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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Using The 12 Rules of Wow to Turn Your Passion Into Profit
By Walt F.J. Goodridge

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PROLOGUE: The only way to take control of your life, raise your 
standard of living and move beyond merely surviving is to create your own 
unique product or service that you offer to increasing numbers of people in 
exchange for the things of value that you desire. This simple formula 
applies to countries as well as people. A self-sufficient economy has 
its own products or services of value to export to the world. Similarly, 
a self-sufficient individual has something of value to exchange in the 
global marketplace. That thing of value is based on your natural 
talent, skill, or interest-in other words, your passion!

With that preamble in mind, let's take the discussion of turning your 
passion into profit a bit further. In a previous article, I mentioned 
the reasons why you need to become a passionpreneur. Now, let's explore 
how you'll make that happen. 

Imagine that you possessed the power to create reality. What if you had 
the undisputed ability to make things go your way 100 percent of the 
time? Well, you do. Such a power exists and it's contained within 
something I call your Wow Factor. 

Simply put, your Wow Factor is something you are, something you do, or 
something you have that makes the world go wow! The Wow Factor is the 
key to success because that “Wow” is the prelude to every action. Things 
start to happen only after Wow. Whether silently or aloud, “wow!” is 
how people respond when impressed by something they see, hear or feel. A 
thought, a comment, or an action of some sort is an automatic and 
necessary occurrence after a Wow. 

Think about it. A man, impressed enough with the desirability of a 
woman he sees, will follow through with some action to win her affection. A 
fan, impressed enough by the talent of his favorite performer or sports 
figure, will follow through with the purchase of recordings, tickets, 
merchandise, memorabilia or souvenirs of some sort to capture the 
performance or essence of his idol. 

Regardless of your social status, income, occupation, type and place of 
residence, or educational level, your Wow Factor can help you to 
achieve, acquire and cultivate phenomenal success in any area of your life.

Your mission, to be a successful passionpreneur, is to harness the 
power of your Wow Factor to sell your unique product or service to 
increasing numbers of people.


The 12 Rules of Wow (From The Tao of Wow; ISBN 09629202)

In order to use the Wow Factor for business success, you'll need to 
know and apply the 12 Rules of Wow. They are proven techniques based on 
the understanding of basic human nature and people's responses to each 
other. You can be assured that success in any business endeavor is based 
on one or more of the following rules. Once you understand the 
psychology underlying them, you too can use them to impress and grow rich in 
your life!


1. Better always impresses 

Competition is the basis of our society. Those who can run faster, 
deliver quicker, jump higher and sell cheaper will outperform those who 
cannot. However, a true “Wow Master”-to use a term in the Tao of Wow-does 
not compete. He or she merely recognizes and exploits the power of the 
inherent differences to create the Wow Response. 

2. Consistency and completion impress 

It's a fact that most people don't have what it takes to get a job 
done. Therefore, if you build a reputation of doing what you say you'll do, 
and doing it consistently, you'll automatically create a Wow Response 
in the minds of others. 

3. Beauty always impresses 

In our increasingly materialistic society, that which is pleasing to 
the eye is accorded more attention. Use this to your advantage when you 
present yourself and your product to the world. 

4. The new and unusual impress 

Great wealth has been created selling old things to new customers, and 
new things to old customers. Marketing experts know that a thing only 
has to be 10 percent different from something else to perceived of as 
radically innovative. Therefore, there's great wealth right in your own 
backyard repackaging ideas so they appear new, and reselling them to old 
customers! 

5. Unexpected accomplishments always impress 

The deaf or blind who perform music, the physically handicapped who 
participate in sports, the elderly who climb mountains, the very young who 
perform as virtuosos, are all examples of people exceeding expectations 
to create a Wow Response. 

6. Intelligence impresses 

We're living in a society that values athletic prowess and beauty over 
academic proficiency. Therefore, those who nurture their mental 
abilities, will possess the ability to wow. Read, write, speak, add and 
subtract well, and combine it with the ability to think critically about the 
world around you, and you will wow the world. There's Wow in wisdom! 

7. The invisibly obvious impresses 

Have you ever seen a new product on the market, and found yourself 
exclaiming, “Why didn't I think of that?!” The best inventions always 
create that response, and their appeal is almost always intuitively obvious 
to us...once we see it! 

8. Success impresses 

When attempting to become successful, one must live from the feeling of 
the wish fulfilled. In other words, because success only visits the 
familiar, you must become success before success will be coming to you. 
Walk, talk, think and act the part, and the world will have no choice but 
to confer prizes and honors to match their perception of you. Then use 
all the awards, and prizes to impress the world even more! 

9. Power impresses 

The greatest power is not political power, but the personal power that 
people refer to as charm. Many of the world's successful people rely on 
the strength of their personal charm to make the world go wow! 
Remember, people will elevate you to the level of your own self-image. Your 
charm, your wit, your words, your wisdom, and how you wield them, is in 
direct proportion to your self-image. That, and all the qualities of a 
pleasing personality, attract others into your life and make the world go 
wow! 

10. Creativity/talent always impresses

We all have a creative spark within us. Do you paint, write or sing? 
Whatever your talent, discovering, developing and sharing your special 
gift is the surest way to impress the world.

11. The praise of others impresses

People will trust in, and be more impressed by what others say about 
you much more than what you say about yourself.

12. Passion impresses

There is something that you, and you alone were put here to do. There 
are activities that thrill you when you do them, and for which the doing 
is its own reward. That is your passion. Find it, share it with the 
world, and share it with passion! For it is the depth of your enthusiasm 
about a thing that will enroll others in your dream. Great leaders move 
the masses not just with words, but with the strength of their inner 
conviction of their beliefs. Whatever your interests, people are always 
impressed by passion!

These 12 Rules of Wow, practiced in all areas of your life, allow you 
to create the path for all good things to come to you. Any success you 
will ever achieve will come as the result of some action taken by 
yourself or by others in response to you. Therefore, if you know how to 
control the world's Wow, you will control your own success!

AND REMEMBER: "If you create and market a product or service through a 
business that is in alignment with your personality, capitalizes on 
your history, incorporates your experiences, harnesses your talents, 
optimizes your strengths, complements your weaknesses, honors your life's 
purpose, and moves you towards the conquest of your own fears, there is 
ABSOLUTELY NO WAY that anyone in this or any other universe can offer 
the same value that you do!" - Walt Goodridge,

For more about uncovering and maximizing your Wow Factor, check out The 
Tao of Wow, companion text to Turn Your Passion Into Profit, both 
available at www.PassionProfit.com 

The foregoing contains excerpts from Turn Your Passion Into Profit by 
career coach Walt F.J. Goodridge (The Passion Prophet) . Find out more 
about Walt's Passion Profit Philosophy and Formula, the Passion 
Discovery Exercises, take a Passion Personality Test, and order the paperback 
or immediately-downloadable ebook online at www.passionprofit.com 



Walt F.J. Goodridge is author of 12 books including Turn Your Passion 
Into Profit. Walt offers coaching and workshops to help people pursue 
and profit from their passions. To learn more, about the Passion Profit 
philosophy and formula visit www.passionprofit.com . Send feeddback 
about this article to walt@passionprofit.com .)





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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Building blocks
What's for Dinner? - Quick Beef Stew
Just for You - Where Did the Time Go? Spend Time With Your Kids Now
Site of the Week - Make a Flake

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Identity Theft Alert

There is a common programming routine called Redirection. If you
enter the URL for a web site you wish to visit, the redirection
software takes you to a different one.

This is built right into the coding of the web site you wish to
visit. For example, if I wished to announce a special sale, when
you entered http://adv-marketing.com I might take you to a page
advertising my special. I’d let you browse the page and after a
predetermined number of seconds take you to the page you
originally desired. In the trade these are referred to as “Flash
Ads.”

Harmless enough right, but what if I maintained a file of web
site addresses, and if you entered one, I took you someplace
else. Did you know that McAfee software does just this? They
maintain a list of sites that their robot has spidered, and they
think are potentially dangerous. Sounds all above board right.

What happens though if a hacker breaks into your computer, or
there is a dishonest person distributing the CD with the
software, and they change a line of code or two. You could be
sent to their site instead of the one maintained by McAfee.
Think about it - if McAfee can redirect a legitimate web site to
one of theirs, and if your copy of their software has been
compromised, when you go to pay your bills online and enter the
URL for your bank, you could be redirected to a "look alike."

“Look alike” web sites are a common ploy used by people trying
to steal your identity. They try to entice you to visit their
“look alike” usually by sending you an email stating that there
is a security issue, which of course there isn’t. This is called
phishing.

Now the Phisher doesn’t even have to entice you to visit
someplace. The potential to do it is already on your computer. A
“nip” and “tuck” by a hacker, and while you may think you are on
your Banks Web Site, in reality you are in a world of hurt.

In my opinion, I feel that you avoid any software that performs
Redirection.




-----

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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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