Visitor Attention

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Did you know that  web site content is what draws the attention of
web site traffic (visitors) at your web site? And there is a specific
formula for getting and keeping the attention of your web site
visitors. The way to draw ones attention is by introducing intrigue
or curiosity.

This business education is designed to drive this point home and
introduce you to this four-letter anagram AIDA.

AIDA is an anagram for the process of crafting  good  content. And
stands for ATTENTION, INTEREST, DESIRE and ACTION.

A is to get the attention of your visitor, when you get their
attention, they are giving you the opening you need to build in
some I or interest for your offer.

When you create interest, you can develop that into desire for
your offer. Once you have effectively created the desire your next
duty is to get them to a or take action and join your database.

That was not as so difficult as it may have appeared to be on the
surface. But now let me elaborate by introducing you to the second
part of this article. If you do this right, it is like getting your own
personal keys to profit heaven.

Does AIDA make it a bit more concrete for you and how you might
apply it in your web site content? When I learned about AIDA to
spice up my web site content and started using it I began to get
more web site traffic.

Not just any old visitors that happen to stop in by accident. I
began getting highly targeted web site traffic.

I cannot claim that you may get the same results like I got. But  if
you follow the formula you will get measurable results. As I
mentioned earlier, intrigue and curiosity are the fuel to activate
your visitors. 

Web Site Content Must Include Curiosity or Intrigue

There are 9 core components that you must make sure are in the
marketing message or marketing letter for your business
promotion.

The amazing angle that drives all else (the hook)
Your bold benefit driven headline (purpose is to make the reader
want to read the next sentence)

Your intriguing story opener (speaking directly to them)
Your benefit list (bullet points)

The third party voice you will use as testimonials to conquer the
two levels of belief (believing that you are telling the truth and
believing that it will work for them, not just you)

Your close that gets them to act now (tells them what to do next)

Your P.S. that pulls them back into the marketing message (the
second headline)

Your voice for the message (is it to come from you personally or
someone else)

Use curiosity throughout the whole process (tease and tantalize
them) (trigger their desire for more)

Note:  One of the motivating human emotions is curiosity. If you
speak your visitor's WIIFM (what's in it for me) language, offer
them the benefits they are looking for, however do not give them
all the details of what your offer provides (keep them wondering
and off balance) they are sure to want more.

Web site Content is the bedrock of your web site. If you do not
satisfy the interest of your visitor, your visitors will find other web
sites that will. The trick is in understanding the use of using the
most efficient use of content.

It should be used in such a way that it incites an emotional
response (feeling) from your web site traffic through content
bonding.

The bottom line is that you must provide compelling web site
content for your visitors. Writing articles is one way to introduce
your compelling web site content on your web site. We have five
senses but only hearing and seeing may be used online to get
your compelling message across.


_____________________________________________________

Income For Life Secrets, http://www.bold-moves-with-business-mentoring.com  an expert business building company; serving the business community with expert online tools, resources,
knowledge and skill. 24 Hr Voicemail 800 9314906


 

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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week~ Homemade Shell Candles
What's for Dinner?~ Garden Veggie Casserole 
Just for You~ Comfort Zone
Site of the Week~ Colorful Collection

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Computer Hijackers

Basically, a computer hijacker is any type of software that messes with your Web browser. They begin by resetting the preferences you have chosen and they then point that information to other Web sites. For example, a hijacker may work to reroute the information you have set in place, along with any Web address requests you make. The hijacker will point that information to some sort of unseen site and with doing that, they are able to capture all of that material. If something like this happens, your Web browser may still work the same, but it will react much slower.

There are a couple of other types of hijacks as well, including search and homepage hijacks. A search hijacker will change all of the search settings you have chosen and a homepage hijacker will change your preferred homepage to a completely different site. I'm sure you've all had experience with a homepage hijack before, am I right? You know, you choose a site to be your homepage and then the next time you open your browser, it has changed. How frustrating!

Hijacking has been known for awhile now, but it's still pretty popular. It may not be as scary as a virus, but it still has its downfalls. If you ever get caught in a hijack, there are some pretty simple ways to fix them. See, what the hijackers are doing is messing with your registry keys. They go in and change certain settings so you're unable to do what you intended to on your computer.

So, to fix the search hijack, open Internet Explorer and go to Tools, Internet Options, Programs tab. You will see a listing of some of your Internet services. Look past those and in the bottom left hand corner, there is a button that says "Reset Web Settings." Click that and the registry keys will be renewed. Click OK when you're finished.

To fix the homepage problem, you have to disable some scripting within your browser. In Internet Explorer, go to Tools, Internet Options, Security tab. Make sure the Internet icon is highlighted and click on the Custom Level button. Scroll down to the Scripting area and choose the Disable option under both the "Active scripting" and "Scripting of Java applets" choices. Then click OK twice.

---

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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