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September
06, 2007 |
Issn:1528-3992
- Circulation:15,000+ |
Copyright©2007
All Rights Reserved
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"A
primary method for gaining a mind full of peace
is to practice emptying the mind."
- Norman Vincent
Peale, minister and author |
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In This Issue...
1.
A Word from the "Editor"
2. HeadLine Article:
The Fear Factor
3. Interactive Clas^sifieds
4. Parents Time-Out- Dirty Cups
5. Hot Biz*Tip- New Browser Window
OnLine Exchange Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
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-Our Focus: To bring
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1.)
A WORD FROM THE "EDITOR"
___________________
A Warm welcome to all our new
subscribers.
Hello Subscribers,
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If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to
all your friends and co-workers who might be interested!
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2.)
HEADLINE ARTICLE
__________________
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The
Fear Factor
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What are you afraid of?
If you are like most of the people I encounter in my sales training
programs, you likely have some type of fear relating to the sales
process. When I pose this question to people in my workshops, the fear
of rejection is usually the top concern participants express.
For me, it is cold calling. Prospecting via the telephone has never
been a big part of my lead-generation process and it's not something I
do with much consistency. As a result, I experience a fair bit of
anxiety when I think about cold calling. In fact, on most days, I'd
rather take a trip to the dentist than make these types of calls.
What I find intriguing is how debilitating this fear factor can be.
Far too many people in sales don't reach their goals or quotas because
they allow their personal hesitations to influence their behaviour
even when they know it makes good business sense to ignore the fear
and push forward. I know from experience that once I pick up the
telephone and begin making my calls my anxiety quickly dissipates.
Yet, that initial fear and hesitation, often stalls my efforts.
The other interesting insight is that very few people have ever
actually encountered a negative experience relating to their fear. For
example, when I work with specialty retailers, many people don't
suggest accessories or add-on items because they are afraid they will
lose the sale. Yet, it is extremely rare that someone in the group has
actually lost a sale because they suggested an additional item to a
customer.
Another issue that pops up regularly in my programs is asking
questions. Most people who sell a product or service know that
effective question-asking will help them overcome objections and move
the sales process forward. However, many people don't ask good
questions because they feel that their prospect or customer will feel
like they, the salesperson, is prying.
So, what's the solution?
Unfortunately, there is no quick fix, easy answer to this issue. And
that's because everyone is unique and the underlying cause of the fear
or hesitation is different with each person. However, here are few
suggestions for you.
The most effective solution is push your fear or concern aside and
simply do what you need to do. Although this is much easier said than
done, it is important to recognize that engaging in the activity that
causes you the most concern will help you develop your skill and
improve your results. The key is to recognize that it will likely take
several attempts before you begin to master your proficiency. However,
if you discipline yourself to stay at it, your results will improve
and your fear will gradually disappear.
Enlist the support of a coworker or peer. I'm not suggesting that you
get that person to do the task for you! However, by working with a
partner, you can role- play and practice the scenario that causes you
the most grief. When I first started cold-calling, I rehearsed my
opening line and voice mail message with a friend to get his reaction.
My goal was to sound genuine and conversational and to keep my message
short and to the point. After listening, he gave me a few pointers
that improved my message.
Another approach is to think of a positive outcome. I remember my
first sales call many years ago. My prospect showed interest in the
training program I was offering, and not knowing what else to say,
simply asked, "Would you like to book a date for it?" My
heart leapt into my throat as I said those words. I felt my heart rate
increase. And I was sure my prospect would feel like I was being
pushy. Imagine my surprise when she reviewed her calendar and enquired
about a specific date. Even though I was nervous and scared about
asking for her business, it was a natural extension of our
conversation and she was not offended by my question. I know from this
experience that asking for the sale often yields results.
The fear factor also affects our customers.
Most buyers experience some form of fear or hesitation when making a
final buying decision or considering a new product or vendor. These
concerns may prevent them from making a decision and may stall the
sales process. That's why it is important to uncover their concerns
during the sales conversation. I know some sales people avoid this
question because they don't want anything negative to come up during
the sale process. However, it is much better finding out what may
prevent your customer from moving forward early in the sales process
rather than discovering it after you have spend a lot of time with
that person.
As Susan Jeffers said, "Feel the fear and do it anyway."
© 2007 Kelley Robertson, All
rights reserved.
Kelley Robertson, author of The Secrets of Power Selling, helps sales
professionals improve their results. Receive a FREE copy of "100
Ways to Increase Your Sales" by subscribing to his free
newsletter available at his website, www.kelleyrob
ertson.com. He conducts workshops and speaks regularly at sales
meetings and conferences. For information on his programs contact him
at 905-633- 7750 or Kell
ey@RobertsonTrainingGroup.com.
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Contents]
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3.)
INTERACTIVE CLASSIFIEDS
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24 Year Old High School "Drop Out"
Discovers 'Hidden' Loophole
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Candle
season is in full swing and can give you a debt-free
Christmas this year. We make it easy!
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Contents]
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4.)
PARENTS TIME-OUT
______________________
Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online
business or working outside of the home takes much time and effort
away from your family.
This weekly feature is committed to helping parents take back that
quality time and devote it more fully to spending it with their
children.
Check out this week's features:
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Time
Out
for
the
Week
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Dirt
Cups
What's
for
Dinner?
-
Spicy
Sonoran
Meatloaf
Just
for
You
-
Loofa
Slices
Site
of
the
Week
-
Mazepuzzle.com
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Follow the link below to see what it is all about! You owe it to
yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal
is to keep it short and simple each week, allowing you to maximize
your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.)
HOT BIZ*TIP
_____________________
New Browser Window
If you're like me, you might find yourself using a specific web
page often during the course of the day. For example, when I
create this Newsletter I have to format my articles to a maximum
line length, with one line per paragraph for the copy that is
archived on the web. But when I send it out via email, I want it
formatted at 65 characters per line.
I have a web page that I use for formatting at our web site at:
http://adv-marketing.com/business/formatter.htm
- now it would
be a pain to have to call it up each time I want to use it. So
what I do is to keep it up all the time, and open a new browser
window for everything else. You can have multiple browser
windows open at the same time.
To open a new browser window, Internet Explorer, Firefox, and
Netscape just type Ctrl+N. Simple as that.
-----
Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE
ADVERTISING & RESOURCES
__________________________________
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ONLINE
EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
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the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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