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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

We are at the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Why Is Viral Marketing So Powerful?

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Viral marketing is without doubt one of the most effective
forms of marketing out there, and one of the cheapest as
well. While a number of people will spend huge sums of money
advertising their online business, with no guarantees of
making any return on their investment, the smart marketers
are using the power of viral marketing to drive hordes of
traffic to their sites. So why is viral marketing so
powerful, and how can you utilize it to it's full potential?

Viral marketing is best achieved when you initially create
something of value that will subsequently spread around the
internet like a virus, as people pass it on and effectively
promote it themselves, meaning no further action is required
from yourself.

This makes viral marketing extremely powerful because it is
often very cheap to implement, if done correctly, and the
results can be almost instantaneous. Not only that, but as
word spreads, the overall effects can be long-lasting and
you can often continue to see results in years to come.

As you can see, this is a far quicker and more
cost-effective way to drive targeted visitors to your site
than spending many weeks and months trying to optimize your
site to get high search engine rankings, for example, which
can take several months before you start to see any results.

So how do you successfully create this viral effect?

Well the first method I want to discuss is writing articles.
This is one of my favourite ways of generating traffic to my
various websites. By writing good quality articles and
distributing them to various article directories you can get
significant traffic not only from the article directories
themselves, but also as a result of ezine publishers picking
up your article and running it in their ezine.

Because you can include a resource box with each article,
where you can provide a link to your site, you can generate
significant traffic from people clicking this link to find
out more about you and your website. For greater
distribution you can even approach website owners and ezine
publishers directly to offer them your articles.

Another form of content that you can produce relatively
easily, that can be passed around virally, are free reports
and ebooks. Again by creating good content, placing links to
your site within the content, and offering giveaway rights,
you can effectively see your work being shared all over the
internet as people offer it to their list, offer it as a
bonus to a paid product, upload it to a forum, etc.

To create an even greater viral effect, you can make parts
of the content rebrandable. For example, by placing
affiliate links within your content, and stating that the
recipient of the report can change these affiliate links to
their own, there is a greater incentive for them to pass on
the report to others.

Another way of creating a viral effect with your reports or
ebooks is by not making the product free, but instead
offering master resale rights to the product. This is also
very effective because people can actually profit from
selling as many copies of your work as possible.

The last point I want to make relates to the actual website
that you are trying to drive traffic to. You should try and
make your website as compelling and unique as possible so
people will gladly talk about your site on forums, blogs,
and social networking sites. Don't be afraid to be different
or do things that other websites aren't doing because this
is what will make people talk about your site and share it
with other people.

Let me give you a case in point. One of my niche websites
talks about tips and strategies for winning on betting
exchanges. I was a full-time trader on the exchanges for
four years so I know quite a lot about this area. Anyway,
instead of selling this information in the form of an ebook,
like many marketers are doing, I gave away this information
for free on my site.

This had a dramatic viral effect because although I have
promoted the site to some extent, the vast majority of my
traffic (around 400 visitors per day) comes from other
people talking about my site on forums, discussion boards,
and social networking sites. Therefore this means I have a
constant supply of traffic to my site with no additional
effort needed from myself. I simply cash the cheques from
the strategically placed affiliate links on my site.

So to conclude, if you haven't yet considered viral
marketing as a way of driving traffic to your site, then you
should seriously start considering it. It's one of the most
underused but effective ways of driving traffic to your
site.


James Woolley is a full-time marketer who successfully runs
a number of niche websites. His main site helps people make
money online, and is essentially a complete internet
marketing resource guide:

http://www.jimsmarketing.com





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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Edible Fire
What's for Dinner? - Garlic Chicken Pasta
Just for You - Parents
Site of the Week - Free Books

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
_____________________

Save the Tips

A number of people have indicated that they wish to save our
Tips, or some parts of the Newsletter, but not necessarily the
whole thing. Since the Newsletter is archived in HTML format,
this is a lot easier, as you don't have to contend with
artificially set margins. If you copy from this Newsletter and
paste it someplace else, for example your word processor, it
will naturally flow to the margins you have set. You can
retrieve the Tips at:

http://www.adv-marketing.com/business/tod.htm

To copy just a portion of the Newsletter highlight the area you
want to copy. For example, you may to pass along one of the
jokes.  The easiest way is to place your cursor at the start of
what you want to copy, and while holding down the "shift key",
move your cursor to the end of what you want. This will
highlight that area.

Now either click on "Copy" on your task bar or (my favorite)
hold down the "Ctrl" Key and depress the letter "C" - either
method will copy the data to your clipboard. Now, go to your
word processor and either click on "Paste" or hold down the
"Ctrl" key and depress the letter "V" which will paste the
information you just copied into your word processor.

If you wish to send the information to someone else, you can do
the same thing with your email package. This is a good way to
share information with friends or associates.



                              

-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

 

ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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