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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, we have a SIZZLING HOT A*D Special
we are offering exclusively to our subscribers of
The OnLine Exchange.  2-4-1 until tomorrow evening,
Tuesday, May 13, 2008 and is expiring at midnight EST.
Act NOW to take advantage of this offer.

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.
www.online-exchange.com/advertise

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Direct Mail Secrets for Insane Email List Profits
By Dan Lok

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Backend marketing to your list can be extremely powerful when firing on all cylinders. You need to make the best, highest quality offers you can. And the best way to ‘be able’ to achieve that is by optimizing your list marketing for optimum conversions. Here’s how you do that…

What you want to do is something called, list segmentation. This is simply dividing your list into smaller groups according to certain criteria. We’ll get to that in a moment. After segmenting your list, you’ll be able to specialize your product offers to each segment.

This is extremely powerful and done right… it’ll skyrocket your conversions and profits. Lets continue…

The principle behind segmenting is targeting your offers based on customer needs, desires, and buying power. The end result will be promoting offers to people who’ll be more likely to buy.

Quite simple and elegant!

You’ll also achieve higher customer satisfaction. Why? If a business does NO segmentation, then every single subscriber receives the same message. Right?

I cannot count the number of times I’ve been annoyed with receiving an email offer for something I’ve already purchased! Ever happened to you? I bet it has.
And it’s just plain crazy to market a higher priced offer to subscribers who have NEVER bought anything!

So lets take a look at some ways you can segment your list for higher conversions and increased profits.

One method used by direct response marketers considers 3 main areas.

1. How recent a customer has purchased from you.
2. How often the customer makes a purchase.
3. How much the customer spends.

Now, this subject of list segmentation is very wide and exhaustive. So today we’ll only hit some highlights. But it’ll give you a great start with your own list.
You can segment your list according to how long your subscribers have been with you. There’s some flexibility with this. So you can try something like dividing into the 4 annual quarterly periods.

Your newest subscribers can be golden when treated properly because they’re prime for being converted into paying customers. They’re fresh and looking forward to your ezine or email course. You can make special offers to this group as an introductory marketing campaign. The special offers should be designed to be as attractive as possible. Designed to entice, intrigue, and excite.

Once converted into paying customers, then you’ll segment them accordingly and move on.

Every list has a group that has never bought anything… yet. But do NOT give up on them. They’re still valuable because you can do something that smart marketers always do. TEST!

That’s right. You can send them offers with different price points, marketing messages, etc. Use your business and marketing creativity! Try making them a very low-cost offer. For example… many of you may have seen reports selling for the magical $7 price point. Or…

You can be more direct with them and ask them if they’re happy with your ezine. Solicit some feedback from them. Ask them if they want to remain on your list! Think of a good way to engage them in some way. Why not? You just may convert some into buying customers. Then move them into their own special group.

Now lets talk about, frequency…

How often has someone on your list made a purchase. Look for those who have made more than one purchase. Ideally, you have a good number of them. Then you can divide them into specific number of times they’ve bought.

This is where it gets exciting!

If you have such a segment within your list, then you can design special higher-priced offers to them. But make darn sure these offers are high quality and the higher price is fully justified.

The people in this segment have proven their loyalty. They have shown that they like the products and service they've been getting from you. So this group contains your very best prospects for higher priced offers.

And your conversions for these special offers will reflect the quality of customers in this group.

The third area concerns how much your customers spend with you. So you’ll segment your list according to price point. And hopefully you’ll already have had some bigger ticket sales. If so, here’s what you can do…

Look for your highest price point customers. Then create a special group and these will be your premium subscribers. You have a lot of flexibility with this group because you can design excellent offers exclusively for them. For example…

You can create an exclusive… and pricey… membership service for them. It’s the best form of subscription-based service for obvious reasons. If done smartly and creatively you can really boost your profit levels with a group like this!

So! Have you ever tried looking at your list in this manner? If not, you’re losing out big time! It’s a very simple way to dramatically increase your list marketing conversions. There’s always more to the story, though. But get cracking on your list and see what happens!


A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. If you're ready to take your online business to the next level, go to: http://www.websiteconversionexpert.com/public/department32.cfm



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4.) BIZ*TECH SAVVY SOLUTIONS
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Is Your Browser Secure?  Test It Now 

Our browsers play a very important and central role as we wander around the Internet.  We read our mail, news and newsletters, sign up for stuff, shop, do our banking, pay bills, etc. through the browser.  As we do all this and more, information about us is accumulating in our browser History and Cache.  So we must ask ourselves, how secure is the browser I am using?  Well, today we are going to test your browser, and try to answer that question.

The security company Scanit has a browser test that will put your browser through up to 13 tests, and then give you a report. The test is easy to use; there is nothing to download or install.  To begin, go here: http://bcheck.scanit.be/bcheck/index.php    (In case you are wondering, the .be country code refers to Belgium.)  Towards the bottom of the first screen you will see your browser name, version and your operating system.  MSIE is Microsoft Internet Explorer.  Beneath that you will see a choice of three tests to run.  I chose “Run all available tests”.  Click “Start the test”, and read the warning box carefully.  Click OK, then click OK again to accept the Bookmark or Favorite.  The test will take a few minutes, so please be patient.

If your browser crashes, do not worry.  Close all windows, relaunch your browser and head right back to the Scanit page using that Favorites link you just made.  It will ask you if your browser crashed.  Click Yes.  Click “Continue the Test” to finish it off.  You will then see the results.  A green check mark means the browser passed that test, and a red X means a problem or vulnerability that you need to fix.  Scroll down a bit and you will see an explanation of the problems, and recommendations on how to fix them.  Fix each individual vulnerability, then run the test again.  Your browser must pass all the tests.

If you have more than one browser on your computer (as I do), test each one in turn.  When testing Internet Explorer 7 or Firefox and the browser crashes, forcing you to go back to Scanit as explained above, you may at some point just see a blank screen.  If this happens to you, click the Browser Security Test tab in your browser.

You can test other browsers besides IE and Firefox, of course, such as Opera.  There are no tests for Mac browsers at the moment.  Once your tests and repairs are completed, you will be just a bit safer on the Web.  Now please forward this entire newsletter to all your friends, with a note to run the browser test right away!

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Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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