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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of August, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Easy Article Writing Technique: 
How To Keep Your Copy Tight, to the Point & Focused On Your #1 Resource
By Eric Gruber

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My coaching, consulting and article submission clients always ask me, “Eric, what should we write about?”

 I always tell them I may be your #1 resource to make your articles better and get them published on the top websites, ezines, article directories and article announcement lists. However, I am not your number one resource for article ideas.

Why?

Because I don’t know your industry and I don’t know your audience.

Your number one resource is your customers.  So before you even write one word of your article, you must get to know your customers even better. To do this effectively, you must create a composite sketch that embodies everything your customers think, feel and care about in your industry.

Here’s how I created a composite sketch of our adult class for my karate instructor, Grand Master Ralph Chirico.

How to Get to Know Your Customers Better So You Can Write Better, Faster 

Step 1. List your audience’s hot buttons

After interviewing the adult class, I discovered that our adult students are looking for a fun, exciting way to keep physically fit, relieve stress, and learn vital self defense techniques that will save their life among many other things.

Using these hot buttons my instructor can create articles like:

1. How to keep physically fit for years to come
2. 3 simple martial arts secrets that will help you relieve stress quick
3. How martial arts training will save your life

Step 2. List all of the emotions your audience has in regards to those hot buttons.

For example, before they became students at Chirico’s School of Karate, the students were:

• Tired of the same, old gym routine
• Frustrated that they did not have the confidence to stand up for themselves or their family
• Angry as they had no means of eliminating stresses from work and their daily lives

Once they became students they felt:

• Happy to empower themselves and their families with the keys to success and a healthier lifestyle
• Confident as they regained flexibility, increased stamina, and improved overall health quickly with an exciting new workout and routine every single class
• Engaged in a total-body workout adaptable to any age
• Fulfilled as they improve their concentration, self-discipline and attitude so they can perform better at work and live life to the fullest
• Protected as they have learned techniques that will help them defend themselves and their family from a variety of attacks and real-life street situations.

Step 3: List the top 10 questions your audience asks you on a regular basis

For example, when potential new adult students enter the school they ask my instructor:

1. There are so many martial art schools around, why should I attend your class?
2. What martial arts style will best suit my needs and wants?
3. What will I learn?
4. How will I benefit from martial arts training?
5. Will the martial arts improve my work performance?
6. I am not athletic at all, is the martial arts for me?
7. What are some self defense techniques that I will learn
8. The doctor says I need to do more cardio-aerobic exercises, how will the martial arts fulfill that need?
9. How hard and how much do I have to train to get the most out of martial arts?
10. What do I have to do to reach black belt?

When you're looking for story ideas these 10 questions will always provide brilliant inspiration.

Step 4: Flip through your industry magazines and chop out a picture of someone who looks like one of your customers.

Yes it's unconventional. And, yes it works. Whenever you write articles for your website, blog, newsletter or submission and get stuck on a certain phrase or just don't know how to explain a concept look at the picture. Then, explain the concept in plain terms to that customer and watch your writer's block melt away fast.

Follow thee techniques and I guarantee your copy will be tight, to the point, and focused on your number-one resource: Your customers.


About the Author:

By revealing his top secrets to writing articles that sell fast, Article Marketing Expert Eric Gruber has helped of thousands of experts just like you boost traffic, get more leads and increase sales. Now, you can get Eric’s new e-Book: 82 Unbeatable Ways to Write Articles Fast at: http://www.IWantMoreProspects.com/82Ideas





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4.) BIZ*TECH SAVVY SOLUTIONS
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Insert Key

The insert key has to do with your typing and if you don't know
how to work it, it could be very frustrating. Ever find yourself
typing along and all the sudden, your letters keep getting eaten
up by other letters. You may have had a sentence or two typed
before you even noticed. Well, every once in awhile, we all
suffer from "fatfingerietis" and you accidentally hit the insert
key (it is located to the left of the number pad).

So, if you accidentally hit that key, your text will get
overwritten and you'll just have to start all over. If that
ever, just hit the insert key again and it will change back to
normal and you can begin typing again.

You may want to keep an eye on your text when you're typing from
now on, just to make sure you didn't happen to hit that key. It
will save you some time, a little retyping, and a lot of
agitation!



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
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could be seen by over 20,000 Subscribers as soon as
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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