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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Hello Subscribers,

Great NEWS!  Our EzineTrendz Article Submission Service
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2.) HEADLINE ARTICLE
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Designing The Right Product For Your Marketplace
By Jeff Williams, Business Startup Trainer and Coach
http://www.bizstarters.com 

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>From the end of World War II until the late 1970's most Americans spent the majority of their money on basic goods and services with little left for luxury type items. Giant factories turned out millions of products whose style, color and size were often determined by what made the machines work most efficiently. There wasn't much concern about what the customer really wanted.

Japanese auto producers forced reverberating changes in the way consumers went about considering their purchases. Suddenly in the mid-1970's a flood of cars hit America with features never before available at popular prices. Toyota and Honda revolutionized the concept of "user friendly" products - incorporating a high standard of quality with easy to use features, 
all at affordable prices.

> Today's Customer Is Smart...And Demanding

Suddenly, consumers realized that someone did take their interests into consideration when designing products. In fact, a critical element in Japanese auto production since the late 1960's has been extensive consumer research and surveying, particularly in the area of durability and reliability needs.

The customer of the 21st Century has learned from buying user friendly products such as Sony televisions, Panasonic stereos, Apple computers and Honda autos that they can be demanding and that manufacturers will respond. This has produced a new brand of customer that is educated, very aware of prices and very demanding.

She wants quality, variety, durability, excellent service and a very good price all at the same time. She has a mind of her own and will talk about her interests and needs if you ask.

The process of asking customers what they want before you design your product or service is called being "market driven" because you are guided in your product development decisions by the customer's wishes.

Today the most successful new businesses are those that ask enough questions and listen carefully to the answers.

> Understand Basic People Needs

It is sometimes frustrating trying to get honest information out of people, because they can't always express why they buy the way they do. You can bet safely, however, that their need is one of several basic motivations of all people, such as:

· Convenience 
· Comfort
· Friendship 
· Security
· Status 
· Health and Well-Being
· Savings
· Love
· Style
· Profit

When you are trying to figure out your desired customer, put yourself in their shoes and think about what needs would motivate you to buy your product or service. There are usually two or three primary needs your product or service can satisfy and several lesser needs. When starting your product/service design, it is critical that you use your market research to focus on the primary needs and wants of your prospective customers.

> The Product Description Worksheet

As we discussed earlier, the successful new business owner first surveys potential customers to identify their wants, needs and dissatisfactions. Questions about bow often they buy, how far they would travel to buy, how much they might spend for your type of product or service are also asked.

You then separate the facts gained into groups, such as: pricing, packaging, location, assortment, etc. to organize the information in preparation for beginning a custom design of your product or service. You will make assumptions about the potential customers behavior and come to some conclusions about how you can present yourself as someone who will respond to their needs and wants.

To help you put together your product design strategy, you can use the fill-in worksheet below. 

* Instructions: 

1. Learn in detail 5-6 wants/needs of your target customer.
2. Add information from library research, trade associations, etc. about customer demographics, location, buying behavior, etc..
3. Take the profile you are creating and decide what specific product/service features this leads to. Express each feature as a user benefit - you must satisfy the age-old demand of potential buyers: "What's In It For Me?"

Product/Service Description Worksheet

Customer Want/Need Product Feature User Benefit
1. 
2. 
3. 
4. 
5. 


Jeff Williams worked for big business for years, until he decided to take his career in his own hands by establishing his practice as a small business trainer and coach. Since 1988, he has guided more than 3,000 people to successfully go from employee to boss. For those seriously considering self-employment, he is pleased to offer his free, monthly telegroup: "Are You Ready To Leave Your Job?". Register at: http://www.bizstarters.com/ready2leave.cfm  
Jeff may be reached at 847-593-5305 or by e-mail at: jeff@bizstarters.com

 

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Big Dippers
What's for Dinner? - Macaroni Grill Sesame Shrimp
Just for You - A Dozen Cheap Thrills: Family Entertainment on a Budget
Site of the Week - CIA World Factbook

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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 Keyboard Speed

If you go to Start, Control Panel and click on the Printers and Other
Hardware, then Keyboard (for XP), you can adjust your keyboard speed.  If
you have an older version of Windows, go to Start, Control Panel and look
for the Hardware icon or even just one that says Keyboard.

Once you click on that, the Keyboard Properties message box will come up
on your screen. Under the Character Repeat section, you can choose how
long, or short, you would like before a character (a letter, etc.)
repeats itself when you're holding down a key. Maybe sometimes you're
typing along and a double letter somehow shows up. It may have, because
you held onto that one key just a little too long. Well, if that seems to
happen to you a lot, you can change the repeat delay to a longer amount
of time, so you will have more time to move onto the next letter or word.
Just use the arrow slider to move in either direction.

Next, you can check on the repeat rate of your keyboard. If you sometimes
hold down a key for soooooooooooooooooooo long, it may take forever for
that one letter to repeat itself. You can fix that by moving the arrow
slider to the Fast side. Or, if you like it slower, you can move the
slide to the Slow side. Once you have it where you would like it, you can
test the rate to see how fast, or slow, it will go.

The last thing you can do is play with the cursor blink rate. Depending
on how fast you would like your cursor to blink at you when it's standing
still, you can have it blink at a fast rate, a medium rate or even no
rate at all.
When you've made all your changes, just hit OK and they will take effect.


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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