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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are STILL in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages.
Please do not sit around waiting for last minute a.dvertising.
Now is the time to get your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of February, I noticed that 
we have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Lost Marketing Opportunities and How to Get Them Back 
By Acey Gaspard

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Marketing is one of the most essential parts of running your successful business. It's the lifeline of your business and what keeps your cash flow healthy. Done correctly, your marketing can help you achieve the lifestyle you want while having the success you dream about. With poor marketing, you'll either be driven out of business or end up running a mediocre business that's probably not worth your time.

Here's a story about Len, who thought he didn't need to market his business. Len loved agricultural equipment, so he opened his own business out in the country. He sold tractors and equipment, and he had his own service department. Len figured, "We live in a rural area, so I don't need to market my business. It's a small town and, after all, everyone knows every one, and everyone knows everyone's business".

One day, Len noticed that one of his customers, Bill, had bought a new top-of-the-line and rather expensive combine. Len wondered, "Why wouldn't Bill come to me? Have I offended him?" This got under his skin. The profit on the combine was huge, and what was worse was that Len might be doing something wrong without realizing it, and all his customers could follow suit. He had to find out what was going on.

Len went to Bill and congratulated him on his new combine. As the two men looked over the new combine, Len asked Bill, "Have I offended you in any way?" Bill, with a bewildered look on his face replied, "Len, of course not. Why do you ask?" Len replied, "Why didn't you ask me if I could provide the combine? I might have been able to get you a better deal, and you'd have service here in town." Bill said, "Len, I had no idea you dealt with such large machinery." Len replied, "Sure I can. It's just not practical to keep one of these in stock. I have catalogs and can get any combine".
 
Len learned an important lesson that he'll never forget for the rest of his life. You need to market your business. Len didn't need to have a combine in stock. He needed to let people know what he can get. He could do so by word of mouth. He could spend a few hundred dollars and create a well-designed display for the heavy equipment he deals in and have those displays in areas where everyone could see them. He could have a billboard in front of his showroom.
 
The ideas are endless. Are you assuming people just know everything about your business? Or worse, that people can figure it out on their own? If so, that's a mistake, because people don't have the time or the desire to figure out what your business has to offer. People have their own needs and wants.

Marketing your business must be one of your top priorities. If people don't know what you have to offer, then how can you expect to have excellent results from your business? You already have the main ingredients for running a business. A bit more effort in the right place can make a huge difference. Keep your eyes open for opportunities to let people know what you have to offer. Make it easy for them to see it by using things like brochures, displays, banners, etc. Make it easy to understand, and highlight your main benefits in a few simple words so people get it quickly, without thinking about it.
 
Marketing your business is the fuel that keeps your profits coming. It keeps your business running strong, and it gives you your freedom. Don't do poor job marketing. Do your best!

That's the way I see it.
Acey Gaspard
A Touch of Business.com

Steps to Retrieve Lost Marketing Opportunities

1. Think of opportunities you missed because people didn't know what you had to offer.

2. Make a list of 10 new ideas you can use in your business to get the word out.

3. Take the best idea and put it to use.
Important Points to Keep In Mind About Retrieving Lost

Marketing Opportunities

• Marketing is one of the most essential parts of running your successful business.

• Marketing is the lifeline of your business and what keeps your cash flow healthy.

• Done correctly, your marketing can help you achieve the lifestyle you want while having the success you dream about.

• With poor marketing, you'll either be driven out of business or end up running a mediocre business that's probably not worth your time.

• Keep your marketing activities active.


Acey Gaspard brings his 20+ years of business experience to A Touch of Business.com, http://www.atouchofbusiness.com, with well over 1,100 ORIGINAL pages of tips, reviews, and tools to help you market and run your small business. You'll want to add this site to your business resources. Visit Today!






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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
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Deleted Items Folder

It's best to keep your e-mail cleared out for better performance. If you're using Outlook or Outlook Express and want to empty your Deleted Items folder, it's pretty easy. Just right click the Deleted Items bin, click Empty Deleted Items Folder. That'll do it. Most e-mail clients (like Netscape Mail) work in a very similar fashion as well, if they use a Recycle Bin type folder like Outlook Express does.

However, if your e-mail program doesn't have that handy little right click and empty feature, there may still be hope. Go into the Deleted Items folder (or the equivalent for your software) and hit Ctrl + A. That should select everything in that folder. From there, just hit Delete.

What if you want to keep your deleted stuff that's less than, say, one week old? Well, you can do that too. Click the oldest message and scroll down to the last one you want to remove. Next, hold the Shift key on your keyboard and click the message. Everything between the first e-mail you clicked and the last should be highlighted. A quick little tap of the Delete button and they're all gone.
Outlook Express can be set to empty your Deleted Items whenever you exit (Netscape Mail automatically does this). Just go to Tools, Options and click the Maintenance tab. Check the box marked "Empty messages from the Deleted Items folder on exit."

Whatever method you use, you shouldn't let those deleted items pile up since they take up space. Best to get them out of there as quick as you can!

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Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
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L-I-M-I-T-E-D TIME ONLY....
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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