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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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"The Most Effective Way For Newbies 
to Get New Customers on the Internet"

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Let??s face it, finding new customers is one of the essential
ingredients in learning how to start home businesses. And
there are only FOUR ways to get a fresh supply of customers
to come to your web site looking for your product:
 
Method #1 - Send them an email. But how many email
addresses do you have of people who want your particular
product? And how long will it take to go through those...a
week, a month?

Method #2 - Have someone who knows your product send
their friend an email about your product. Again, although this
can be effective, it takes lots of time to build a network of
referrals. Do you have months or maybe years to wait for
significant sales?

Method #3 - Pay for advertising on the Search Engines like
Google, MSN or Yahoo. When someone searches on a term,
like "dogs", you will see advertisements on far right hand side
called "sponsored ads". People are actually paying to put their
advertisement there. And while this is effective, you had
better know what you are doing and watch your pennies!

Method #4 - Figure out how to get your web page to show up
on the first page of a search engine like Google when people
type in a particular search term. Then they will visit your page
and buy your product.

Think about method #4 again. Hundreds or thousands of new
customers every month coming to your web site! That is what
the search engines can give you. And this is one of the most
important concepts in learning how to start home businesses.

Now, not everyone who visits your site will buy, but that??s
okay because you will have brand new visitors the next day
and the next day and so on and so on. So, researching what
search terms, which is another name for keywords, that
people are using to find your particular product is essential to
stepping into that oncoming traffic.

Perhaps an example would help.

When I built my first web page, I had no clue about keywords,
search terms or even search engines for that matter. I
basically had a "lemonade stand" on a lonely deserted street
and I wondered why no one was visiting my lemonade stand
and buying my lemonade!

And it didn't matter that I had the cheapest lemonade, or the
best tasting lemonade or even the prettiest lemonade stand.
Without a steady stream of visitors, I was not going to sell
any lemonade!

Then someone told me about keywords and search engines.
So I optimized my web page for the keyword in my niche that
had the most searches in a given period. But I still didn't sell
anything because, even though I was on the busiest corner in
town (the keyword with the most traffic), I did not take into
account the competition for that keyword.

Basically, I was trying to position my lemonade stand on a
corner that already had 2.2 million lemonade stands there.
And since I was the new kid on the block, there was no way I
was going to muscle out 2.2 million established lemonade
stands to get on the first page of Google!

So, what to do?

Finally, I got smart and chose a less busy corner that still had
daily traffic, but also had less competing lemonade stands.
And then I found other corners like that one and placed
another lemonade stand there. I may not be on the busiest
corner, but I am on several busy corners that I can dominate!

What is the moral of this story?

Choose keywords for your web page that are related to your
topic and have high demand and low competition. Optimize
your web pages for those particular keywords, get some
backward links through articles and then, watch the visitors
stream in...every day! And more visitors will translate into
more sales!


_________________________________________________

Stephen Beck is an expert on teaching non-techies how to
start a business on the internet. For an electrifying F.REE
report, "The Top Ten Ways to Find Products to Sell on the
Internet!" , visit: http://www.FamilyEbiz.com/expo.php


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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week -  Ice & Snow Castles
What's for Dinner? - Potato Chowder
Just for You - Is Your Home Child Proof?
Site of the Week - Astronomy for Kids!

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Shared Files

Sometimes when uninstalling a program a message comes up telling
you that there are shared files that may not be needed on your
system, "Would you like to remove?"

The natural impulse is to click "yes," but.guess what? You may
have actually removed files that another program does need.
Shared files are "general purpose" files that more than one
program can use. They usually come in the form of DLL files, and
should be automatically installed with the software that needs
them (assuming the setup program for the software includes
them—most good setups will). So, if you are asked if you want to
remove a shared file, it may be best to click "no". What happens
if one of those shared files gets deleted or corrupted and one
of your other programs will no longer run? Easy—just re-install
the program in question and you'll be back in business. If this
still doesn't put back the missing .dll file, check out this
site...

http://www.dll-files.com/

Simply type your missing file name into the search box to find
if it is available, then download it. You can also go to the
"dll-files downloads" page and scroll down the alphabetical list
to find the file you need. After downloading the most likely
place to put the .dll file is in the Win32 folder, if that
doesn't work, try the program's folder.




-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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