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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

ATTENTION:  The OnLine Exchange, EzineTrendz
and MarketingTrendz is getting a New FaceLift!
Keep an eye out for our New Look, New Incentives,
New Programs, and New Specials!!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of May, I noticed that 
we have Top Sponor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for over 7 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Beating Your Competition: How to Easily and Cheaply Win the Hearts & Wallets of Your Competitors Clients

By Mike Kaselnak

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If you are playing tennis, basketball or golf for fun, you probably want someone as good if not a little better than you to make it fun.  If they are way better or way worse than you the game is not nearly as fun. 

However, if you are playing for money, your mindset changes.  If you have a Benjamin riding on the game you probably want to play an opponent that is worse than you.  Or you may be extremely competitive and want to play someone better than you.  Either way you want to win, right?

How do you stack the cards in your favor when playing for money?  You try to find out your competitors weak spot, don’t you?  If your opponent has a crappy backhand where do you hit the ball? 

To his backhand.

How often?

As often as possible.

Why pro teams and successful businesses spend so much time in the screen rooms? 

Admiring how great their opponent plays?  NO WAY!  They are looking for weaknesses to exploit.  To win championships you can’t just be a great athlete. To win in business, you can’t just be a great businessman. History is filled with great athlete’s that never won a championship. History is filled with great businessmen whose businesses failed.

In today’s world, great athletes and great businessmen have become a commodity.  It is extremely rare to find an athlete that can win over their competition just by skill alone.

How do great athletes and businesses assure success? 

They are experts at identifying their opponents’ weaknesses and exploiting them.  Think of all the great pitchers.  If they are pitching against a guy that can’t hit a curve ball but is great on fastballs, what are they going to pitch him?  Do you think he’s going to throw a fastball just to keep things interesting? 

NO WAY!  He’s going to throw a curve ball!

It works the same in business. You must be a great athlete.  You must be good at what you do, but that is not enough. You must capitalize on your competition’s weaknesses otherwise you will lose.

Why?

Because we all sell the same things, and we all claim to have great service. For example, all financial advisors sell the same mutual funds and the same investments. And, it’s very difficult for the public to find out if one advisor really is better than everyone else until it’s too late.  As advisers we have no way to demonstrate to them that we are better

Here Are Two of Your Competitors Hugest Weaknesses That You Should Capitalize on Immediately:

1. Your competitors do not contact their clients enough about NON-financial things
2. Your competitors think having satisfied clients is a good thing

So while your competitor is trying to control the uncontrollable and while your competitor is spending all sorts of money on seminars, newspaper ads, brochures and flyers, you simply need to contact their clients.  Simply let them that you care about them as human beings. It’s very cheap, very easy and very appreciated by your competitors’ clients.

I personally built a practice in two years with over $33 million in new money invested by simply spending 6 hours per week writing handwritten notes to my opponents’ clients. Now you too can whack your opponent’s Achille’s heel over and over and he or she does not even know you are doing it. 

About the Author:

Direct Marketing Expert, Mike Kaselnak has helped hundreds of businesses and professionals just like you beat their competition using quick, easy and cheap client attraction strategies guaranteed to win the hearts and wallets of your competitor’s clients. For a free report on how you can attract and retain new clients with virtually no money, go to http://secure.hoardclients.com/3leadgenerators/

 

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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
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Restore Defaults

Have you made changes to a program or your system that you don't
like? Do you want to go back to the way your computer used to be?

Look for a "restore defaults" button in that particular control
panel or settings screen.

For instance, in Internet Explorer's Advanced Internet Options,
you can put everything back with the click of a button.



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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