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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of March, I noticed that 
we have Top Sponor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for over 7 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Are You A Pelican Marketer?
by Willie Crawford

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Watching the pelicans catch fish near my house
reminded me of how some online marketers
behave. These pelicans fly high over the water
where the unknowing fish don't notice them.
The pelicans spot a big fish and dive at
high speed into the water. A few seconds later
the pelican surfaces and gulps down the fish.

There's only one problem with the way this
particular species of pelican fishes. Their 
method eventually leads to their demise. You
see, as the pelican dives into the water at high
speed, intensely focusing on the target fish, 
he is damaging his eyes. Eventually, these
pelicans go blind, then they starve to death.

There are other water bird that slowly swim
along, and when then spot a fish, they dive for
it and seem to have just as much success as
the pelicans at getting a meal. Their tried and
true method provides them with a nice meal 
too. Swimming along looking for fish rather
than flying above the water has other hazards,
but they don't blind themselves in the process
of getting a meal!

Many online marketers, are "pelican marketers."
They fly high above the market place looking 
for an unaware victim or prospect. Then they
swoop down forcefully and offer them a 
product or service that the marketer really 
doesn't even believe in. He eats that day,
he makes a profit. However, in the process
he often destroys all possibilities of repeat
sales. He burns the bridge to future business,
in effect "putting out his own eyes."

The non-pelican marketer knows that to enjoy
a steady lifetime of fish, he needs to do 2 things:

1) He needs to make sure he offers his customers
and prospects things that will really improve their
lives. He needs to serve the customer rather than
using him.

2) He needs to develop a marketing system, or
plan that isn't centered around one-shot sales. Instead,
he needs to develop a line of products that provide
him with a steady stream of orders from the same
customers. How do you do this? You develop
a stream of products that all solve your target 
market's problems. 

Using pelican marketing - not developing long-term
relationships with your customers, means that you
must constantly search for new customers. For 
long-term business success, it's much more profitable
to focus most of your energy on serving existing 
customers. Then instead of seeking new customer
full-time, you spend a small portion of your time
prospecting. The majority of your customers will
come from repeat business and referrals from your
happy existing customers.

Examine your marketing efforts today. Ask yourself
if you're a pelican marketer. If you are, open your 
eyes to the fact that this will likely lead to your ultimate
demise. This is a fact of life for the pelican marketer.
This is a fact of life for the pelican. The only really
old pelicans I ever see are those that hang around
fishing piers receiving handouts from sympathetic
fishermen.

Willie Crawford is an expert on internet marketing, joint
ventures, buying and selling reprint rights, and building
business through networking. His directory of seminars,
workshops, conferences, and tele-events is at:
http://InternetMarketingSeminarSchedule.Com


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4.) BIZ*TECH SAVVY SOLUTIONS
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Plain Text Please

Have you ever copied some text that was overly-formatted? You
know what I mean. It's in italics, underlined, and written in
some really strange-looking font that's next to impossible to
read. Also, if you attempt to copy something from a web page, it
may come out with no blank lines between paragraphs.

When you paste it into your word processor, chances are that it
retains all those properties. You could go and try to re-format
the text back into something normal, but that can be a pain in
the butt.

A better way is to Copy and Paste the text into Notepad and let
it remove the formatting automatically. You'll have plain text
that can then be pasted into any word processing application.

-----

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Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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