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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Writing for the Web
Nourish the spider, engage the human
By Rick Sloboda

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When you’re writing for the Web, you answer to two masters: humans and 
spiders. 

For your website to reach its full potential, your web writing needs to 
appeal to the emotional needs of your target audience as well as the 
logical needs of search engine spiders. 

Nourish the spider 

Search engines, such as Google, identify relevant web writing for their 
search results by sending spiders (or robots) to ‘crawl’ and index 
websites. Complex sets of rules called algorithms are then employed to 
determine how useful your site is and where it should rank in the search 
engine results.

Given the facts that more than 500 million world-wide searches are made 
daily, and search engines account for more than 85 per cent of all new 
visitors to a website, Search Engine Optimization (SEO) is by far the 
single most effective marketing strategy you can use to gain online 
presence.

But before your webpage can be optimized, you must determine which 
keywords to target. This involves: 

• Finding relevant keywords 
• Determining their popularity 
• Assessing the amount of competition 
• Deciding which keywords can be best supported with quality web 
writing 

The selected keywords must then be tactfully integrated into your web 
writing. Search engines reward sites with well-written, relevant and 
content-rich copy, so your web writing should comprise a keyword density 
ratio of three to seven per cent. This is calculated by dividing the 
keywords by the total number of words on a page.

Engage the human 

Once you drive traffic to your website, your web writing must connect 
with visitors on an emotional level to engage them and ultimately 
convert sales. 

What’s the quickest and most effective way to achieve this? Give people 
what they want: relevant web writing!

When you’re writing for the Web, recognize and address the real needs 
of your visitors, and make it easy for them to find what they need or 
want to know. 

Do:
Engage, inform, influence and convert online visitors into customers 
with clear, concise and relevant web writing. 

Don’t:
Bore or irritate visitors with company-centered, self-absorbed 
messages, which will only guide cursors to the ‘back’ button.

Ignite readers’ emotions by clearly communicating the benefits of your 
products or services. It’s surprising how many businesses, large and 
small, overlook this all-important aspect, and instead focus exclusively 
on features. Promoting benefits will help visitors envision themselves 
experiencing your product or service. 

By providing relevant web writing, you empower visitors to make 
informed decisions. This gains you instant credibility and trust, increasing 
your chances to turn them into full-fledged customers.


Rick Sloboda is a Senior Web Copywriter at www.webcopyplus.com  
Put your web writing to the test with a free, easy-to-use keyword 
density tool www.webcopyplus.com/tools  
Get more web writing tips www.webcopyplus.com/faqs  



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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Pastel Popcorn Balls
What's for Dinner? - Easy Sausage Dinner
Just for You - A Dozen Cheap Thrills: Family Entertainment on a Budget
Site of the Week - Imagination Taking Shape

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Tangled Mess

Most of us have a tangle of wires all over the place.  If you
don't want to spring for a "Cord Management" device, which can
be rather pricey, don't give up the ship.

There are several (inexpensive) ways to straighten out the mess.
If you have an old belt (that no longer fits <G>) cut a few
pieces (8 - 10 inches long), loop them and screw the loops to
the back of your desk.  You can actually use anything that is
strong enough to hold the weight of the wires.  Thread the wires
through the loops and you will have a much neater computer
station.

You can use any number of things, such as old clamps kicking
about the garage - use your imagination, and get rid of that
"tangled mess."


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

E-ZINE A*D*VERTISING DETAILS

A*dvertise with The OnLine Exchange TODAY:
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

 

ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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