2.) HEADLINE ARTICLE
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How NOT to Publish an Ezine!
© Terri Seymour of SeymourProducts.com

I have written several articles on how to publish an
ezine, so this time, I thought it might be interesting
to write an article on how NOT to publish an ezine.

Sometimes it helps to learn things when you can look
at both sides of the process - the right way and the
wrong way. So here goes - what NOT to do when
publishing an ezine.

1. Leave out your name and contact info - who would
want to get in touch with you anyway. Your readers
don't care if there is a real live dependable person
writing the ezine! NOT!!

Your readers definitely want to know there is a real
person there that they can contact if they want or need
to. This helps establish trust.

2. Put as many squiggles and decorations in your
ezine as possible - So your readers get a headache
while trying to read your ezine, deal with it! NOT!!

Squiggles may look cute, but they could make it hard
for many people to read your ezine. Keep the design
neat and clean for easy reading.

3. Load the ezine with ads - I mean after all, isn't
that why you are publishing your ezine. NOT!!

No, you are not publishing an ezine to run tons of
ads, you are publishing an ezine to build that
important relationship of trust and respect with your
readers. This helps build your business and your
reputation.

4. Don't bother sending it out regularly - After all,
most people can't read it every time anyway! NOT!!

How can people trust and believe what you say, when
they can't even depend on you to send out your ezine
consistently!

5. Don't add any original material - Just use all the
same material other publishers use. It works for them,
why not for you! NOT!!

Always have some original material in your ezine. Even
if it is just an editorial or some tips.

6. Why bother with a disclaimer or privacy policy -
Readers know their email is safe with you. They
also figure if it is in your ezine, you recommend it.
NOT!!

Never assume anything. Your readers want to be
assured that their email is not being handed out for
profit or promotion. Also, you want your readers to
know that they should check out all opportunities and
ads. Just because it is in your ezine, does not mean
you are recommending it.

7. Content is content, right - As long as your ezine
is full of "stuff" it is helpful. NOT!!

Try to give your readers down to earth, basic
information that they can actually use and that
will benefit them. Quality content is the key!

8. Don't let your readers get to know you - They
are interested in your ezine not you. NOT!!

Your readers need to get to know you, so they can
trust you and know they can depend on you to
publish a consistent, and quality ezine.

9. Don't bother formatting the ezine correctly - Who
cares how many characters are in each line, it all
reads the same. NOT!!

Definitely format your ezine uniformly and evenly. You
want to produce a clean, sharp, professional ezine.

10. Don't waste time proofreading, everybody makes
mistakes, right - What is a mistake or two, nobody is
perfect! NOT!!

Take the time to make sure all the spelling and grammar
is correct in your ezine before you send it out. After
all, you are a professional, right!!

I hope these tips have given you a good idea on how
NOT to publish an ezine. Producing a quality ezine
that your readers can depend on can be a very big
business booster!!

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Terri Seymour has several years online experience
and has helped many people start their own business.
Visit her site at http://www.seymourproducts.com for
resources, $1 ebooks & software, free tutorials, affiliate
programs, and a free ezine with bonus report:
77 Ways to Get Traffic!
mailto:subscribe@seymourproducts.com

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