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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Summer is here.  Do we put our businesses on hold
while we enjoy this time?  Do we take a break from the hustle
of working our home businesses?  Because we work at home
we assume that time off and putting things aside to enjoy
these months is ok?  What happens to your business?
This is when home businesses begin to fall short.
It takes more work than ever to keep it going. 
In fact, NOW is the time to get a few steps ahead of the game.
Push your way in head of the line by updating your business,
formulating a strong advertising campaign and make this summer
a profitable one.

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.
www.online-exchange.com/advertise

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Facing the Brutal Facts
By Kevin Lawrence

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No matter how well organized or successful a business is, there is always at least one major situation that ties up a huge amount of the leader’s energy and attention – and until the leader commits to conquering (instead of patching) the core issues, the company can’t advance to the next level.

More often than not, the biggest knots in a business result from one of two personnel issues:
1. A key person, usually a loyal, long-term employee, needs to undergo a significant change (in their role, work style, or skill set) or leave the company entirely; or
2. The entrepreneur or leader needs to change or evolve their role in the company.

Until this core knot is resolved, both the company and the people involved are handicapped in their performance. They can limp along for a while, but if the situation remains unresolved, momentum is lost and morale goes through the floor.

“Peter” had built a successful retail business with multiple locations and tremendous growth potential, and he was a natural at developing the business… but he was stuck.

Although Peter was poised to take the next step in business development, he was tremendously frustrated that the business wasn’t operating according to his standards. Terrified that expansion would lead to collapse, he was holding himself and the company back – and growing more frustrated by the day. The harder he pushed to resolve the operational issues, the more frustrated and angry he became.

To make matters worse, because the top tier of the company was not performing as it should, the managers were ineffective as well. The worse they performed, the heavier Peter’s job became. The cycle was brutal for everyone. By the time he reached out to a business coach, he was really struggling and ready to walk away from his business.

It’s not that Peter was a weak or ineffective leader. In fact, he was a natural leader – a driven, competitive person with tremendous talent to build and develop a business. But his time and attention were wasted on hiring, training, and marketing – a role did not suit his nature at all.

When Peter’s frustration finally reached the breaking point; it became clear that he had to hand those responsibilities to someone who was better suited for that role. As soon as he faced this fact, he realized that one of his managers was ripe for this opportunity and eager to take it on. He hired his first Chief Operations Officer that evening.

In the months that followed, the company reached a new level of efficiency and Peter grew progressively happier. Many issues that bothered him for years have either been completely resolved or are on the road to resolution, and Peter is thrilled to be focused on the next stage of expansion.

This situation is not at all uncommon. There is usually one critical decision or action that would free up the leader(s) and the company to progress at an exponential rate, but people often go for years without facing it.

We can usually trace this back to a “story” the leader is telling him- or herself, one that leads to tolerating the situation instead of changing it. Often it sounds something like:
       “My business is making lots of money; I’ve got a great life… why should I be upset that I don’t like my work?”
       “I’m good at this so I should just push through it, even though I hate this kind of work.”
         “I don’t know how to fix this situation, so I’ll leave it for a bit and see what happens.”
          “I’m not the problem… it’s the idiots I work with!”

If any of these sound familiar, you’re painting yourself in a corner with a limiting thought process. It doesn’t matter which story you’re telling yourself; they all lead to the same stunted place.

These internal dialogues trap us in a circular thought pattern. The more we tolerate or patch the problem, the bigger it gets. Why? Because tolerating leads to more tolerating. And mitigating. And sidestepping.

Tolerating is like wearing mental blinders; there’s no free attention to see or create solutions. We’re so busy saying, “The sky is falling!” and searching for the quick-fix kit that we don’t think to design a hard hat or move indoors.

Eventually we end up hating the business, driving it into the ground, or selling it.

The only way to remove the blinders is to commit to finding permanent solutions.
     Instead of saying: “My business is making a lot of money; I’ve got a great life… why should I be upset that I don’t like my work?”
     Start saying, “This is MY business; how can it be designed in a way that really works for me?”
     Instead of: “These people are idiots!”
     Start asking, “How can I build an ‘A’ quality team that keeps me motivated and engaged, and my business moving forward?”
One mindset leads to tolerating; the other leads to upgrading the company. The only difference is what you’re committing to.

In the end, the only reason companies get stuck is because they choose to tolerate or ignore problems instead of committing to finding a way to resolve or eliminate them.

Using the pain of a situation to motivate you toward a permanent solution is true leadership. Strong leaders know their job is to spot the roadblocks and commit to resolving them – even when they don’t know the answer. Without that mindset, nothing really changes. But when you step up to be a true leader, it forces you to be creative, and the answers do come.

There’s only one story worth telling yourself, and it starts like this: “How I want it to be is….” When you get clear on what you really want, that closed loop of limitation beaks open and creative solutions appear, often out of left field. Possibilities are born. Movement begins and progress can be made. Soon the solution or decision you need to make, the path forward, becomes crystal clear.


Take Action: Leverage the Gift of Frustration

Look at things that frustrate you and your company as perfect gifts. Problems give you ideal feedback on how to optimize your business. There’s no need to hire a research firm to find the problems – the frustration is telling you for free.
Here’s how to leverage it:
1. Think about your single biggest frustration in your business. What is it and why is it still a frustration?
2. Now, how would you like things to be instead?
3. What decision or action would unlock this situation and allow you to make dramatic progress?
4. What actions will you take this week?

When we admit to ourselves and articulate to others what we really want, then we can shift from dwelling on problems to implementing solutions that give us the ideal situation.


Kevin Lawrence is an expert at helping entrepreneurs and business leaders achieve breakthrough results through strategic business development. As a business coach, he helps leaders overcome major obstacles, deal with tough decisions and build higher-caliber teams to increase revenue, profitability and productivity. With more than a decade of experience with hundreds of entrepreneurs and business leaders across Canada, the USA and the Middle East, Kevin has a solid reputation as an agent of change. http://www.coachkevin.com



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4.) BIZ*TECH SAVVY SOLUTIONS
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Super-Clean Your Computer

We all have junk on our computers, whether we like it or not. Maybe they're Internet files or files that have been left behind from uninstalled programs, but either way,There is a program that will clear all of them away! It's called CCleaner and I think it's a must have for all computer users.

CCleaner is a program that optimizes your computer by removing various kinds of garbage system files, such as temporary files, old registry entries, invalid shortcuts, etc. It also helps to maintain your privacy by deleting your browser's URL history, cookies and so on. It's a small all-in-one system clean up tool!

To get started with using it,

 First, download CCleaner from http://www.ccleaner.com/. Follow the installation wizard and when it has finished, open up CCleaner.

You will then see that certain tasks that you commonly do on a regular basis have already been checked. Such tasks as emptying the Recycle Bin and running the Disk Cleaner. If you select the Applications tab, you'll see some of your installed software. Take a minute and look over the list to see if there's anything you don't approve of. If there is, you can uncheck them.

Next, click the Analyze button and the progress bar will then begin. When it has finished, you'll see how much junk information can be removed on the right pane.  When you're ready, to delete all of that junk, just click Run CCleaner.

 Click Issues and you'll be able to check out your registry by clicking Scan for Issues. Once you do, the progress bar will initialize. After it has found all of the issues, click Fix Selected Issues and a prompt will appear, asking you to back up your registry. I strongly suggest that you select Yes on this one. I've never had a problem with CCleaner, but it's still a good idea to do it. I usually save it to the My Documents folder.

To fix all the issues, select Fix All Selected Issues and then click Close.

Finally, if you click Tools, you can also uninstall programs from CCleaner. It's so much easier than using Windows' Add/Remove programs.

Now, go on and clean up your computer.

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protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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