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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Five Ways to Boost Your Marketing Power
© Terri Seymour of www.SeymourProducts.com

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Building an online business is not easy, especially
when you are on a very limited budget.  As I come
in contact with more people, I realize that numerous
publishers and netpreneurs are overlooking some very
effective fr~e advertising opportunities.

 

Examples of these opportunities are:

 

1.  Welcome letter for your subscribers - I subscribe to
tons of groups and ezines and am always disappointed
when I get the default welcome letter. Personalize it
by introducing yourself and letting the subscriber know
about your website/business.  This is a crucial moment
in that you can start bonding/connecting with the reader
before they even get your ezine.

 

*Inform them of any specials you might have.
*Tell them your advertising rates and add a testimonial.
*Invite them to your site to utilize the fr~e resources.
*Let them know your email so they can contact you.
*Use some of the space for ad swapping with other
publishers and their welcome letters.
*Add an affiliate product or program review.

 

2.  Goodbye letter for your subscribers - This is your
last chance to get this person back.  Make it a good
one!  ;-) 

 

Thank them for being a subscriber and encourage them
to re-sub.  I also have a little message in my goodbye
letter that encourages people to let me know why they
unsubbed.

 

Example: 

 

Thank you for being a subscriber to the Bulletin.
I am sorry to see you go.   If you could take a minute
to let me know why you unsubbed, I would appreciate it.
Please drop a quick note to
mailto:terri@seymourproducts.com?subject=unsub 
Thank you.

 

By doing this you might be able to change their minds
and if not, you could find ways to improve your ezine
for the next subscriber.  Remember, always send them
an appreciative thank you note as well.

 

3.  Email Signature - This simple but powerful method
of promotion is unknown to some.  By using an effective
email signature, every time your email goes out to
someone, you have fr~e advertising.   Join several
discussion groups and message boards to utilize your
sigtag to the maximum.

 

Example of a email signature:

 

Warm regards,
Jane Doser

 

FREE Ecourses - Sign-up for one or all!
http://www.doser.com/ecourses.html
Build Your Business with Us!
mailto:subscribe@doser.com

 

You want to keep your signature fairly short - about
6 - 8 lines.  Many discussion groups will have a limit
to the number of lines you can have in your sigtag.

 

4. P.S. - It has been found that a P.S. is very likely
to get read.  Using a P.S. can be quite effective. 
Make it short and to the point.  A P.S. novel will more
than likely be ignored!

 

Example:

 

P.S.  Need more subscribers?  FR~E Report
mailto:www.subscribers@getresponse.com

 

Then you would have your main message on auto-
responder.  Do not just send them a sales pitch.  Add
some useful information and resources that will
actually help the reader.  This will get you more
credibility, which is extremely important if you want
more customers.

 

5.  Thank you page - An excellent way to get more
subscribers is to get together with a group of fellow
publishers and set up a group subscription page. 
Every time someone subscribes to one of the group's
ezine, the thank you page will come up with a message
something like this:

 

Thank you for subscribing to the Bulletin.  Take this
opportunity to check out more quality ezines.  Please
check the ones you wish to receive.

 

You would have each groups member's ezine listed with
a short description.  This is a very powerful method of
gaining subscribers because the person is already in
a subscribing mood and will most likely check most or
all of the other ezines.

 

The above advertising opportunities are quite simple,
but simple can be most effective!

 

*************
Terri Seymour has several years online experience
and has helped many people start their own business.
Visit her site at http://www.seymourproducts.com
for resources, $1 resell ebooks, free tutorials,
free affiliate programs & a free ezine with bonus
report: 77 Ways to Get Traffic!
mailto:subscribe@seymourproducts.com

 

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4.) BIZ*TECH SAVVY SOLUTIONS
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Window Size

If the last browser window you close, is a pop-up, the next time
you bring up a browser the window will be small. When this
happens, just grab the bottom right-hand corner of the window
and drag to make it larger.

As long as the large window is the last one closed out it will
be the size used the next time you open a window.



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Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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