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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the beginning of the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages that will bring you through
the first of the year.  Please do not sit around waiting for last minute a.dvertising.
Many ezines will be sold out until January.  Now is the time to get
your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of Novemer, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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5 Website Content & Design Mistakes That Kill Conversions
By Dan Lok

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It’s sad but true. Most of us humans shoot ourselves in the foot in countless ways. And the same applies to very basic, avoidable website mistakes that only encourage visitors to exit stage right. You have more than enough issues and obstacles getting visitors to your all-important piece of web real estate.

Today I’ll show you 5 conversion landmines that you can do something about right away if they apply to your websites. The fixes are easy and will help you get the most out of your business.

Fatal Mistake #1: Small font sizes, low contrast between your text and the background, and fixed font sizes will drive a hefty percentage of your visitors to your competitors. Not good. Keep one thing in mind about your visitors. And you do have to engage in some thinking about your market which I hope you have already done before building your site.

There are people of all ages and with varying degrees of good health on the web. You know that. Older folks have more difficulty with smaller fonts and low contrast between text and background. But younger people are much more impatient and will quickly tire of straining to read a lot of small text. And research has definitely shown that everyone scans web text. It’s much harder to scan small text.

The best contrast combination is black text on white background. But if you must use colored background, make the colors compatible with each other and avoid giving people a headache with bright colors. No one likes headaches.

Respect the user’s preference to change the text size if they want! And if you’re using CSS style sheets, then avoid disabling the user’s ability to resize text. Show your users some respect and it’ll be another feather in your cap.


Fatal Mistake #2:  Avoid using unfamiliar link formats. Or, use unfamiliar link formats at your own peril. The guidelines are very basic. For text links, make text that can be clicked-on totally obvious. Most people have come to expect text links to be blue. And underline the text links. Avoid underlining non-link text.

If your site has many links, consider using code to distinguish between visited and unvisited links. It’s just a courtesy to your visitors and they’ll appreciate it.
Your visitors will appreciate helpful link information such as what they can expect to find on the other end of the link. Having important information in text links will also make it easier to scan and be helpful for SEO purposes.

Fatal Mistake #3: If you write your own content, and you aren’t a copywriter,  you’ll need to pay attention in this area. Appropriately written web content is short, easy to scan, to the point, written in common language for the most part…depends on your market, and written to some level just below a high school education. Perhaps hard to believe but it’s true.

Content that cannot be scanned is nothing but painful to your visitors. If your font size is small, as well…it’s the kiss of death. There are a few techniques you can use to make scanning easier.

Use short paragraphs of 3 to 4 sentences. Keep your sentences relatively short and direct. Subheads and bullet lists help to keep things interesting. Use a simple writing style. It isn’t formal writing for school. And avoid using terms that most people may not know.

Fatal Mistake #4: Avoid opening links in a new browser window. There are some exceptions you may want to consider. A link to a PDF file would be best to open in a new browser window. Beyond that, keep your visitors on your site.

Opening a new window can be irritating because it increases the number of click motions required to deal with all the windows. The new window has a disabled back button…as you know. More clicks. More aggravation. See ya!
 
Fatal Mistake #5: How can they be unfriendly? Simple. Have you ever added a page to your Favorites, then later you tried to find it? You were thinking about the site URL, or topic maybe. But low and behold…you found it under “T” for “The…”. Or the page title was not quite on the topic mark for the main theme.

Also, appropriate and smart page titles will help your site with the search engines. If you rely on organic positioning in search, then you’ll want your most important and relevant keywords and phrases in your page titles.

These 5 website conversion tips are but a few in the larger scheme of things. But they’re a great place to start and easy to implement. So go check your own site and see how you’re doing.


A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:

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4.) BIZ*TECH SAVVY SOLUTIONS
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Sidestep S*pam

As much as you might try to filter all the sp*am into your trash
bin, the sp*amsters figure a new way to deliver their message to
you.  Why do they send this junk?  Honestly I don't know. If I
don't visit a porn site the first 100 times they send out their
teaser, do they really think another 100 will get me there - but
I stray.

Most of the sp*am has a very general (most of the time stupid)
subject line, but they change it all the time so filtering isn't
effective.

But - let's reverse our thinking.  Suppose you accept only email
that contains certain "keywords".  For example - a fishpond
supply company I know of, does all their business online.  Every
email they receive gets an automatic reply stating that if a
word for a fish related product, that they sell, is not in the
subject line, the email will be automatically deleted. Wow -
what a good idea!

They don't try to fight the sp*amsters. All their "stuff" gets
automatically deleted because it doesn't have a fishpond related
word in the title. They then filter all the fishpond related
emails into an "Action" folder.  They can then deal with their
business without having to wade through all the other junk.




-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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