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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are STILL in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages.
Please do not sit around waiting for last minute a.dvertising.
Now is the time to get your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of April, I noticed that 
we have Classified a*d and Top Sponsor a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Ad Hoc Marketing Always Fails

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A failure to plan is a plan to fail. Online everything is so easy to do.
It's just takes a few seconds to click over there and add this widget
to you blog and a few more to add another friend to a social
networking site. Unfortunately, this leads to wasted time and the
important things to your business never getting accomplished. If you
don't have a marketing plan for your online business, I can almost
guarantee you are struggling. In this article we're going to cover
some basics on how to develop your own marketing plan and make the
internet work for you.

The first step is
compiling a list of all the tasks you need to accomplish for your
marketing efforts. Online this means things like: blog commenting,
social networking sites, forum commenting, using StumbleUpon, article
submissions, etc. You should be able to come up with a list of 15-20
ways to market your business online fairly quickly. Google "Online
Marketing", if you have any trouble. You must ensure each one is a
task with definable objectives. Also make sure they are broken down
into their component pieces. An example of a non-task is "Front Page
Of Digg" - accomplishing this objective involves a whole slew of other
things, writing engaging articles, getting Digged, networking with
other Diggers, etc. Put these tasks all in a spreadsheet.

Next, rank each task. Rank the task on a scale
from 1-5 based on how effective the task is at bringing you closer to
your goals. If you're focusing on getting to the top of social
bookmarking sites, writing articles and headlines are going to get a
five rating as is networking on those sites. Other tasks, like video
promotion might only receive a one. I can't say for sure what is
working or what will work for you, but based on your best guesses at
this point rank them all. Be sure you're fair in your assessments and
priorities. A straight ranking of fives for everything is not going to
help you determine where you need to focus your effort and time.

Now make a plan for the next month. For simplicity, just assume a
five day week for the next four weeks. From the list above, sort it so
the fives are on top. I suggest putting the fives into the middle of
the week, Tuesday, Wednesday, and/or Thursdays. Mark these tasks down
for every week. Now the fours and threes can go out to the edges of
the week, most likely every other week. And the twos and ones will get
some time at most once a month. When you're done you should see you'll
be spending the most time on the tasks rated 5 and the least on the
tasks ranked one.

Once you have the plan finished,
put into practice! Accomplish the tasks for each day before doing
anything else. Don't let email, phone calls, pet or other tasks
distract you before you've finished. Once it's done, you're free to
work on other business related tasks or take some time off. This is
just a suggestion, as different people work differently, but the
important bit is to make sure you finish the tasks for the day on the
day. Work your plan!

Once you've worked your plan for
the first month, it's review time! Now go over all the tasks you
accomplished for the month and determine which ones drew you closer to
your marketing objectives and which ones did not. Once you know this
review your list and change any rankings needing changing. Next change
the calendar so any new fives are being done every week and those
having fallen out of five favor are more sporadically done. Once
you've gone through a few cycles, you'll have a good feel for which
are making you money and which are not. Once you know this, start
outsourcing the ones making you money.

Making a marketing plan isn't very difficult if you take it step by
step. And having a plan is very often the difference between success
and failure. So start planning for your success today!

"Visit my blog and learn the art & science of putting your internet
business on complete autopilot." -Steven Lohrenz. Here is the URL: <a
href="http://www.stevenlohrenz.com">Internet Business Automation</a>





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4.) BIZ*TECH SAVVY SOLUTIONS
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Do Not Make These Common Mistakes
by Syd Tash

For the last 10 years, I have been writing about what to do to keep you and your computer safe and secure.  Today, for a change, we will talk about what NOT to do to keep your PC nice and healthy for many years, while YOU avoid a lot of frustration, lost time and a lightened wallet.

1. Do not turn off your computer using the switch on the power bar.  Use the proper procedure, i.e. click Start, Turn Off Computer, Turn Off.  If your computer freezes or you get the dreaded Blue Screen of Death (especially if you still have Windows Me), try the good ol' CTRL + Alt + Del before hitting the Reset button, or doing anything else.

2. Never turn off your PC while you are in a program, or have multiple windows open.  Close all the windows and applications first.

3. If you turn your computer off for any reason, wait a minute or so before turning it back on again.  This allows the machine to clear memory and get ready for bootup.

4. Never connect new hardware while the computer is on.  Turn everything off, connect your hardware, then boot up again.

5. Never push the release button on that CD or floppy drive until the drive light goes out.  Never force a disk into the drive.  If it will not go in easily, check for pilot error (you may have it backwards or upside down!)

6. Keep magnets away from those floppies, and far from your computer as well.

7. Never bring food or especially liquids near your PC.  If you do spill something on the keyboard, clean it up immediately.  If the keys stick or you have other problems, as a last resort you can run the keyboard through the dishwasher, top rack, face down, with no soap.  Let it dry for a couple of days, then try it.

8. Do not fall for phishing scams on the Internet.  Follow this one simple rule:  If you want to go to the Web site of your bank, broker, eBay, etc. click your Desktop icon or Favorites link, or TYPE the address into the browser address bar.  Never click such links in an email or on a Web site.  Never copy and paste your username or password.  The contents of your Clipboard can be seen.

9. Do not accept offers you may see online to scan your computer or Registry for viruses or spyware.  Some of these programs will report an infection where none exists (false positive) to scare you into buying their software.  Even worse, other programs may actually infect your machine with malware.  Besides, you do have a full set of security programs already, right?  If not, get them!

You may want to print out this list and keep it handy.  Or better yet, why not forward this entire newsletter to your friends?  Happy (and safe!) surfing.

-----

Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
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could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
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L-I-M-I-T-E-D TIME ONLY....
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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