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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Hope everyone had a great weekend!
As you know, a few times a week you receive an emailing
from us.  Twice a week is our ezine publication and a couple
times a week you receive a solo ad publication.  Do you know
why you get these in your inbox each week?  Do you understand
the advantages and the insight to these mailings?  Are you getting
what you should be getting with these mailings, or are you just
deleting them from your inbox as you get them?  Well, read today's
article to give you an idea of the substantial insight to online marketing
you receive a few days a week by receiving our publication,  And how
you too can take advantage of all the tools that are at your fingertips
with ezines.  This article is a must read! So, for today, take the time and
read each word of this edition.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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How to use Keyword Marketing

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Keyword selection plays a vital role in the search engine
optimisation process. Securing a high ranking in the search
engine results is possible only with the use of right
keywords.

Irrespective of the nature of your product or service, you
must find the correct keyword/s which address the needs of
the targeted market. Successful web sites are build using
the right keyword and their marketing. Keywords have to be
identified before you start building your web site. You can
select the right keywords by clearly understanding your
products and the target segment to whom you want to sell.

Many specialist companies offer keyword marketing services.
They supply software that suggests appropriate keywords to
suit your target audience and search engine requirements.
These tools can be free or paid for services.

Wordtracker

Wordtracker is one such tool. It helps you identify the
correct keyword that can be used for successful internet
marketing campaign. It gives you the correct keywords which
your potential customers will use to find information on the
products that you offer. In addition, Wordtracker also gives
you the phrases that are most likely to be used by the
customers when they search the web for information.
Ofcourse, they charge a small amount for their services!

Keywords are become critical by the day and when you have
the right keywords you can gain in a number of ways. You
can start your keyword marketing process once you have the
right type and number of keywords. There are some good
places on your website where you can use the keywords to
good effect.

Enhancing Meta tags, Titles and Body of the Text

Used appropriately keywords can give very good results. You
must use them in the right density (number of words) and the
right place within your website. For good results use them
in the meta tags and title tags. But while using keywords
in the body text, you need to be more careful. Over use of
keywords can result in your text being called "spam".
Keyword density of 5 - 20% is considered appropriate. You
must ensure that keywords appear in a natural manner,
flowing smoothly with the other words/phrases. You can get
the help of the SEO experts for understanding the right use
of keywords.

PPC Marketing

The all too critical role of keywords is in planning your
PPC campaign. Keywords or phrases are important when you are
bidding for the right keyword. You must have a thorough
understanding of the market which will help you generate the
right keywords to bid on. If you end up bidding high on the
wrong keyword or very low on the right keyword you will lose
the traffic to your site. The basic reason for emphasising
the importance of keywords is that they can get you the best
results for your PPC campaign. Your web site visibility,
the traffic to your web site will increase phenomenally when
you use the right keywords in your campaigns.


Desmond Mantor is the Director of Sales and Marketing for
http://www.havetraffic.com
a business specializing in producing highly targeted
website traffic for commercial websites. For more details
please visit http://www.havetraffic.com





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4.) BIZ*TECH SAVVY SOLUTIONS
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Outlook Express Bogged Down

Often when Outlook Express doesn't work properly the instinct is
to totally reinstall. This may not be the case. You can reset
the folders, allowing you to get a fresh start.

To do this, find your way to the OE store folder. Not sure where
it is? Go to Tools/Options then select the "Maintenance" tab.
Click the "Store Folder" button and a pop-up will show the path
to it. It's probably in My Documents and may be called "OE" or
"Outlook Express".

Close Outlook Express.

With this information you can now navigate your way to the store
folder. Change the name to "Old-OE", that way you still have all
the old email and folders if you ever need them.

Open Outlook Express and you'll see that new folders were
created: Inbox, Outbox, Sent Items, Deleted items, and Drafts.
Your Accounts, Address Book, Signatures, and Message Rules will
still be there (another benefit over reinstalling the whole
program).

You will need to re-create any folders and sub-folders,
especially those that pertain to message rules.

You can move old folders back into the new folder. Simply open
your "old-OE" folder and copy (Ctrl+C) any .dbx files you want
back, then open the new "OE" or "Outlook Express" folder and
paste (Ctrl+V). You will need to delete the file called
"Folders" or "Local Folders". When you open OE again, that
folder should be restored. If not, it may be that it was the
trouble making folder in your previous setup.


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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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