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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

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Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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How To Maximize Your Profits With Email Marketing
By Dan Lok

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In case you don’t know… huge profits can be made from your email list. Inexperienced marketers usually go for the first sale without considering future profits, backend sales, customer lifetime value, or relationship marketing.

But getting the all-important name and email address is just part of the overall.

The profitability of your email marketing is determined by many factors. But the good news is that many of these factors can be addressed to give your campaign the greatest chances for success.

Here are some profit-pulling tips to carefully think about before your next email blast.
 
Profit-Pulling Email Tip #1: Your Subject Line

A no-brainer! You must get your emails opened. Make your subject line powerful, but not overly hyped… and make sure it contains the most powerful benefit. If you’re really serious about this you will test. Always test! And it’s simple.

You simply create as many test emails as you have different subject lines. Then you send the same email copy, but using a different subject line to your list. Divide your list as evenly as possible. Then simply measure your responses. The highest converting subject line becomes your control. But don’t stop there! Do it again until you find your highest converting headline.

Profit-Pulling Email Tip #2: Your Mail List

This is obviously the most important area. Your best chances at profitability is with a list you create. Avoid buying lists unless you have the money to buy from a very reputable list broker. The freshness of your list can have a dramatic impact on response rate. So be very careful when buying lists.

Make darn sure your list has opted-in to receive your emails. You know the deal about spam. Even an accusation of spam can give you headaches. Still, more often than not you’re guilty before proven otherwise. So watch out!

Profit-Pulling Email Tip #3: Tracking Your Mail Campaigns

You’re marketing blind-folded if you do not track. The reason is obvious. You can track response rates to email openings and click-throughs. It simply lets you know if your copy and email layout is working. As discussed above, tracking is very important when testing your subject lines, links, and other copy element vehicles.


Profit-Pulling Email Tip #4: Your Unsubscribe Links Are In Place & Active

The CAN-SPAM Act requires all email messages contain clear directions on how to opt-out from further mailings. Give your readers an unsubscribe link so they can opt-out from receiving further emails from you or your business.
And since we’re talking about s.pam… definitely use a tool to check your emails for their ability to make it through s.pam filters. I’ve seen varying numbers about this. But some numbers can be as high as 40% of emails getting stuck in s.pam filters!

Profit-Pulling Email Tip #5: Your Sender Information

What do you have in the sender line of your emails? Will your lists recognize it? You don’t want to risk having your email deleted or worse, reported as s.pam, only because someone didn’t recognize you. Sometimes marketers tell their list members what to look for in future emails. Not a bad idea!
 
Email marketing doesn't have to be complicated rocket science!

These are just a few best practices to follow. By using these simple guidelines your next email campaign will be much more effective and profitable!



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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Crayon Fun
What's for Dinner? - Chicken in Mushroom Gravy
Just for You - Mom Time
Site of the Week - School Help

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Changing ISP's

If you're changing ISPs and would like to keep your e-mail
contacts from your old one, many Web based e-mail address books
have the option to import/export contacts into an Outlook (.CVS)
or Netscape (LDIF) address book file. But, if yours does not, or
if you are migrating to another Web based e-mail client, here is
an easy little trick.

NOTE: Since every Web based e-mail site is unique, these general
procedures may need modification. Go to the address book of your
Web based e-mail account. Choose all of your personal contacts
as the recipient of an e-mail, then click Compose.

Highlight and Cut (Ctrl + X) the addresses from the To: box,
then Paste (Ctrl + V) them into the body of the e-mail. Put each
address on its own line (in other words, delete the commas and
hit Enter). Change the recipient to your new e-mail address and
then you are ready to hit Send.

Seconds later, you will receive an e-mail containing all of your
contact e-mail addresses. There are as many ways of transferring
these addresses as there are programs and Web based e-mail
sites.

In Outlook, you can just right click each address and add them
to your new address book.

You may need to play around to find out how to add contacts from
the body of an e-mail to your new Web based e-mail address book.
You might need to copy each address from the body of the e-mail,
then paste them into the address book. Whatever the process, at
least you have the address list to work with.


----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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