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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of July, I noticed that 
we have Top Sponor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Discovering REAL Traffic

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What if you didn't have to work at getting traffic to your website? What
if other people built your traffic for you? Don't think it's possible?...

To tell you the truth, it's simple to accomplish.

It may be counterintuitive.

But, this isn't nearly as hard as it is to game the search engines today.

It all relates to one key element of ANY business: no matter what you are
selling, you must pay attention to:

THE VALUE YOU PROVIDE

In any market, offline or online, the best products get discovered. People
perceive value & they recommend products or websites to their friends. And
the quality stuff 'goes viral'. You couldn't stop the word of mouth even
if you wanted to.

Let's take a look at the automobile market to show you an almost perfect
example of this phenomenon.

Japanese competitors first began importing cars to the United Stats in the
70s. Honda was one of the companies who worked relentlessly to make a
better car. And not just a slightly better car. A much better car. A car
that would have such a great reputation, that people would love to tell
others about it.

 Honda didn't invest that much in marketing. Their cars eventually were
just plain better!

So what's the reason for Honda selling so many Accords every year? It's
simple. Their reputation for QUALITY speaks for itself. There is a great
value proposition for the average consumer.

Imagine:

You can pay more than $25,000 for a car that won't last more than 60,000
miles. Or instead, you can buy a new Accord that's going to last twice as
long with no hassles in between.  Now, here comes the word of mouth
effect:

You actually TELL other people how great your shiny new Accord is.

You describe the car's benefits, the quality. The handling, the great
value exchange.

In turn this makes YOU appear more valuable to your friends.

This works the same online as it does in the real world. People recommend
your website by linking to it and visitors come to your site from those
links.

You won't be able to stop people from linking to your site and visiting it
IF it really is excellent.

If you come out with a truly great site, it WILL get discovered and passed
on. This happens every single month & will continue to happen far into the
future. The best sites can grow to over 1MM users a day in no time flat.
IF they truly are novel, valuable, and solve a problem better than the
competition.

So what should you do...

Get your site so tuned up that your competition has no choice but to
either surrender or partner with you. If your focus is on mortgages, make
it the absolute best site online about mortgages. Make it a tribute to
your visitors. They'll take care of the rest.

Make it a site where people love to comeback to & feel good about passing
on. Stuff it FULL of amazing content about mortgage brokers, refinancing,
and projected payments.

Put a directory section on there, but only approve the best links online
about mortgages. Add the best links yourself. Same with your article
section: add 75 kick-butt informative articles about "How to Save
$238/month on Your Next Mortgage" & more.

Figure what your market is after and give them so much that they tell
others. FOR F.REE!

This can yield you far more links than emailing for reciprocals. Let the
market decide how good your site is.

Search until the ends of the earth to find the best quality for your traffic.

Can you get to 500,000 uniques a day? Maybe. But make sure it happens as
quickly as possible by creating satisfied visitors who talk about you
everywhere.
----------
HEY! Richard Martin shows you how to get Web Traffic, design your site &
sell stuff online at <a
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take your Online Business to the next level at: <a
href="http://www.websitetuts.com/">http://www.websitetuts.com</a>. If you
enjoyed this article, please place it on your website with the above links
still intact. Thank you!

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4.) BIZ*TECH SAVVY SOLUTIONS
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Save Your Monitor

OK - so you've read that you can't leave an image on your
monitor for any length of time, as it would burn the image
permanently into the screen. Walla - that is why screen savers
were invented to keep a constantly moving image.

Well, with the new LCD monitors (flat screen) that is not really
much of a concern anymore. BUT - Screen Savers are popular so
many folks run them anyway. You may however, just be shortening
the life of your monitor. The longer it is on, the dimmer it
will get. Those beautiful white colors start to look a bit dingy
and it is only a matter of time until it gives up the ghost.

Can you prevent this - you betcha.  Go to Start/Control
Panel/Display and select the "Screen Saver" Tab. Go to the lower
right on the screen and select "Power." The setting "Turn off
monitor" - hit the down arrow and select a time to turn off the
monitor - I use 5 minutes.

After 5 minutes my screen is off - a mouse movement or a tap on
a key brings it back to life. If you leave your computer on for
extended periods - like I do, this will extend the life of your
monitor greatly.

-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
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You can get even L-O-W-E-R Prices when you
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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