This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:

TOP-STAR Sponsor:
________

~~~ HAVE YOU BEEN ABANDONED? ~~~

Do you know what most online businesses do? They take your
money and abandon you! It's like you become a stranger the
minute your payment clears!

* * * NOT WITH US! * * *

Our system has been working for good people like you since
2002. We support our members. We answer their questions,
help them succeed and more.

If you want REAL success and REAL support then you want
what we offer. Ready for a REAL change?

http://www.replaceyoursalary.com/3easysteps

 

 

1.) A WORD FROM THE "EDITOR"
___________________

A Warm welcome to all our new subscribers.

Hello Subscribers,

Our EzineTrendz Article Submission Service
is now offering reduced prices to blast your business
article to over 600 Publications.  EzineTrendz is known
to have the most effective submission list on the net.
All high quality and active publications only.  Your article
can be seen by over 1 million business entrepreneurs
on the web!  We are now offering packages as low as
$15 per article submission.  If you want exposure....
visit http://www.ezinetrendz.com 

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange has reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

www.online-exchange.com/advertise

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

[Back to the Table of Contents]

 

 

2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

The Leader’s Edge: How to Transform a Company by Unlocking the Leader
By Kevin Lawrence

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

In their first year of business, most entrepreneurs have an impressive level of passion, commitment and vision. They know what they want and they’re ready to take on the world to get it.

A few years later, many are headed for overwhelm, exhaustion and burnout. If they aren’t being crushed by the demands of business, they’re struggling to keep up with the brisk pace of opportunity they’ve created. Most business leaders gradually lose their original excitement and momentum. The business inevitably follows the same track. When the leader loses their edge, the company struggles.

“Sam” first few years in business generated impressive results. His business exploded, his ideas won awards and his revenues climbed. But the more business he created, the more he struggled to cope with demands. Loose ends piled up and decisions were repeatedly put off; he just didn’t have time to think about them. Details started to slip through the cracks and Sam missed a few deadlines.

As the backlog grew, so did his work week – and his stress. With too much to do, his standards slipped and his personal life disintegrated. Between fatigue and stress, his morale dropped to an all-time low. The company’s growth followed.

As Sam descended into the classic entrepreneur’s crisis, his employees followed him down. His morale sank; their productivity slackened. His standards weakened; they put out less effort. He neglected his responsibilities; they did too. Like every leader, Sam’s state was setting the tone for the entire company.

For leaders to secure the long-term success of a company or organization, they must recognize the tremendous influence that their actions and approach to obstacles have on the entire company.

The consistent ability to take clear, decisive action is the one factor that separates an effective leader from the common one. The leader is the model for the rest of the company, and when that person is thriving – doing work they love, experiencing joy and freedom – they are in a position to lead the company much more effectively. When the leader is focused and decisive, things get done.

If the head of a company is struggling, personally or professionally, that struggle is reflected in their leadership. Delays and problems develop very quickly. Decisions are put off, which leads to a backlog of incomplete projects and unresolved situations that eventually overwhelm the leader and the company. People are forced to react instead of initiate. Over time, this erodes everyone’s ability to generate results – not to mention their peace of mind and morale.

To keep the company moving with great momentum, the leader must stay on the Leader’s Edge: that energized, alert, fully engaged state of being at their best. They must be a leader who refuses to rest in mediocrity and indecision (especially when business is good or the pressure is on).

So how does a leader develop an unwavering commitment to progress – and maintain it when they’re burdened with all sorts of demands? The only way is to make a fundamental shift: commit to moving through and conquering the obstacles that they could easily avoid or tolerate in the shadow of so many responsibilities.

In action, this fundamental shift means the leader refuses to tolerate anything less than what he or she really wants. This is the one piece that sets everything else in motion. Once that commitment is firm, the company (and the people in it) can develop a fierce level of efficiency by working with a simple four-step process:

STEP 1: Commit to what you really want.
Ask yourself: “If I could have it my way, how would I spend my working hours?” This question opens up our thinking and goes to the heart of what you really love to do (but might have given up on) and what brings out the best in you. Get clear and honest about what you rally want, if you could have it your way. (Because you can.)

Jim Collins, author of Good to Great, talks about the BHAG: the Big, Hairy Audacious Goal, the ultimate vision or goal you want to achieve in your life or business over the next 10 to 25 years. Your ideal picture, the one that seems completely out of reach but still makes your pulse quicken. This is what you really want.

So, dare to want it – even when you don’t have the slightest idea how to get there.

At this point, it’s not important to know how to get the result you want, only what it is. If you don’t get clear on what you want, you are incapable of generating the energy, commitment and creativity that will show you how to do it.

This is a key point because not knowing how will stop 90% of people in their tracks. They give up before they even try. Often, when people don’t see how, they’re reluctant to commit to the goal.

When you fully commit to what you really want, when you can see it happening and really feel it, that commitment unlocks the ever-creative mind to see solutions, resources and opportunities that were hidden before. This is where brilliance and innovation happen, where you’re at your absolute best – energized by and drawn toward a huge and inspiring goal.


STEP 2: Sharpen your edge.
Think about elite marathon runners in motion. They are alert and energized; their movements are deliberate; their attention is laser focused on a specific result. Now think about elite marathon runners with their shoelaces untied. It’s just a small detail, but they are distracted, uncertain, and concerned about falling. With divided attention, the end result is weaker performance.

The same is true in business. A leader may understand the most advanced concepts, but if he runs around with his shoelaces untied, he’s so busy worrying about staying upright that he can’t move forward very quickly or confidently. And to make matters worse, the rest of the company starts behaving the same way.

Every incomplete task, unresolved conflict, ongoing frustration, and distraction in your day will compromise your long-term ability to make decisions and take action. The more distractions you have in your mind and your environment, the less ability you have to focus, and the lower your functional IQ seems to be. Distracted people get lost in “monkey mind,” mentally jumping around but not going anywhere. To strengthen your ability to make things happen, you must continually clear out the distractions with permanent solutions. Along the way, you recover and reinvest the time, energy and attention that was being wasted on loose ends and distractions.

For example, one of our clients was distracted by his credit card bill. He paid it in full each month to ensure he wouldn’t pay interest, but with so much on his plate, he occasionally missed the due date. This was costing him time (to call the company and renegotiate his interest charges), money (in late fees) and worst of all, brain space (worrying about meeting the due date each month). Once he committed to minimizing distractions, he arranged to make payments via automatic withdrawal – a permanent way to free up more of his attention. This is a simple little example, but when you have 100 of these little distractions, it adds up to a massive amount of energy.

An elite athlete knows their own personal recipe for high-energy success. So does an effective business leader. When a person commits to keeping their edge, they figure out what energizes them (rest, exercise, nutrition, pace, type of work, etc.) and they set up their schedule and environment to support that.

For example, Bill Gates carves a week of solitude into his schedule every year so he can focus his undivided attention on his company’s edge. He knows that without this “Think Week,” he’s headed for less-than-stellar results. When people follow their own recipe for superior performance, they effectively double their functional IQ and emotional intelligence. They increase their ability to focus, make decisions and follow through – and they enjoy life a lot more.

In a survey of 100 entrepreneurs in Vancouver, B.C. (“Thriving in a Hot Economy,” published in the Vancouver Sun on October 27, 2006) thriving leaders were more than twice as likely to recognize the beneficial impact of downtime, exercise and vacations. Those who knew and honored their own recipe for high-energy performance generally reported stronger businesses, better health and happier lives.

When a leader clears out the distractions and commits to staying energized, they create sustainable momentum. If they do one with out the other, the benefits gradually subside and they fall back into a state of drained distraction.

The Leader’s Edge concept applies to both business and the personal realm. And, when people apply this process to one area of life, it inevitably carries over to other areas. For example:
• An exhausted, burnt-out business leader usually shows up as a lackluster family leader as well, but when he commits to reclaiming his edge and his enthusiasm, his entire life will benefit. Relationships improve; health improves; mental and emotional states improve.
• A clear commitment to moving through obstacles in one’s personal life always improves the quality of a person’s work.

“Charlie” had a remarkably successful 15-year-old company – that relied completely on him. Buried in daily tasks, he was overwhelmed and exhausted, and spending almost none of his time doing what he really wanted: building the business. The only time he spent on new ideas was when he woke up with one in the middle of the night. His business was consuming his passion and becoming a massive energy drain.

With so many demands on his time, he never got around to the family adventures, music and charity work that he loved so much.

He was intensely frustrated and everything felt like a struggle. How could this not show up in his leadership, his attitude and his interactions with everyone around him?

When he got clear on what he really wanted to be doing at work and in his off time, Charlie started outsourcing tasks and chores. For the next several months, he delegated everything he didn’t want to handle and focused on sharpening his edge. Soon he was ready to take on much bigger obstacles.

When a person is clear and committed to what they want in their personal life and what they want in business, they set up their life so the business fuels a certain lifestyle which in turn helps them maintain a sharp edge. It’s a self-sustaining, perpetually-improving way of life. This is the real point of the Leader’s Edge process.


STEP 3: Identify and slash through the core obstacles.
In every company, there might be 100 things that call for the leader’s attention. Some are optional, some are important, some are critical, and some are “lynch pins” – pivotal issues that influence several outcomes. The most effective leaders know how to zero in on those pivotal issues, one at a time, and resolve them completely.

In nearly every company, there are a significant number of pivotal issues that get avoided: a leader who stops leading; a dramatically underperforming employee; cash-flow problems; departments that conflict instead of cooperate. The situation has been tolerated for so long that it becomes transparent.

This develops when the leader of the company has lost his or her edge.

Unless the leader is clear enough to see the problem and energized enough to tackle it, distractions and smaller issues will consume his or her attention and there won’t be anything left for the big issues.

When the leader sharpens their edge, they stop tolerating pivotal issues and commit to resolving them – permanently. Then they reach beyond the pivotal issues and make sure the other 99 issues are promptly addressed as well.

With each breakthrough, the leader and the company both experience a surge of confidence, energy and momentum. That momentum can propel the group and/or leader into conquering the next pivotal obstacle. Once this process starts, it actually fuels itself and generates a shocking amount of progress is a surprisingly short time.

But these results are an impossible reach if the leader isn’t clear and energized. Without their edge, people just don’t have the energy, time, resources or commitment to conquer.

“Steve” is a perfect example of this phenomenon. After several years of impressive growth, his business became a torturous experience. His employees were unreliable, he didn’t like his daily work, and he wasn’t taking care of himself. He hated it so much that he was ready to walk away. He and his company had completely lost their edge, and he was so drained that he couldn’t see a way back.

With coaching, he cleared out a huge number of distractions and got re-energized. Once he was clear and strong enough, he could see the pivotal problem in his company: a general manager with low standards. When he replaced this manager, the entire company sighed with relief – but in his earlier state, he couldn’t even see the problem (or he didn’t want to because he lacked the energy to deal with it).

Entrepreneurs and business leaders often look like victims of their own success – their quickly-growing company takes way too much out of its leader. If they continue on that trajectory, it’s only a matter of time before they get in the way of the company, slow down its growth, or bail out. There’s just no choice but set up the business in a way that suits the entrepreneur, so they can be an energized, decisive leader who grows with the company as it moves ahead.

When leaders have their edge, they can’t wait to do business.


STEP 4: Go back and reconnect with what you really want.

Often, when someone comes back to step 1, what they really want has changed. With more clarity and energy, more momentum and more belief in what’s possible, they often dream bigger – or different.

By staying in close touch with the ideals you are creating, the goal compels you to keep moving, to tackle the next batch of loose ends and take out another core obstacle.

If you lose touch with that ultimate goal, you lose the fire and drive to keep moving. To generate extraordinary results, stay inspired by the things that truly, deeply motivate you. What would make you jump out of bed in the morning? Think about, feel it, reach for it... and it will take you to the Leader’s Edge.


Action Points

For immediate impact, take some quiet, focused time to make three lists:
1. What do you really, really want? What is your big, hairy, audacious goal? What do you really want… but hesitate to admit because it’s uncomfortable or seemingly impossible?
2. What will sharpen your edge? List distractions and situations that are draining your mental and physical energy: incomplete things, tolerations, distractions and lingering decisions. Work to eliminate these. Then list which things energize you: tasks, relationships, environmental factors, schedules, etc. Aim to increase these.
3. What is the single most important thing you could do in the next 30 days that would help you leap ahead toward what you want? Commit to sharpening your edge and conquering obstacles. What would clear the way for you to experience what you want?

Keep these lists accessible, review them often and add to them. Moving information from mind to paper is a powerful way to get clear – and once you’re clear, it’s much easier to take action.

Of course, nothing changes until you commit to a certain result, a certain way of being. Once the commitment to reclaiming the Leader’s Edge is firm, the ability to handle loose ends and core obstacles naturally falls into place.


Kevin Lawrence is an expert at helping entrepreneurs and business leaders achieve breakthrough results through strategic business development. As a business coach, he helps leaders overcome major obstacles, deal with tough decisions and build higher-caliber teams to increase revenue, profitability and productivity. With more than a decade of experience with hundreds of entrepreneurs and business leaders across Canada, the USA and the Middle East, Kevin has a solid reputation as an agent of change. http://www.coachkevin.com

 

Back to the Table of Contents]

 

 

3.) INTERACTIVE CLASSIFIEDS
__________________________





Serious Entrepreneur?
$300k Potential. Turn Key.
Automated Marketing System.
$2k-$9k Suggested Start Up.
http://changingmylegacy.com

§«¤»¥«¤»

Who Plays the Lottery? Almost Everyone.
Who wants to increase their chances of winning?
Everyone who wants to get paid to play in every
Florida drawing?
Get paid whether you win or not. Take a look:
http://www.flalottomagic.net/?C6919

§«¤»¥«¤»

Nothing Down Real Estate program Revealed
There are 9 False Assumptions that you are
programmed to believe.
How you can beat them and Own Investment
Properties or purchase your Family Home
Simply Go To:
http://www.yournothingdownrealestate.com/GLELAN78/real/

§«¤»¥«¤»

Want to Look Like a Fitness Model Without Being One?
Let Fitness Model Jennifer Nicole Lee, Oprah Oxygen
Magazine Cover Model, show you how to have a sexy, fit
bikini-ready physique by using her Official Fitness
Model Program -- and without wasting time in the gym.
http://snipurl.com/fitnessmodelprogram

§«¤»¥«¤»

If you've ever followed any new
diet, lost weight only to gain it and
more, or you're having trouble
dropping some much needed pounds,
then you really should visit this site:
http://www.trueweightlosstips.com/zeldamar/true/

§«¤»¥«¤»

*STOP Being A Loser!*
Learn How To Make Money Online For REAL.
No Scam, No BS - the Real Deal.
http://www.affiliateteachings.com

§«¤»¥«¤»

Is GDI Killing you ?, Struggling to get Prospects?
"I'll Pay You $10 Bucks To Join", Right NOW!
- THEN -
* I'll Advertise For You * I'll Train you
* I'll Train Your Downline * I'll Put Reps Under You
- PLUS -
I'll Send you F.REE Traffic http://www.3steps2fortunes.com

§«¤»¥«¤»

MLMers/Network Marketers this is for you. How would
you like to have a generic system that can help you build a
downline in any business, and have people ready to sign
up for you opportunity at the push of a button. This strategy
of Attraction Marketing is making advertising on the internet
more mainstream and not taboo. Check us out at:
http://www.magnetic-recruiting.com 



[Back to the Table of Contents]

 

4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤

Time Out for the Week~ Alpha-Bakery
What's for Dinner?~ Tex Mex Chowder
Just for You~ Activity Calorie Calculator
Site of the Week~ Math Baseball

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤

Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

[Back to the Table of Contents]

 

 

5.) HOT BIZ*TIP
_____________________
 

Forwarding Email

It is a major pain if you are forwarding an email you received that shows all the addresses to your list and it includes all the email addresses of the original mailing plus yours. Think about it – all you need is two or three inconsiderate folks doing this and you might have to wade through several hundred email addresses to read a three line joke.

It really only takes a few seconds to highlight all that stuff and hit the delete key before sending it. Bottom line is that if I do receive an email like this, I will "politely" ask them not to do it.  If they can't be bothered my solution is simple - block their email address.

---

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

[Back to the Table of Contents]

 

 

 E-ZINE ADVERTISING & RESOURCES

__________________________________

E-ZINE A*D*VERTISING DETAILS

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $40
Get Sponsor a*ds as low as $15
Get Classified a*ds as low as $5
L-I-M-I-T-E-D TIME ONLY....
www.online-exchange.com/advertise

 

[Back to the Table of Contents]

 

 

ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

[Back to the Table of Contents]