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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages that will bring you through
the first of the year.  Please do not sit around waiting for last minute a.dvertising.
Many ezines will be sold out until January.  Now is the time to get
your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of November, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Engineering Smarter Landing Pages
By Dan Lok

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Not all landing pages are created equal. How well they convert rests solely on how well you engineer them. Let’s discuss thought, design, engineering, and how they make a difference.

Smarter landing pages are 'human friendly.' They're based on what is known about people and what people like and don't like. And that knowledge isn't arbitrary. It's based on research, marketing testing...facts.

In a certain sense your landing pages should be unobtrusive. Your potential customer should feel so relaxed and satisfied with the 'overall' that she just naturally wants to know more and clicks through to your vendor's site.

What elements comprise a smart landing page?

Numerous factors influence what people find appealing. Similarly, there are many ways to subtly influence desired responses in people. Colors, for example. It's known that people tend to respond to different colors in certain ways.

Dark blue tends to evoke feelings of trust. Brighter shades of red are associated with aggression and energy. Shades of gray and darker shades of red are associated more with a sense of 'establishment,' like an established bank.

Carefully consider your target market and who you're sending to your landing pages.

Your copy needs to reflect the appropriate information people need to make a positive decision in your favor. And your copy needs to be in the appropriate amount based on your target market.

Some examples…

Sidebar: The 'need of your reader' refers to what is necessary to make a positive decision. Your landing page should provide enough to satisfy while creating a desire for more, thus producing a click-through.

If you're promoting music, ask yourself what people 'need' and look for when shopping for music, or a music-related service. People looking for mp3's to download, or a download service, need much less copy than people searching for SEO software.

Mp3 downloader’s want a good selection of music. They want to know the benefits a particular service offers. Can the service be trusted? How can you let them know if a service can be trusted? Simple. Show them awards and reviews from media like newspapers or magazines. Of course shoppers are always price-conscious. So you could offer them a comparison of different providers.

All that information can be conveyed with a short amount of copy. They don't need to wade through 400 words of copy to make a decision. If you try to force that on them you risk exceeding the bounds of their patience.

SEO software shoppers, for example, are different and need more information.

In this case, more copy is beneficial if it provides detailed information about the software. Tech specs, comparisons with other popular s/w programs, customer support issues and availability, upgrades, etc. There's a great deal more information that, when properly expressed in terms of benefits, will help push your searcher toward a vendor's page or your own site.

On the other hand, you have to find a good balance between presentations.

You want to avoid having all the information from your destination page on your landing page. Putting too much info on your landing page results in significant duplication and will annoy your reader. There'll be a feeling of wasted time. Not good!

So you need to have the right amount of quality information, in terms of benefits, that will 'compel' your reader to desire more and click through.

Landing page layout certainly influences your conversions.

You want clean, simple, smooth, easy to understand pages that minimize effort. I've found having deep links to relevant destination pages dramatically increase conversions through my landing pages. But make your deep links well-thought out. Get inside the mind of your market.

Another copy technique that's very useful is the appropriate use of bullet points.

These devices are great on landing pages. Bullet points are little benefit headlines. Maximum useful information that's easily digested by the reader. They make for very quick understanding, quick scanning, and minimize decision-making time. Your readers will respond better if your bullets talk in terms of benefits, and not features.

Finally, every marketing effort needs to be tested to maximize conversions and ROI. However if something isn't broken, then by all means don't try to fix it. And only you'll know when you reach that point.


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4.) BIZ*TECH SAVVY SOLUTIONS
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Clogged Print Heads

Clogged print heads are a common problem with inkjet printers. A
printer head can sometimes get clogged if there is a long period
of time between printing sessions. If you don't use your printer
all that often, yours may be clogged even more. What happens is
that the tiny holes that make up an inkjet's printer head become
backed up with dried out ink.

Several newer printers come with a built in cleaning system. You
can just run some test prints through your printer and the job
is done. Your printer may have come with a cleaning program that
you can use to go through the steps of cleaning the print heads.
Something like this will usually solve the clog problem, but not
always. It just depends on how bad the clog is.

Another solution could be to just change the ink cartridge. This
only works if your ink cartridge actually includes the print
head. If it does, you can switch that clogged cartridge with a
fresh one and the problem will be solved. But, if you do this
every time you have a clog, it could turn into a lot of money
spent on ink cartridges, especially if you don't use your
printer that often. Also, if the print head isn't contained in
the cartridge, they can only be replaced by a technician and
they often cost as much as a new printer.

You can also try the "printing a test print over and over again"
method. If you print so many tests, it may eventually unclog the
dried ink and improve your print heads. But, keep in mind, this
trial and error process can take up to 15 or 20 prints and it
will also waste a lot of your ink.

So, if I haven't yet fixed your problem yet, let's try something
else. Often times, just soaking the print heads in distilled
water with a little bit of rubbing alcohol or ammonia can do the
trick. (You could also use a special cartridge flush solution,
but that's going to cost you more money). Go ahead and remove
the print heads from your printer and just soak them in any of
the above liquids. Depending on the blockage, soak them for 10
minutes up to an overnight time period. This method works well
by breaking up the bits of dried ink and it should eventually
create a clear ink passage again.

Hopefully one of these methods will help clear up your inkjet
print head clog.



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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