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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Summer is here.  Do we put our businesses on hold
while we enjoy this time?  Do we take a break from the hustle
of working our home businesses?  Because we work at home
we assume that time off and putting things aside to enjoy
these months is ok?  What happens to your business?
This is when home businesses begin to fall short.
It takes more work than ever to keep it going. 
In fact, NOW is the time to get a few steps ahead of the game.
Push your way in head of the line by updating your business,
formulating a strong advertising campaign and make this summer
a profitable one.

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.
www.online-exchange.com/advertise

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Save Money By Spending It

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Adwords is a great, instanteous way to turn traffic on for your site.
But it can get expensive, fast.

So we're going to go over one way to quickly lower the costs of your
campaigns.

But first some basics about AdWords.

Adwords uses a formula to determine your ad position - bid amount
times the keyword quality score.

Quality Score?

Quality score is determined by your keyword's clickthrough rate,
relevance of your ad text, historical keyword performance, and other
relevancy factors.

Got it? So there's the relevancy, clickthrough rate and some other
hand waving. What we're going to concentrate on is the clickthrough
rate for this exercise.

The end result is - the higher the clickthrough rate, the less you
have to pay for the positions you want. For example, if you have a
twice the click through rate of your competitors, you only need to
have 1/2 the price to get the same ad position.

Fantastic! But how do I...

Get A Better Clickthrough Rate?

There are 3 major things you can do to increase your clickthrough
rates:

1. Have higher positioned ads - This may be completely obvious, but
the higher positioned ads get better clickthrough rates! (Generally
they have lower conversion rates, so you need to find your business'
'sweet spot'.)

2. Put the keyword in the headline. This may mean you have a lot of
smaller adgroups - but the effort is well worth the money you'll save.
This also positively affects the relevancy determination used by
google (see quality score above) acting as a one-two punch to help you
getter better position.

3. Split Test. You have to be constantly split testing your ads and
determining new winners. Slowly but surely you'll increase your
clickthrough rate. This is more of a long term strategy. But you
should be split testing from the beginning, so don't ignore it.

Early on, before you have any relevancy score, the only way you're
going to be able to get a higher ad position is by...

Bidding High

Counterintuitive to saving money? Yes.

But after you have 10-100 clickthroughs at ad positions 1-3 with
(hopefully) above 5% clickthrough rates, you'll notice the minimum bid
for each keyword has been lowered. What was once $0.30 is now $0.08.
Once this happens, you'll slash your bid prices and you'll be able to
maintain a good position at a much

lower cost.

You could reach the same place by bidding low and consistently split
testing over the coming months until your clickthrough rates are high
enough to lower your bid prices. But that's months of testing and
paying the default minimum bid prices if not more...). Spending a
couple of days to a week paying higher prices will save more money and
time in the long run.

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4.) BIZ*TECH SAVVY SOLUTIONS
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FilterKeys

Are you just starting to learn how to type? Or, how about this: Do you ever run into any difficulty when you're typing? For instance, do you ever accidentally hold a key down for too long and then all the sudden, you end up with a line of the same letter? (You know, something like dddddddddddddddddddddd, etc). This kind of thing happens all the time, but luckily, there is a way to fix it.

To change the way Windows handles any repeated keystrokes on your keyboard, you'll need to use the FilterKeys feature. To get there, go to Start, Control Panel and click on the Accessibility Options link. Click Accessibility Options again and then go under the Keyboard tab. In the middle, you will see the FilterKeys area. Checkmark the box that says "Use FilterKeys" to activate it. You can then click on the Settings button to add your own preferences to it.

You can either set the FilterKeys to "Ignore repeated keystrokes" or you can have it "Ignore quick keystrokes and slow down the repeat rate." I personally like the first choice, but choose the one that's going to work the best for you. Click OK twice when you're done. Now, I want you to keep in mind that the FilterKeys option may not be good for everyone, but if you're just beginning to type, it will be a good starting point for you. When you're more comfortable with the keyboard, you can then go in and turn it off, if that's what you prefer. It's all about you!

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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