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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

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If you have any questions, suggestions, opinions,
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Have a GREAT Weekend!

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marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Engineering Smarter Landing Pages
By Dan Lok

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Not all landing pages are created equal. How well they convert rests solely on how well you engineer them. Let’s discuss thought, design, engineering, and how they make a difference.

Smarter landing pages are 'human friendly.' They're based on what is known about people and what people like and don't like. And that knowledge isn't arbitrary. It's based on research, marketing testing...facts.

In a certain sense your landing pages should be unobtrusive. Your potential customer should feel so relaxed and satisfied with the 'overall' that she just naturally wants to know more and clicks through to your vendor's site.

What elements comprise a smart landing page?

Numerous factors influence what people find appealing. Similarly, there are many ways to subtly influence desired responses in people. Colors, for example. It's known that people tend to respond to different colors in certain ways.

Dark blue tends to evoke feelings of trust. Brighter shades of red are associated with aggression and energy. Shades of gray and darker shades of red are associated more with a sense of 'establishment,' like an established bank.

Carefully consider your target market and who you're sending to your landing pages.

Your copy needs to reflect the appropriate information people need to make a positive decision in your favor. And your copy needs to be in the appropriate amount based on your target market.

Some examples…

Sidebar: The 'need of your reader' refers to what is necessary to make a positive decision. Your landing page should provide enough to satisfy while creating a desire for more, thus producing a click-through.

If you're promoting music, ask yourself what people 'need' and look for when shopping for music, or a music-related service. People looking for mp3's to download, or a download service, need much less copy than people searching for SEO software.

Mp3 downloader’s want a good selection of music. They want to know the benefits a particular service offers. Can the service be trusted? How can you let them know if a service can be trusted? Simple. Show them awards and reviews from media like newspapers or magazines. Of course shoppers are always price-conscious. So you could offer them a comparison of different providers.

All that information can be conveyed with a short amount of copy. They don't need to wade through 400 words of copy to make a decision. If you try to force that on them you risk exceeding the bounds of their patience.

SEO software shoppers, for example, are different and need more information.

In this case, more copy is beneficial if it provides detailed information about the software. Tech specs, comparisons with other popular s/w programs, customer support issues and availability, upgrades, etc. There's a great deal more information that, when properly expressed in terms of benefits, will help push your searcher toward a vendor's page or your own site.

On the other hand, you have to find a good balance between presentations.

You want to avoid having all the information from your destination page on your landing page. Putting too much info on your landing page results in significant duplication and will annoy your reader. There'll be a feeling of wasted time. Not good!

So you need to have the right amount of quality information, in terms of benefits, that will 'compel' your reader to desire more and click through.

Landing page layout certainly influences your conversions.

You want clean, simple, smooth, easy to understand pages that minimize effort. I've found having deep links to relevant destination pages dramatically increase conversions through my landing pages. But make your deep links well-thought out. Get inside the mind of your market.

Another copy technique that's very useful is the appropriate use of bullet points.

These devices are great on landing pages. Bullet points are little benefit headlines. Maximum useful information that's easily digested by the reader. They make for very quick understanding, quick scanning, and minimize decision-making time. Your readers will respond better if your bullets talk in terms of benefits, and not features.

Finally, every marketing effort needs to be tested to maximize conversions and ROI. However if something isn't broken, then by all means don't try to fix it. And only you'll know when you reach that point.


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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week~ Cookie Time
What's for Dinner?~ Chicken and Potato Casserole
Just for You~ Keep in Touch
Site of the Week~ Infection Detection Protection

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Should Virus Warning Emails be Forwarded?

Whenever a significant new virus or other computer security threat emerges, it is not unusual for various warnings about the threat to begin circulating via email.

While the willingness to let others know about a potential computer security threat is commendable, forwarding a "virus warning" email may not be the best way to approach the issue. Like other email forwards, they tend to mutate as they travel from inbox to inbox. Even if the original message was accurate, ongoing modifications can mean that the information can quite quickly lose its relevance. The perceived danger can be significantly exaggerated and important details can become false or misleading. Also, such messages often continue to circulate for months or even years after the described threat has subsided.

The Current one circulating the net is called the "Life is beautiful Hoax.  This hoax started circulating in early 2002 and it has been passed around ever since. In spite of a great deal of online exposure, the hoax tends to resurge from time to time and its rate of circulation increases dramatically for a few months. As hoax emails go, this is one of the most "successful". Perhaps because of the apparent destructiveness of the "virus" and the urgent tone of the warning, people are apt to forward the message without much forethought. Like many other hoaxes, it capitalizes on the recipient's desire to help other Internet users by warning them of a perceived threat.

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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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