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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

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marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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3 Marketing Strategies Most Businesses Never Think About
By Dan Lok

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Have you ever sat down and wondered how you can build the core strength of your business? You’re in business to make money. We all are. But step away from images of cash and fat bank accounts for a moment.

Today you’ll learn 3 serious strategies you can start implementing right away. And if you do it… you’ll discover a LOT about your business, your customers, and you’ll have a clear path.

Business Building Strategy #1:  Talk to your customers

Effective marketing begins with knowing about your customers. And there’s NO better way than to simply talk to them. I don’t mean just put up a blog, post some comments and see who replies.

I’ve seen way too many established marketers who either don’t interact, or do it very minimally, with their established and potential customers.

If you’ve successfully branded your self, or want to, then realize that people just don’t want to buy from you… they want YOU! So give them what they want and in return you’ll get what you want.

People really do want to tell you what they’re thinking, or what they want.

There are so many questions you can ask them. Ask them about your business, how you’re doing with products, your customer service, how could you make a product better, did it satisfy their needs, if not… why not, on and on and on. Ask them about their problems, their buying experience with you.

You see? It’s so simple.

You can learn SO much from your customers and potential customers. And they’ll become even more valuable to you. And…

Do not forget to listen!

Business Building Strategy #2:  Organize your customers

You never market to “the general public.” Got that?

It all depends on your market. But who makes up your market? You have men, women, teenagers, adults, younger and older adults, race and ethnicity, geographic location, income, etc. And they ALL respond in different ways to your marketing approaches.

So you need to organize your target market into related groups. Then you learn the most effective way to communicate with them. At that point you can refine your marketing to each group based on what works best. You can buy this kind of research, or start doing your very own testing. It’ll be priceless testing.

You can organize your market according to behaviors. Usually you will look at a particular market group and divide them into practical categories. For example, younger adults who are in college. Teenagers planning to attend college. Older adults by professional status, hobbies, buying habits between men and women.

It really depends on what you’re marketing that will determine how you want to organize your overall target market.

Business Building Strategy #3:  Business and product positioning

Very simply your business/product positioning determines how your target market thinks about you compared to your competition. Think about all the adjectives businesses use to describe how great or unique their product, business, or service is.

You have the cheapest, least expensive, the freshest, the most exciting, the most athletic, the classiest, the most masculine, or the most feminine. You need to subtly, or not so subtly, compare what you offer in relation to the alternatives.

And you have to do it in a way that makes yours standout from the marketing roar.

There are several considerations when you’re talking about positioning.

It’s typically based on benefits or removing barriers. One effective way to find out what benefits your market is looking for is to simply ask them. But we’ve covered that. So there is just ONE benefit of talking to your customers, or potential customers. And you must realize this… what you think the benefits are might be different from what is matters to your customers!

So there you have it.

The first place to start thinking about is your target market. Do some serious thinking and figure out EXACTLY who your market is. Then you know what needs to be done.

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week~ Grow a Summer Village In a Saucer
What's for Dinner?~ Ground Beef & Vegetable Casserole
Just for You~ Work/Life Balance Tips for Super Moms
Site of the Week~ Safety Comes First

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Where Do Downloads Go?

Have you ever noticed that most downloaded files go straight to your desktop? The reason that they're sent there is so you'll have an easier time finding them later on. If the file goes directly to the desktop, you don't have to rummage around in your other folders to find the new download. Now, most programs do have a choice included in the download process that allows you to change the place they go to, so if you pay close attention to that, you'll be able to select another location.

Also, if you use Firefox as your main Web browser, you can change where your downloads go before they even start. In Firefox, go to Tools, Options and click on the Downloads icon. Click on the button that says "Save all files to this folder" and from there, you can choose your favorite location. The choices they have listed are Desktop and My Downloads, but if you click on Other, you can choose another spot. So, even though it seems like your downloads are controlled, there are ways around them. But, then again, you may like things the way they are. If that's the case, just leave everything as is and you'll be good to go!

---

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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