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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, October is the beginning of the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages that will bring you through
the first of the year.  Please do not sit around waiting for last minute a.dvertising.
Many ezines will be sold out until January.  Now is the time to get
your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of October, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Classified Ads - What Works & What Doesn’t
By Diana Barnum

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Do classified ads really work? Should you include an email
address or fax number in them? How about a call to action?

Questions like these are often brought to the attention of
OhioHelp.net, an Ohio-based company specializing in helping
businesses worldwide with their marketing, public relations and
freelance writing services. Here are some top tips they offer
based on their own client projects.

TOP TIPS FROM OHIOHELP.NET

I. CLASSIFIED AD PLACEMENT

Study the ads in publications where you would like to place yours
to see what works. And STUDY them like you'll have an exam over
them. If you didn't see the ad before, skip it. Only focus on
those who repeatedly placed the same ads - -these people are
selling off of them: bottom line.

While you’re at it, call some of those companies who are not your
direct competitors and ask how their ads pull (and log their
replies for reference). Exchange contact information and follow
up so that you can possibly team up with them later in a joint
venture and send clients back and forth.

Results show that small ads placed in inexpensive publications
generally bring in phone calls and clicks to websites, but no
email replies. And on the average, these callers reported having
limited or no Internet access along with limited or no computer /
email capabilities in their homes. If they had access at work, it
was limited and did not offer personal / private email. Toll-free
numbers brought in more responses than local numbers with area
codes. And fax numbers brought in nothing at all.

II. CLASSIFIED AD GIFTS

Sales increased with the inclusion of Gift and Reward items in a
call-to-action ad.  Popular items were:

A. A No-Cost Information Kit that included a variety of tip
sheets, electronic books and software sent via downloadable
links in printed sales letters and included on disks or CDs.  All
items were mailed Flat Rate via Priority Mail.

B. A Book / workbook set sent the same way or mailed Media Rate
in a manila envelope. Sets were for a trial period before
purchasing. And No-Cost Information Kits above were included in
the package.

C. A special “Freebie” item of their choice from our bookstore
was mailed or emailed with mention of the ad.



III. CLASSIFIED AD COPYWRITING

To increase customer contact, communication and overall sales,
include specific pricing in the ad; for example, say, “rates from
$39.” Also list an email address with a domain name and specific
person to contact. In other words, instead of emailing
info@aol.com, email diana@ohiohelp.net using a first name for
familiarity. (Note that some classifieds charge a 3-word count
for URLs but only a 1-word count for email addresses.) And use an
action verb in your call-to-action, “Mention Ad for…”


IV. CLASSIFIED TIPS

Remember:

• Keep up. Keep educating yourself and your helpers. For example,
inexpensive company subscriptions to a monthly ebook club
http://presssuccess.com/wholesale and the jvAlert Perpetual
Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805  help
to catch up with the latest scoop -- what works and what doesn’t
work from top-level marketers & industry leaders.

• Prepackage info into autoresponders
http://presssuccess.com/AutoPilot with a 30-day no-cost trial period.
Then the info can be sent upon request immediately to prospective
clients. Treat information requests like proposals & include past
work you’ve done in the field, samples, references, additional
resources, your credentials, etc.

So sharpen your pencil or grab your keyboard and tune up your
classified campaigns. Testing and improving your ads can
definitely increase sales.



By Diana Barnum, CEO of http://ohiohelp.net . For more help
with marketing, public relations and writing, email diana@ohiohelp.net
or call: (614)529-9459. Help yourself to no-cost ebooks and other goodies
at: http://movingaheadcommunications.com/freebies.html
 

 

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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Restore Defaults

Have you ever made some changes to a program and really screwed
it up? Well, all is not lost. 

If you want to restore your computer back to the way it used to
be, look for a Restore Defaults button in the program you are
working with. It may also be under a control panel in the
program or in a settings screen. You may have to look around for
it, but there should be one in every program you changed.

For example, Internet Explorer has one. If you mixed some stuff
up in IE, go to Tools, Internet Options and choose the Advanced
tab. At the bottom of that box is a Restore Defaults button.
Click on that and everything will be put back to the way it was
before you made any changes.

It's a helpful little button in case you ever get in a jam.


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
Get Sponsor a*ds as low as $15
Get Classified a*ds as low as $5
L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

You can get even L-O-W-E-R Prices when you
order one of our  VARIETY A*D Packages:
http://www.online-exchange.com/anniversaryadspecials.htm

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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