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1.) A WORD FROM THE "EDITOR"
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2.) HEADLINE ARTICLE
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"Two Things You MUST Have To Make A Living As An Internet Marketer"

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It was once said that the American Dream was to own your own home.  I
think that needs an update.  The American Dream now is "to own your
own home, and work from it."  More and more people are looking to the
internet to create their income.  People don't want to work for someone
else, nor do they want to go to someone else's office.  They want to create
their own business, operate it when they want to (which means not
between the hours of 9 and 5) and spend the balance of their time
enjoying life.

This is a great goal.  And in my current profession, I see it happen every
day.  I also see it fail every day.  Why?  Why are some people able to work
this way, and others try and fail? 

It has nothing to do with luck.  It has nothing to do with "being an early
member of an MLM."  It has nothing to do with any external factor. 

Marketing products on the internet is a business.  It is NOT a get rich
quick scheme, although there are many dishonest people who try to
market products that way.  So if someone is going to run their own
business, they have to apply basic business concepts, such as planning,
research, marketing and sales, finance, distribution, and public relations.

This problem seems obvious to some of you.  All of these aspects must be
considered, and they must be thought out and planned in order to launch
a successful online business.

Many of the people who launch these businesses have professional
experience behind them.  Many have worked or are still working for a
business, and are applying the concepts learned there to their online
business.  While that will work in some circumstances, it should be noted
that marketing products on the internet is not like marketing products at
your local mall or flea market.  Why?  Because unlike those other
businesses, the customer can't "look you in the eye" and know that they
are getting a great product at a great price.  In fact, most people worry
that the internet has more scams than good deals.  So there are many
marketing steps that should be taken by marketers to achieve customer
confidence.  Writing articles (just like this one!) is a good start.  But there
is much, much more.

So what are the two things that you absolutely, positively need to be
successful?  Here they are.

First, to really understand this new business, a MENTOR should be
consulted.  Mentoring is the most important asset a new internet marketer
should obtain.  Why?  Simply put, you need someone to show you the
ropes.  Sure, there are plenty of "education" resources out there that will
teach aspects of the game, such as pay per click advertising.  And you can
learn a few tricks from these resources, but you also need someone to
guide you through it once or twice, to make sure you don't make key
mistakes that will cost you a fortune. 

Here's a great example.  One of my students was working on a cookbook. 
He and I began to do keyword research.  We discovered that the keyword
phrase "Health Eating" cost about $4.00 on Adwords.  Pretty expensive. 
But then, the keyword phrase "Eating Healthy" only cost 5 cents!  So this
student was able to save a fortune on keywords because he had someone
guide him through the steps to keep him from spending a fortune.

The purpose of mentoring is to help you navigate situations like the one
above.  Good mentors also enable you to fully understand all of the
business processes so that you can repeat them, over and over again.  And
in the world of internet marketing, you need to repeat them.  For nearly
everyone, replacing the salary of a day job requires multiple products.  A
mentor will guide you through the process for your first product.  You
should then be able to repeat those steps for any other product that you
want to market. 

Sure, you can learn a lot from ebooks.  But you also need someone to help
you after you've done that study.  Consider this - do you think you could
learn to drive a car by just reading an ebook?  No, you also need to get
behind the wheel with someone who's done it before to help you.  That's
what mentoring does.

The second thing you must have is a SELLABLE PRODUCT.  I know, that
seems obvious.  But many new marketers dive into this business and pick
up a resell rights product or become an affiliate for a product without
looking to see if those products already are being marketed on the
internet.  That is probably the second biggest mistake I see every day. 

I had one student who found an ebook that he was really excited about
marketing.  But after he did a little inspection on the internet, he found
that there were literally hundreds of websites that were offering the same
product.  The final blow was when he saw someone who was marketing
the product on eBay for $1,97! 

We have found that there are great resources for finding products that
have not been on the internet yet, and we often give those to our students
so that they can be successful.

In summary then, the two most important resources for anyone wanting
change their lifestyle from working 9 to 5 to working at home are
MENTORING, and SELLABLE products.  Before you start, find someone
who can help you provide both.  It will save you a lot of time and money,
and will help you actually achieve your goals!

Lastly, and most importantly, don't give up on this dream.  Many people
are doing it.  You can too.  Believe in yourself, find people who believe in
you and are willing to help you, and don't let anything stop you.  You can
do it!!!


_________________________________________________________
Dan Jablons is the Chief Operating Officer of Standard Internet Marketing, distributors of Traffic Hurricane. 
He has consulted with businesses for more than 25 years.  For more info, go to http://www.standardinternetmarketing.com/sites

 

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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week -  Pinecone Bird Feeder
What's for Dinner? - 4 Cheese Rigatoni Bake
Just for You - Kid's Room Clean-Up Tips
Site of the Week - Give Purple a Chance

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Updated Web Pages

Do you visit the same Web sites often? Or maybe there's a site
that you visited a long time ago and you'd like to go back to
it. Either way, you're going to want to see the most updated
version of that site, right?

To ensure you always get the most recently updated site, you
just have to change a quick setting in your Web browser of
choice. If you use Internet Explorer, open it up and go to
Tools, Internet Options. Once in there, look for the Temporary
Internet Files section and click on the Settings button. A new
box will appear and at the top, there is a section that says
"Check for newer versions of stored pages:." This is where you
can choose which way you would like to go. In this case, the
most practical would be "Every visit to the page." With this
option checked, IE will check for the newest version of the site
every time you visit.

You can also do it every time you start Internet Explorer,
automatically or you can choose to not do it at all. Choose
which one you prefer and click OK twice.


-----

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Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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