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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Summer is almost here.  The kids are out of school and
vacations are soon to begin. Do we put our businesses on hold
while we enjoy this time?  Do we take a break from the hustle
of working our home businesses?  Because we work at home
we assume that time off and putting things aside to enjoy
these months is ok?  What happens to your business?
This is when home businesses begin to fall short.
It takes more work than ever to keep it going. 
In fact, NOW is the time to get a few steps ahead of the game.
Push your way in head of the line by updating your business,
formulating a strong advertising campaign and make this summer
a profitable one.

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.
www.online-exchange.com/advertise

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Does your Expired Domain Name Signify and Possess Branding Ability?  
By John Khu

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Buying expired domains is becoming a big craze among domain traders. Buying expired domains or domains expiring is a continuous activity that needs your dedication and persistence. Domain traders always buy new expired domains by searching through an exhaustive keyword directory. Searching for keywords helps you find out those niche keywords with very important commercial applications. An expired or domains soon expiring could contain a commercially important and niche keyword contained in its domain name. Most of these expired domain names could also possess and portray a distinctive branding ability.

Creating a special brand for your business always involves spending a huge amount of money in active advertising and promotion. Further, advertising a web portal to build a special brand around it is a time consuming task that demands hours of dedicated work. If you do not have these resources with you, you can always try and buy expired domain names that are capable of providing a corporate brand to the business. You can always create brand awareness, by choosing and buying an expired domain name that really carries and conveys the issue of what is the web portal all about and what it gives to its visitors.

Buying an expired domain name with in-built ability to provide branding ability involves a lot of research and development work. You may buy a name that has a perceived ability to give a distinctive brand to your web portal. But, you still have to toil for hours to build the purchased expired domain to convert it into a special niche. Here are some practical examples:

Let us say that you have found a series of niche keywords on parenting keyword. Now, if you want to buy some expired domain names based on this special keyword, you will need to ensure that the chosen keyword can convey a distinctive and special corporate branding ability. The selected expired domain name should not only have a good searching placement in many major search engines, it should also be memorable and easily recalled. To establish branding with the selected expired domain name, you may consider the following salient points:

a) Choosing a keyword that relates to everyday experience and feelings could be an intelligent thing. For example, BabyFeeding or BabyHealth can instantly create a good rapport between a mother and her child.

b) Choosing a keyword like MasterDegree will appeal to all those studious people, who wish to pursue their master degrees. Here, the selected keyword connects the inbuilt feelings of people with that of the expired domain name.

c) A keyword that is easily searchable is better than the one that is almost impossible to remember and search. For example, a keyword like MyFavoriteSoup is quite inferior to MySoup.

Establishing a brand and a corporate identity over your chosen expired domain is very difficult and time consuming. However, with careful planning and by applying your intelligence mind, you can buy an expired domain that will allow you to create a special brand and niche web portal.


John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.



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4.) BIZ*TECH SAVVY SOLUTIONS
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Keyboard Bad?

If you having trouble getting the keys on your keyboard to do work properly, you either have a big or a small keyboard problem. A keyboard problem is usually caused by one of two things: a bad keyboard or a bad motherboard. The first thing to check is if the keyboard is not working properly. To do so, find a working keyboard (maybe you have another one lying around your house or maybe you could borrow one from a friend). Unplug your troublesome keyboard and plug the good one in to your PS/2 port. If the other keyboard works, you'll know you have a bad keyboard and you should probably just go buy a new one.

Now, if the working keyboard did not work, you more than likely have a bad port. Unfortunately, the PS/2 port is part of the motherboard, so you will need to replace your whole motherboard. That is pretty costly, so if that's the case, you may want to consider getting a keyboard that works via a USB port. That is, if you have USB ports on your computer (which most do).

That seems to be a far better solution to buy a new keyboard than to pay for a new motherboard. The choice is yours, but at least you now know the cause of your non-functioning keyboard.

-----

Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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