March 06, 2008 Issn:1528-3992 - Circulation:18,000+

Copyright©2008 
All Rights Reserved

"Life is no brief candle to me. It is sort of a splendid torch which I have got hold of for a moment, and I want to make it burn as brightly as possible before handing it on to future generations."
-- George Bernard Shaw, Playwright

In This Issue...

1. A Word from the "Editor"
2. HeadLine Article:
Teleseminar Secrets For Explosive Business Growth
3. Interactive Clas^sifieds
4. Parents Time-Out- Cards
5. Hot Biz*Tip- Email Forwarding

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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Hello Subscribers,

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If you have any questions, suggestions, opinions,
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Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 


Please forward this e-zine to all your friends and co-workers who might be interested!


 

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2.) HEADLINE ARTICLE
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Teleseminar Secrets For Explosive Business Growth
By Dan Lok

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Have you ever wondered how to do the following with your list?

How you can easily get new subscribers, increase responsiveness, easily create more products proven to sell, increase the frequency of purchases, be able to sell higher priced backend products, create a closer and more profitable relationship?

You can do all of the above and more with well-designed teleseminars.

But first, lets take a quick look at the challenges every list marketer faces. Perhaps the biggest is finding a balance between quality content delivery and offers. Too many offers, too often, will desensitize your list. Obviously you want to avoid that at all costs.

You can have lots of fun with teleseminars because you can be creative with them and your marketing. There’s a bit of an air of excitement to verbally interact with your list. And guess what…?

It’s goes BOTH ways!

That’s right. Your subscribers, as well as “newer” subscribers, will feel the same way. It’s so incredibly easy to get used to the same old marketing rut. Sending emails to your list. No matter how good your email copy… nothing… I mean NOTHING can replace the power of the human voice.

The end result of just that one thing will strengthen your relationship. You’ll be seen less as a marketer, and hopefully your list will be seen less as… just a list of names and email addresses. So you’ll have a stronger desire to deliver excellent content and value.

All good stuff!

So here’s how to immediately add value with your teleseminars and increase profits. By the way… this is just step one with this profit stream. Keep reading…

You can invite people to attend at no cost. It’s free. But you can offer transcripts and audio recordings for a fee. You can even create multiple offers with different price points for them. Lower and higher priced offers for different options.

Also… you can offer additional, relevant offers at the end of your calls.

You can really juice up your teleseminar format by creating a series of teleseminars with a common theme. For example, a series of 5, 7, or 9 calls ALL with a common theme relevant to your business and market.
So there! Instant profit multiplier with a teleseminar series. And you’ll be giving your list MORE value.

You’ll be able to increase your contact frequency with communications related to your teleseminars. Think about it. You’ll contact your list to announce and inform about the call. You’ll send timely reminders just before and the day of the call. And definitely a follow-up after the call.

You can still make offers in all the additional emails associated with the calls.

And… you can still contact those who didn’t initially sign-up to attend. You can provide feedback or testimonials to entice. And you just may get some latecomers to sign on. If they upgrade to receive transcripts or audios, then that’s only more profit for you!

You can grow your list by either advertising your teleseminars or with some well-placed JV’s. You know joint ventures are powerful. A few JV’s to advertise your teleseminars could possibly sell it out very quickly. And that’s more subscribers for you.

What about developing some new products to market?

You can sell the transcripts and recordings to anyone within your market! You can make offers to your list for those who didn’t attend. You can also sell them with PPC and any other form of advertising. Or you can backend them for any relevant product offer. You can even use them as bonus offerings. How about breaking down the series into smaller products?

You see? You really can get very creative with this stuff.

Here’s some more food for thought…

Ok, you’ve done one teleseminar series. You have experience under your belt. You have a completed structure and process sitting on the shelf. So? Do it again, later. That’s right! Perhaps you can do it again later in the year. Maybe put something new into it. Add on a little bit to spice it up. Or…

You can create yet another relevant teleseminar series and do it again! It’ll be much easier the second time because you’ve already done it. Depending on your market and products, you may have room for a whole series of teleseminar series!

So everything mentioned above can be multiplied. And it only means more profits and more value to your customers. Totally win-win!

Marketing and growing your business doesn’t have to be stale and boring. Just realize there are many more creative approaches available for you.



A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. If you're ready to take your online business to the next level, go to:  http://www.websiteconversionexpert.com/public/department32.cfm


 

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Cards
What's for Dinner? - Sausage Spuds
Just for You - What is a Mother?
Site of the Week -  Seussville

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 


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5.) HOT BIZ*TIP
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Email Forwarding: A Cautionary Tale

I have talked a lot about email security, good email practices, how to avoid spam and phishing scams, etc.  But here is an area not often mentioned, which deserves our attention: email forwarding.

Recently a friend of mine who knows I am in the business of protecting people on the Internet, forwarded to me by email a copy of a newsletter he subscribes to.  He thought I might be interested in it, as it dealt with new software, including security programs which I use and recommend.  He was right.  I was so interested that I clicked the “Subscribe Now” link at the bottom, intending to sign up right away.

But I then found myself in my friend’s account!  I could have changed his email address or preferences, or altered his subscriptions.  I tried closing and reopening my browser, even restarting my computer, to no avail.  The simple act of visiting that web site through my friend’s link had caused the site to put a cookie with his account info on my hard drive.  I had to delete all cookies on my PC, to solve the problem.

So please be careful when forwarding material such as newsletters.  Beware of links such as Subscribe, Unsubscribe, Manage Your Account, etc.  Try to avoid including them.  You can copy and paste the email into a plain text file (ending in .txt), then copy and paste it back into an email.  That should deactivate the links.

Of course, the simplest solution to this problem is to simply copy the actual body only of the material you want to forward, and then paste it into a new email.  That would work nicely for the excellent newsletter you are reading right now, for example.

While we are on the subject, email is one of the main ways viruses gain access to your computer.  But most malware exploits weaknesses in Windows that were patched months ago.  So if you do nothing else, make yourself a sticky note and paste it on your computer:  Thou shalt update Windows monthly!


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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at:
http://adv-marketing.com/business/subscribe2.htm 




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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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