| April 10, 2008 | Issn:1528-3992 - Circulation:18,000+ |
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A Word from the "Editor" |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
Hello Subscribers,
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article to over 600 Publications. EzineTrendz is known
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visit http://www.ezinetrendz.comAs most of you know, ezine a.dvertising is the most
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If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
3 Quick Reminders of What People REALLY Think of Your Site«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Don't type a single key on your keyboard until you read the
rest of this article. Remember that...
1. Most prospects will never read your entire sales message
from beginning to end: Instead, they will scan the parts
that interest them and skip the rest.
Your Goal: Convert your scanners into READERS.
Immediate Action Step: Make sure you create a path of
readership for your skimming audience-- by including
compelling subheads scattered throughout your copy.
(Or in the case of articles where you can't bold your
words, use frequent paragraph breaks, numbered points, and
colons to draw attention to your main points. Like what I'm
doing in this article)
The point is, when your scanning prospects read your
subheads and major points, they should be taken through
an abbreviated version of your sales funnel. And if the
subheads are written well enough it should cause them to
stop scanning, and start reading.
Mission accomplished.
2. Your prospects don't believe a word you say: They roll
their eyes at EVERYTHING.
Your Mission: Back up everything you say with PROOF.
Immediate Action Step: Not only do you need short,
sizzling, specific testimonials (the rule of thumb is, if
possible, to get one testimonial per benefit of your
product) you need to make sure your claims are all backed
up by hard statistical data and evidence.
If you can't back it up, don't include it. You'll come off
sounding like a blowhard.
When you can accomplish the above, you will come across as
credible and trustworthy.
Problem solved.
3. Most prospects (if not all of them) are LOATHE to act,
let alone get out their credit cards to buy from you.
Your Goal: Light a fire under their behinds, and get them
to take action
How to Do This: Give them REAL reasons why they need to
act on this NOW. You can accomplish this by using scarcity,
takeaway selling, and deadlines to create URGENCY within
your prospects.
This doesn't mean using the fake website countdown clock
that, when refreshed, gives you a new time deadline for
your offer. This means warning your readers about limited
seating at a seminar, limited face to face coaching time
with you, giving a one time only offer, limited free
bonuses for the first X number of people to act, etc...
Your job in your sales message is to make the value of your
product, far outweigh the amount of money you are charging
for it. When you include the fact that there is a LIMITED
number of packages, or that a special price is only going
to last for a certain amount of time, you will get your
prospects to get off their duffs and take action.
And... problem solved.
Discover a straightforward blog that details the inner
workings of a successful Internet Business. Sound like a
dream? Leo Lucianis is pinching you and sending you to:
http://www.OnlineBusinessFreedom.com
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3.) INTERACTIVE CLASSIFIEDS
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Chocolate Lovers Dream ...
Healthy Chocolate Online Business Opportunity.
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or web address - http://tinyurl.com/2dbfy5
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See what everyone is raving about...
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Stem Cells - The Next Big Wave!
Adult stem cells help our bodies rebuild tissue.
Watch the video and see how!
http://www.stemcells-theawakening.com
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤Time Out for the Week - Edible Playdough
What's for Dinner? - 10 Hour Crock Pot Beef Stroganoff
Just for You - My Mother Kept a Garden
Site of the Week - Kitchen Clone Recipes«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.) HOT BIZ*TIP
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File Names
Do you do a lot of work with documents that constantly have to be saved? If you do, you know that the first time you save a file, you should choose a "file name" for it to be stored under. While some programs will automatically put a file name in for you, usually the first few words or so of the documnet, it is much better if you name your own files. That way, you have a better chance of finding them later on.
You should develop a habit of using the Save As command the first time you save a new file. The Save As and Save commands are usually under the File menu as well.
When you are typing a new document in your word processing program, the first time you go to save it, click on File to bring the menu down and then click on "Save As" to bring its dialogue box up. In the "Save As" dialogue box, you can tell your computer where to put your file and what to call it.
You should name your file according to what is in it. For example, if it is a letter to Aunt Mary, call it "Letter to Aunt Mary". Don't just name it "Letter." That is too vague. When you name your file (on a computer run with Microsoft Windows), there are some computer requirements. Your file names can contain some punctuation, but some of the punctuation characters such as a period, have special meanings to the computer and cannot be used. If you accidentally use a period near the end of your file name, you will probably have trouble getting that file back again later, so they should simply be avoided..
Don't forget that you can use letters and/or numbers. If every time you write her, a good trick is to put in the date as well, such as "Letter to Aunt Mary - March 14, 2007" - but remember - commas and dashes are OK, but no periods.
----
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"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE ADVERTISING & RESOURCES
__________________________________
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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