| February 07, 2008 | Issn:1528-3992 - Circulation:18,000+ |
Copyright©2008 |
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1.
A Word from the "Editor" |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
Hello Subscribers,
Great NEWS! Our EzineTrendz Article Submission Service
is now offering reduced prices to blast your business
article to over 600 Publications. EzineTrendz is known
to have the most effective submission list on the net.
All high quality and active publications only. Your article
can be seen by over 1 million business entrepreneurs
on the web! We are now offering packages as low as
$15 per article submission. If you want exposure....
visit http://www.ezinetrendz.comAs most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business. In efforts
to assist you in your marketing campaign,
The OnLine Exchange has reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:www.online-exchange.com/advertise
If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Can traffic Kill Your Business?«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Traffic is the life blood of any business but it can also
kill you if you're not careful.
Whether you buy it with cash or you buy it with effort
and leg-work getting prospects to your door or website
is costly and if you can't effectively convert that traffic
into revenue it can bankrupt you very quickly.
There are 3 obvious ways this will hurt you:
1. You'll lose your marketing investment.
Failing to capture attention, convince your prospects
to take action and capitalize on those prospects can
break you ...FAST!
2. Your business will shrivel up like a raisin.
If you're in business you need to make money to survive.
You can beg, borrow, steal, re-mortgage the house to
come up with marketing funds but if you can't get folks
to pay attention to your marketing, take the next step
(visit your store, site, download a report, etc...) and
ultimately make a buying decision you'll lack the
resource to stay in business.
3. YOUR prospects will go to your competitors!
Even good marketing and sales copy converts 2 out of every
100 visitors into customers. But that means that the
other 98 are going somewhere else! You've paid to get
them to your door/site, you've given them more education
on the products/services that meet their need but
you didn't convince them you were the best source
to solve their problem.
Now they're convinced that someone else is!
The fastest, easiest, most cost-effective way to plug
these holes and double, triple or quadruple your sales
is to get focused on your...
...COPYWRITING!
Copywriting is the often overlooked component that
makes the whole process work.
Without good copywriting your marketing will
fail to get and hold attention, generate leads or
convert leads to sales.
Truth is, unless you're a freak you'll always lose
more sales than you get but even marginal
improvements in your copy can easily triple your
sales.
The other side of that coin is that the sales you
AREN'T making are going to your competitors.
If you triple your sales, then your competitors
will NOT be making those sales. You'll have
more revenue to reinvest in your business to
get more prospects. You'll experience exponential
growth and you'll be operating in an
entirely different league than your competition.
The difference between mediocre copy and good
copy could very well determine whether your
business thrives or perishes like 95% of the
other businesses that fail.
So what makes good copy?
There are many factors that influence the
effectiveness of your marketing and sales copy
such as the formatting layout and graphics but
perhaps the most significant element that determines
how successful your marketing or sales piece will
be is the persuasive power your inject into your copy.
Your words must command eyeball-grabbing
attention, create a vivid mental picture that penetrates
deep into your prospect's subconscious mind and
propels them to take action.
There are many ways to make your copy more
persuasive but using the following 3 types of
"Power Words" will help give your
copy an immediate persuasive kick.
Emotive PowerWords:
Most of the time people are driven to action
emotionally; not intellectually.
Fact:
If you're using intellectual lingo in your marketing
and sales copy you're losing sales.
Active PowerWords:
Strong, response driving marketing and sales
copy is highly concentrated with action verbs.
Action is what propels the prospect to respond.
Fact:
Studies have shown that the highest performing
ads consisted of specific adjective and verb ratios.
Energizing, Vivid PowerWords:
People have too many things screaming for their
attention. Nobody has the time or interest to
read dull, lifeless text. Your marketing and
sales must be a vivid, living masterpiece
or it just won't engage your prospect.
Fact:
Highest performing marketing and sales pieces
are written in a way that the reader can "see" the
solution rather than just read it.
If you're in business to succeed and reach
your fullest potential you must get focused
on your copywriting immediately. Leads and Sales
are slipping through your fingers every moment. While
there are many ways to have a positive impact on your
copywriting the quickest, most significant is to infuse
your copy with powerful, persuasive words that get attention
and motivate your prospects to take action.
by: John Tanner
http://www.ScribeJuice.com
John Tanner is co-creator of ScribeJuice (with world-class
copywriter Michel Fortin), a solution that makes it easy for
copywriters, marketers and business owners to infuse their
marketing and sales with persuasion and advanced copywriting
techniques. He has also served in sales-marketing director
and consultant roles after leaving a career in
Military Intelligence.
John resides in South Carolina with his wife and six children.
For more information visit http://www.scribejuice.com
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3.) INTERACTIVE CLASSIFIEDS
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mailto:info@keepingyouridprivate.com
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Try it f.ree for 7 days and stake your claim now.
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I will show you how to harness the power of the
internet and make it work for you. I'm there
every step of the way.
http://www.freedomincome.net
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤Time Out for the Week - Memories
What's for Dinner? - Chili Barbequed Chicken
Just for You - Remember
Site of the Week - Fun with Nutrition«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.) HOT BIZ*TIP
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Wireless Hub
A hub is a device you can use with your computer to hook up other devices that you may use (such as a keyboard, a mouse, a digital camera, a printer, etc). The most common form of a hub is in a USB format. You simply plug the hub into one of your USB ports and the rest of the devices can then be connected to that in order for them to work.
So, what about a wireless hub? Is there such a thing? There sure is and it's very convenient! If you have a wireless network set up in your home or office, you can use a wireless hub to connect all the other devices you need to use. A wireless hub is the perfect way to link everything together with all the computers you use within your network. Along with being inexpensive, wireless hubs are also very easy to set up and configure, so that's always a plus!
The only thing you can't share on a wireless hub is an Internet connection. This comes as a confusion to several people. Even though you have a hub set up on your wireless network, only one computer can access the Internet. If you wanted to share the Internet connection, you would have to purchase a router.
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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE ADVERTISING & RESOURCES
__________________________________
E-ZINE A*D*VERTISING DETAILS
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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