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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
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If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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8 Tips To Improve Your Articles

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Writing articles is a good way to promote your website or business and to explain product benefits.  But you can't just put anything together and expect it to do its job of bringing in traffic.  You need to think about what it is you want to say and then put some effort into saying it well.  You can enhance the written polish of your article by observing a few article writing tips: 

1. Develop a plan and imagine objectives & potential outcomes.
There is nothing worse than not knowing what you want to get out of writing your article.  Before you actually say or write anything, work out your pitch. 

2. You need a framework for your article
A standard way to layout an article is with an opening paragraph which sets out what the article is going to be about.  Then comes the main bulk of the article - usually several paragraphs that cover the topic in depth, followed by a closing paragraph which needs to pull the different points together into a natural conclusion.  

3. Avoid saying too much
Don't feel that you have to tell your reader everything you know about a subject in one article.  The ideal article length is around 400 words.  It is better to focus on one aspect of a particular topic and cover it well than try to cram too much information in.

4. Be Professional 
Keep the content of your article professional and don't make personal comments about others or use an article solely to pitch your products or website.  You need to offer information of value to the reader to make them want to read what you've written. 

5. Use specific details where possible.
For your article and views to be considered valid you need to explain exactly what you mean.  For example, if you are writing a product review then say exactly what you liked and disliked about a product and wether those particular aspects are important or not.  If you are providing tips then use examples to illustrate your points.

6. Keep the personal stories short. It's not about you!
Keep personal anecdotes very short and use them to demonstrate a point, but not as the focus of the article.

7. Have a strong opening and closing.
Your opening needs to be catchy enough to hook your reader into reading the rest of your article.  The closing is important because it should reinforce the key message you want them to take away and lead into them taking action after reading your resource box which can be more specific about the action you want them to take.  Think of the conclusion as the warm up to the resource box.

8. Do several drafts
If writing articles isn't something that comes easily to you then you'll want to take your time to develop a voice for writing, a style that feels comfortable to you but that also gets across to the reader what it is you want to say.  It is a good idea when article writing to do a first draft and then put it aside for a day or two and then go back to it and re-read it to see how it flows.

Whether you are writing articles for promotion or web writing, it is a skill like any other and one that you would be wise to learn more about.  Seek help writing if you find it difficult and follow the article writing tips above and when the visitors start rolling in you'll be pleased you did.

_________________________________________________________
If you enjoyed this article then get a copy of this free ebook:  "Kickstart Your Article Writing: 9 Ways to Breakout of An Article Writing Stalemate".  Its full of practical tips & free tools:  http://www.howtosubmitarticles.com/article_writing/




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4.) BIZ*TECH SAVVY SOLUTIONS
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Run or Save

When you are downloading a file off the internet you may get the
option to "Run" or "Save". Either of these options will lead you
to the setup for the program and install it on your computer,
but the difference lies in where the setup file opens from.

If you click "Save" you can specify where the setup file goes
(My Downloads or the desktop). From there you could put it on a
disk just in case you need to reinstall it or want to put it on
another computer.

By choosing "Run" the setup process starts once the setup file
is downloaded to your temporary internet file. When you empty
your temp file the setup download goes away. This is great if
you aren't a download packrat, but you should be clearing out
your temp files often or they can get clogged with downloads.

Personally, I choose “Save” if it is a “one time” download that
doesn’t change on a regular basis. That way, if the program gets
corrupted, I can reinstall it without having to go to the web
site. You should have a separate folder just for Downloads.
Under “My Documents,” I keep them in “My Received Files.”

-----

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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