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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

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than EzineTrendz!  Do you write articles?  Do you need them
sent to all the top ezines and newsletters on the internet?
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Have a GREAT Weekend!

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Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Powerful Press Release Distribution Tips
By Diana Barnum

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While press release writing is important, press release
distribution plays an equally important role in your return on
investment (ROI) with this marketing / public relations tool.
Because without targeted distribution, many prospects, clients
and other interested parties may not even read your latest
announcement or hear about it via other channels; TV, radio,
print publications, etc.

In order to bring your news to light with more of your targeted
audience, try some of these tips for a more successful
distribution:

Media List Management


Start a folder on your computer and in hard copy form for media
lists in order to keep a list of contacts readily available and
updated. Identify media outlets  - both online and off  - in
your targeted industries; for example: Business and Marketing.
Add local, regional, national and International channels to
cover television, radio, newspapers, magazines, online
publications, newswire and other services.

A targeted media list is an invaluable tool for most businesses.
The best way to build your list is to carefully watch, read and
listen, then track media publications and shows, and to identify
reporters and producers who would be interested in your story.
Contact the media outlets as needed for their most recent
contact name, email address, phone and fax number, before
sending your information.

Tip: Using a contact management software program such as ACT! or
Maximizer for this purpose can help you build and maintain
relationships with the media. Even using Excel to create your
own spreadsheets helps with organization.
 
There are several sources online that will help you build your
media list; however, keep in mind that not all of these sources
will have up-to-date media information.


Newswires


Newswires distribute your press release directly to editors,
other media outlets like Routers and they also publish the press
releases on their website. Many journalists rely on newswire
sites for information and story ideas. Wires are often used by
larger companies and non-profit organizations. They have the
advantage of immediately reaching a broad range of media outlets
across the country. The cost is usually $275 - $600 to send a
single release, with pricing based on the number of words in
your release (a minimum word count will usually apply.)


Mail, Fax, or Email


You can send the news release directly to the media yourself,
using the mail, fax, or email. When in doubt about the best
option, ask the journalists you will be sending your release to.
This can have the advantage of creating a more personal
connection with the people you send the release to. It can also
be a more cost-effective option if you are targeting a small
list of journalists.


Database Building


Newswires offer a fast way to send your press release to a large
number of editors. However, you can also build your own list of
media contacts using any of a number of media databases. Most
charge either a monthly, annual or per use subscription fee. Search
online for “media databases” and “media lists.”


Timing


It is best to send your news release early in the day and you
will have a better chance of getting your story noticed if your
release is not sent on a busy news day. For example, sending a
news release out as a major strike or natural disaster was
taking place would not be good timing. Monday and Tuesdays are
usually busy news days and by Friday most assignments have been
handed out as journalists get ready for the weekend.

Helpful Tips:

1. Don't send email press releases with attachments - they will
be deleted immediately upon receipt.

2. If sending an email release, make sure to write the release
within the body of the message.

3. Don't bug editors. Editors receive hundreds of press releases
on a daily basis. Chances are you will irritate most editors by
making a second contact to ask if they received your press
release.

4. Know deadlines of editors. If you are sending a time-sensitive
release, don't expect a magazine editor to cover your event
scheduled for next week. Find out what the appropriate "lead
time" is to send your press release for possible distribution in
their media.

5. If writing about a web site, make sure the site is updated
before you send your release. Editors will visit the site if
they have an interest in your product/service.

6. For further assistance and other helpful information visit
www.prweb.com

Resources

Here are some handy resources to help with your press releases:

 - Check out Jack Humphrey’s Content Desk and Content Propulsion Lab, 
for “Do It Yourself”  companies who would love the benefits of easy
step-by-step content site building, monetizing and promoting
systems for the best ROI, and high-end Public Relations firms
with low-end budgets, online at http://www.ContentLabInfo.com  
and http://www.ContentDeskInfo.com   .

 - For a super profit system, head to SEO (search engine optimization)
expert Keith Baxter’s Easy Net Marketing (EAN) Profit System at
http://bplansite.com . The program has only about a one- to two-hour
learning curve to get all set up and going. Articles, content and
more -all-in-one.

 -  Learn how to write with good correspondence courses like
those offered by the American Writers & Artists Institute;
many are described here:
http://presssuccess.com/specialty.html


So when you focus on getting your press releases out, focus on
distribution, too. Try some of the tips above to increase
success with your promotions, and keep a copy of the these tips
around for handy reference!

Presented to you by:

Diana Barnum, president of http://movingaheadcommunications.com
at: (614) 529-9459 (EST). Grab her freebies, tips and help at:
http://presssuccess.com/bookstore  and  http://OhioHelp.net 



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4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Scratch and Sniff Watercolors
What's for Dinner? -  Easy Taco Salad
Just for You - Garage A-Go-Go
Site of the Week - Art Fun

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
_____________________

Configuration

"Configuration" can refer to the set-up of your computer hardware: memory
and devices. It can also be your combination of software: operating
system, utilities, and applications, or the adjustment of your software:
options or preferences.

Many computer problems are caused by incorrect configuration and can
often be solved with a little bit of adjustment. In order to get the most
out of your computer, always check the system requirements for software
and the "ReadMe" file to make sure programs are configured right for your
system.



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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