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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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What Mel Gibson Taught Me About Niche Marketing...
By Anik Singal

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A lot of my students feel they need to follow the crowd. They either jump on the Internet marketing bandwagon, or they pounce on whatever's new and trendy. 

Granted, you CAN make money that way. If you don't mind chasing the tail of a trend.

But the REAL money is in getting AHEAD of the trend. You could tap hot niche markets BEFORE everybody else. 

Are you saying, "Anik, you've flipped. I'm supposed to be psychic?" No, just watch the trendsetters - the entrepreneurs, visionaries, and celebrities who have a knack for projects that make a TON of money.

Look at Mel Gibson. He's not just one of the world's most popular actors. He's also a movie tycoon. If Mel backs a film, it's gonna make big box office bucks from day one.

Yet ask yourself: Would YOU have invested in a movie about a 13th century Scottish warrior? Or a hideously expensive film in which everybody speaks a language called Aramaic? No way!

Yet Mel took those ideas, applied his uncanny sense of what appeals to people EMOTIONALLY... and made a MINT!

$100 million for the "run" of a movie is considered a success. Mel's "Passion of the Christ," where everybody speaks in Aramaic, grossed $611 million. And "Braveheart," about a Scottish freedom fighter in the middle ages, grossed over $210 million. Anybody who backed those projects made money. Especially Mel!

Mel Gibson's biggest strength as a marketer is he uses the PAST to predict the future. Give him a story from the past with EMOTIONAL CONTENT, full of heroes, love, suffering, and triumph, and he'll spin it into cash! 

How does this help the online marketer? On the web, the past definitely isn't past. It's one of the HOTTEST niches. And it's not cooling off. Look at the thousands of sites about history, memorabilia, genealogy, and retro themes. The challenge is turning an interesting slice of history into a cash machine. 

That's where you can really learn from Mel. He chooses historical subjects that spark people's EMOTIONS. 

Interested in U.S. Civil War battles? There's tons of ways to monetize: contextual advertising like Adsense; ads or auctions of memorabilia; books, videos, and DVDs; travel to famous battlegrounds; genealogy research and software; reproduction uniforms and period dress; etc. And there's plenty of searches for Civil War related keyphrases. All around, a NICE niche!

But how would Mel turn your site into a "box office hit?" He'd market the HEROES. From infantry foot soldiers to flashy generals on horseback. Why? Because visitors don't drool for dry history books. 

Too many marketers sell the TOPIC and not the EMOTIONS. Then they moan when their "hobby site" doesn't make money. Yet EMOTIONS create desire... and desire opens wallets! 

People drool for excitement, courage, valor, love of honor. So Mel would put the spotlight on heroes and feelings, and pin them to keywords, content, and products that satisfy our nostalgia.

Plus he'd focus on STORIES. He'd have a "heroes blog," an optin list, an ezine, and maybe an autoresponder course filled with vivid tales of triumphant heroes. And because he's an awesome salesman, Mel would use every opportunity to associate all this grand, high-minded content with the chance to make a SALE. 

He'd send ezine readers to contextual ads with optimal clickthrough page placement. He'd include affiliate links to everything from books and DVDs, to period costumes and trips to Gettysburg. He'd do his best to OWN that niche so he could make great money off that site for its entire "run!"

"The past" is one of the web's most longstanding "hot" niches. If you enjoy history or nostalgia, give this niche the "Mel treatment." You might just create a 24/7 cash machine that will chug along for generations to come!



This article is written by Anik Singal, founder of The Affiliate Classroom. Anik Singal has developed his own affiliate system that helped him earn well over $10,466 in just 60 days. Now, he's looking for a few students to train one step at a time. 

Sign-up for our F.REE course

http://www.AffiliateClassroom.com/free-course.html 





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4.) BIZ*TECH SAVVY SOLUTIONS
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Mailing List

Many of us maintain a list of people who we correspond with on a
regular basis. I have a group of friends and business associates
in Florida, but during the summer we are in New Jersey, so email
is the ideal alternative to keep in touch.

Unless you are going to personalize each message, your address
book is the best way to maintain your list – and we all know
that showing the email address of everyone on our mailing list
is extremely tacky – right.

When sending an e-mail to multiple recipients, you can hide
their e-mail addresses from each other. This is a sensible
anti-spam precaution because it avoids making a long list of
e-mail addresses available to all the recipients (which is what
happens if you put everyone's address in the To: or CC: fields).
Now I’m not suggesting that your friends are going to spam you.
But if you send them something they find interesting, and they
forward it to their list, who may have someone who forwards it
to their list – you see where I’m going with this.

It also is a major pain if you are forwarding an email you
received that shows all the addresses to your list and it
includes all the email addresses of the original mailing plus
yours. Think about it – all you need is two or three
inconsiderate folks doing this and you might have to wade
through several hundred email addresses to read a three line
joke. I routinely simply delete any messages like this.

Never – Ever – and that is a very long time, should you send
email to a list and show the addresses of everyone who it is
being sent to.  Use BCC – “Blind Carbon Copy” which is available
on most email packages both offline as well as online.

Don’t know how to do it you say – take a quick tour of the
“Help” information in your email program, or ask a friend –
don’t have any friends you say <Grin> - as a last resort, drop
me an email and let me know which email package you are using.
If I know the answer, I will share it with you.



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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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