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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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What is the best domain name to choose?

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This is an excellent question. Let's say I am starting a
brand new online venture. I have decided on my company name
and it is already confirmed as registered. For example I
have named my company Joe's Trading Inc and I sell cheap
widgets. I now need to get my domain name. So what do I
choose?

Firstly let's begin with the actual company name. My company
is called Joe's Trading Ltd so it makes sense that I should
register joestradingltd.com or joestrading.com or
joestrading.co.uk right?

Nope...this is not the best choice...

When I register a domain name I need to consider a few
important factors. Firstly, what is the purpose of the
domain? Is it's purpose corporate branding or is it to
drive traffic to my website?

Well if my company is 'IBM' or 'MacDonalds', then I guess
that branding is all important but 'Joes Trading Ltd' wants
to sell blue widgets online and lots of them. My main
priority is to generate website traffic and the more the
better.

I am selling widgets. This is my target market and my
unique selling position is that they are cheap. So what has
this got to do with my domain name?

Well, to be truthful...Everything!

The domain name is a major factor when it comes to ranking
on search engines. And search engines provide 90% of web
site traffic. In recent studies, it has been discovered that
the domain name itself is a ranking factor and counts for
30% of the total factors that the search deems important
when it ranks websites in its index.

The domain name is hugely significant!

So what makes a higher ranking domain name? Well, firstly
shorter the better. There is a clear correlation between
the length of the domain and its ranking is the search
results. Secondly, the domain must include the keyword for
which you wish to rank high. In this case Joes Trading Ltd
sells Widgets so the domain should contain widgets. The
widgets are cheap so the domain could be cheapwidgets.com.
This domain is going get higher ranking in the search
engines for the search term 'widgets or 'cheap widgets'
than 'joestrading.com' could ever hope to achieve

Higher ranking means more traffic which in turn means more
sales & profits. So when it comes to purchasing your domain
make search engine ranking your number one priority.


Colin Hartness is the Sales Director of Web-At-Work Ltd
T/A <a href="http://www.cheapdomainnames.uk.com">
Cheap Domain Names</a> UK offering cheap UK domain
registration with full DNS management and low price hosting
packages inclusive of cutting-edge online site building
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4.) BIZ*TECH SAVVY SOLUTIONS
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Crack

No, we’re not talking about the illegal drug, we’re talking
about cracking software. Software cracking is the modification
of software to remove encoded copy prevention. Distribution of
cracked software ("warez"), or patches to circumvent software
protection on software (commonly known as "cracks") is generally
an illegal (or more recently, criminal) act of copyright
infringement.

A specific example of this technique is a crack that removes the
expiration period from a time-limited trial of an application.
So, instead of paying for the software you use the crack and it
is free – right – maybe not.

There are numerous hazards in using cracks. Other than the fact
that it is against the law, there is the danger of acquiring
malicious software that is sometimes distributed via some of the
crack sites. Some of the software that is put on your computer
has pop-up ads that spring up all the time. They can also take
control of your computer and use it for their own purposes such
as sending bulk email, causing your ISP to shut you down for
spamming. At the very least it can slow your computer to a crawl.

They also make it virtually impossible to remove the program as
they mask it from the “Add/Remove programs” in your Control
Panel. In fact, it has been reported that even supposedly
legitimate software such as McAfee Firewall does this.

One women reported that she got frustrated with the McAfee
software and couldn’t use one from a different vendor because
you can’t have two firewalls running at the same time. There was
no way she could remove the McAfee software. She eventually had
to take the problem to a “computer guy” who had to reload
Windows.  It cost her a pretty penny to have the new Windows
installed.

Not worth the risk folks.
                                 

-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
__________________________________

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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