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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Hello Subscribers,

Great NEWS!  Our EzineTrendz Article Submission Service
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As most of you know, ezine a.dvertising is the most
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If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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The Web 2.0 Evolution & Your Marketing Methods
By Dan Lok

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Almost 10 years ago, futurist author John Naisbitt wrote about the social effects of the internet in his book, High-Tech/High-Touch. Here’s an excerpt from a synopsis that described the author’s observations…

“… on the effects of technology in reshaping society, the book brings together a mountain of evidence implicating technology in relentlessly accelerating our lives and stirring profound yearnings for a more emotionally satisfying existence.”

It’s simple… the more hi-tech we are, the more we crave for human interaction.

And we’ve responded to an ever-increasing sense of isolation with the help of the web and multimedia technology. There are web-based video sites like YouTube. Social networking sites such as Digg, Flickr, Wikis, MySpace and Facebook, etc. And perpetual ways to keep in contact with IM, video messaging, and texting via cell phones.

The web has grown up. And the term, Web 2.0, reflects it in important ways. For online businesses, it means giving people increased interaction and more control over their content. A curious and new twist on a time-tested marketing term, give people what they want.

Web 2.0 exemplifies the evolution of the internet. But in a way it’s a return to earlier roots by being the information sharing resource it was in the beginning when Al Gore invented it! But with the Web 2.0 twist.

And what does it mean for online businesses? It amplifies the power of the best form of advertising for any business!

Word-of-mouth advertising. Brand building. And getting your business message out to be heard!

The nature of Web 2.0 is viral and contagious. Go to Digg or Del.icio.us and you'll find out what I mean. As a marketer in this environment, it’s crucial for you to understand the importance of viral marketing and managing your various marketing messages. And it’s important to creating maximum buzz around your products.

But you need to develop a smart strategy.

The best way to take advantage of this new technology is to understand what each has to offer in your marketing plan. Then develop a clear understanding of your business goals and most desired outcome. And no. It’s not as simple as ‘making a boatload of cash!’

It’s really no different than having a tool box. Each tool has its own specific purpose and reason for being. For example… if you want to know how customers feel about a particular topic, you can create a blog to get that kind of information. You can do interviews using either video or podcast and make them available.

Audio is very powerful and diverse. You can increase website conversions, regardless of your most desired response, simply by putting an audio button with a short message on it.

The only limits to what can be done are what you can imagine…

Approach the Web 2.0 evolution with the same strategies used with the more traditional ways of marketing. An integrated approach will serve you well. And the same marketing principles apply. We’re just driving a new vehicle!

Succeeding at online marketing means paying attention and evolving. Businesses that refuse to learn and grow will soon disappear.

A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - How to Make a Fossil
What's for Dinner? - Chicken Quesadillas
Just for You - Bubble Bags
Site of the Week - Fast Food Facts

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Email Cleaner

We've all run into this problem. You receive a forwarded e-mail
(one that was probably forwarded many times before it ever made
its way to you) and it never fails; there's always tons of those
little carets (>>>) infesting the e-mail.

Now, if you're interested in downloading a free utility to clean
these annoying little arrows up, check out this tip. It's a very
simple program called The Cleaner that will make every e-mail
just like new every time!

Well, copy and paste that badly formatted text into this
utility, click the smiley face, and it will remove all those
carets and attempt to rebuild the paragraphs (it really does an
amazing job).

Again, this is 100% free and seems to work under all versions of
Windows.

It's about a half meg in size, so it will download quickly (dial
up modems should have it in less than 5 minutes). Here's the
download link:

http://www.worldstart.com/cleanset.exe




-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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