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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Hello Subscribers,

Great NEWS!  Our EzineTrendz Article Submission Service
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visit http://www.ezinetrendz.com 

As most of you know, ezine a.dvertising is the most
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marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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5 Powerful Copywriting Tips & Why You Should Use Them
By Dan Lok

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One great thing about copywriting is it’s a never-ending discovery. There’s literally no end to your copywriting education. That sentiment has been echoed by all the great copywriters through the years. And quite often an experienced writer will re-discover things learned before.

Exposure, practicing, writing and learning are the only ways you’ll make the science of copywriting second nature.

And when that happens…it becomes distilled within your personality and writing style to be expressed as copywriting art. For copywriting truly is a science and an art form.

Today you’re getting 5 must-do tips that’ll help transform your copy into power copy. Absorb them and use them. They work!

If you do your own web copy, then go back and check it against what you’re about to learn. If you’ve been writing for a while, a refresher never hurt anyone. And maybe you’ll think of something new about your self and your writing.


Power Tip #1: There are a number of valuable tests to do on your own copy during the review and edit process. Here’s just one…as you read your copy ask your self, “So what?”

Have you ever read a sales letter, email, or any written advertising and thought those two words about what you read? I’m betting you have.

Well, guess what, so does everyone else. That’s why it’s so important to do this. If you cannot give a compelling and great answer to that question about your copy, then you know what to do. Edit it, revise it, or get rid of it.

Doing that one exercise for your entire piece will only make it stronger, more compelling, and more persuasive.

Power Tip #2: Maybe you don’t know that all buying decisions are based on one or more emotions at the “root” level. It’s true. Everyone ultimately buys for emotional reasons and then makes every attempt to justify it with logic. It’s simple…

Everyone wants to be right. No one likes being wrong, or being perceived as being wrong.

If you want to accomplish this feat you must appeal to emotions. Fear, greed, anger, flattery, exclusiveness, salvation, lust, desire for love. Skillfully touching one or more of those emotions will make your copy compelling and persuasive.

But how do you know which one is best to use? The answer lies in your product and market. We’ll get to how and why your market is so critical in a few minutes.

Power Tip #3:  I’ve seen some disagreement with this next point. But I’ll tell you why I feel leading with your strongest point is the way to go.

The most immediate obstacle to getting your copy read is to seize and capture the reader’s attention. And then keep it. Leading with your strongest point gives you a better chance of grabbing your reader and holding on.

You hit ‘em over the proverbial head. Make them sit-up and take notice. Then you use your copywriting skill to build on that. Establish momentum and keep it going. Then…?

Move into your second strongest point. Make it compelling and gently pull your reader along. Don’t try to force it because force builds resistance. That’s not what you want.

Power Tip #4:  Knowing your audience…your target market…means understanding as much about them as humanly possible. You need to know them because you need to know what motivates them to “want” to buy. If you don’t know what motivates them, how can you effectively talk to them? More importantly…

How can you get inside their head and ‘carry the conversation’?

Because the most powerful copy effortlessly makes the reader feel the words being read are “their own.” And when you do this in combination with Tip 2, then your copy takes on a life of its own.

Power Tip #5:  How do you talk everyday? How do most people talk everyday? That’s exactly how you want to write your copy…in normal, conversational, every day words. Of course there are exceptions and that boils down to your product and target market. Some markets are a bit more sophisticated and you need to adjust your copy. But for the most part…just talk regular.

This goes hand-in-hand with knowing your target market and carrying the conversation in your reader’s head. This is so vitally important but I still see countless websites that violate this very basic copy rule. But now you know.


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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - The Wiggles Crunchy Munchy Honey Cakes
What's for Dinner? - Beef & Parmesan Pasta
Just for You - Environmentally Safe (and kid safe) products to clean your home
Site of the Week - Animaland

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Undo That, Please

Ever make a mistake when you're typing, or when you're working
in any program for that matter? Would you like to be able to go
back and redo it? If you would, all you have to do is hit Edit,
Undo.

Or, a quicker way click on Ctrl + Z on your keyboard. Clicking
Ctrl and Z at the same time will undo any changes you've made
(good or bad). Maybe you've done something and it's not
necessarily a mistake, but you would like to redo it. Well, just
use Ctrl + Z and it will be taken away!

This undo shortcut works in pretty much any standard program
that you may use.


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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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E-ZINE A*D*VERTISING DETAILS

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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