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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages.
Please do not sit around waiting for last minute a.dvertising.
Now is the time to get your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of January, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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5 Sticky Online Marketing Tips To Keep ‘em On Your Website
By Dan Lok

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You’ve done everything right to grab targeted visitors to your website. Finally! You sit there basking in the glow of satisfaction when you check out your web logs. Your eyes roll to the back of your head… you’re not thinking lots of traffic. You’re thinking hordes of it with plastic in hand. And you can’t wait to check your orders and opt-ins. Then?

Awful, gut-wrenching reality sinks in.

Nothing. No orders. No opt-ins. You double check your traffic logs. And it looks a lot like your visitors cannot wait to get outta town! It’s like your site is coated with Teflon instead of super glue. Ever heard the saying… slicker ‘n a mouse’s lip?

But wait… don’t throw your self into the oncoming rush hour traffic. Here’s what you can do today to remove the slippery stuff and send the mouse packing.

Every visitor arrives at your website wondering just one thing: How will this place benefit ME! It’s me, me, me. “I hope this place has what I’m looking for.” So?

Tell them. Be upfront about it. This is no time to be shy… to be the staid marketer. Let them know the reason for your website’s existence. Maybe you’re thinking… ‘well, my domain has keywords in it. It’s at the top blazoned in size 26 cool-looking font. They can see all the product pics everywhere.’

Ok. So are you telling me you’re just like everyone else selling the same stuff you do? There’s nothing utterly unique about your business, your offer, your terms, your customer service, your customer retention or appreciation programs?

Nothing?

Better find something fast because if not, then you’re just like everyone else and so it really doesn’t matter if they do business with you.

Be very clear about what you’re selling. Try not to think about you or how cool your graphics and soft-focused pics are. That’s all nice. But you want the truth? They don’t really care half a wit about it. You’re right…

Appropriate amounts Do help create a professional image. But try to add a dose of moderation. Be tasteful about it. Not overwhelming.

If you have a serious business with serious content, then don’t hide behind the curtains. Peeking around to see who’s there.

Remember, among other things, you’re trying to build trust. And people will trust you a whole lot more if they know who the heck is running the place. “Who OWNS this place?” So let them see your lovely mug… your face. Make it easy to contact you. Give ‘em a number to call, an email or warm and friendly form to fill out… the best you can. How about letting them know where on the planet your business calls home?
Stuff like that. It’ll go a long way to help build credibility and trust. If you’re not hiding, then people will naturally think you have nothing to hide. Makes sense to me. So they’ll start thinking maybe you can be trusted with their money or optin info.

I remember being at a software site. And I really, really wanted this software. And this is the absolute truth: I spent almost 10 minutes finding the order link. It was maddening! But I wanted that software so much I became obsessed with finding the order link.

It was on the second page in the middle of the page. I was floored. I actually wondered if it was some very unwise joke or the guy was just totally bereft of any marketing clue.

I bought the software. Great software. Dumbest site navigation I ever witnessed.

Moral of the story? Don’t be like that, please.

Related to that has to do with giving your eager buyers as many ways to part with their hard-earned cash as possible. Ordering options. You’ve used them before. Right? An 800 number, order form, credit cards, paypal, how about… snail mail.

Options are cool. Be cool and you’ll get more orders.

How about leveraging your customers? Have strategically placed comments from your legions of happy and satisfied buyers. Social pudding with heavy doses of proof in it! That’s a winning recipe, for sure.

There it is, pals. Those are but a smattering from my personal bag of tricks. But they’re really not tricks. Just what works.


A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:

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3.) INTERACTIVE CLASSIFIEDS
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Have old pictures in albums that are turning yellow or
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remember a person who isn't with us anymore.
Make it a tribute to the persons memories.
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4.) BIZ*TECH SAVVY SOLUTIONS
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Mini CDs

Have you ever used a mini CD. You know, they look just like a normal
sized CD, but they are much smaller. They are becoming more and more
popular these days and more companies are starting to use them for their
software programs, etc. They are also used for a lot of the computer
games that are available today.

You might be wondering how you're supposed to use them. How can they work
in your computer's CD ROM drive if they're so small? Well, it's simple
really. You use them just like you would a bigger CD. Each CD comes with
a small hole in the middle, so you just have to place that hole over the
opening on your CD ROM tray.

Some CD trays even have an indentation where mini CDs will go. You just
place it right in that inner circle and push the tray in. It will work
just the same as it would if it were the bigger size. Mini CDs come in
various formats as well. The normal is an 80 mm disc, which can hold
about 21 minutes of music or 180 MB of data. There are also some enhanced
density versions that will hold about 34 minutes of music and 300 MB of
data.



-----

Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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