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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

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If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Enhancing Conversion Rate

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As a web site owner what is it that you prefer the most -
getting more visitors or getting more customers? Well the
answer is quite clear, but are you really making that extra
effort to turn those visitors into customers? Have you tried
to find what is lacking in your web site that fails to turn
the visitors into customers? Even after optimizing your web
site, getting more links and gaining a high position on
search engine ranking, if your revenue has not increased, it
needs your immediate attention.

To start with it, you need to take a close look at your web
site. Well the first point you need to check is whether you
have made your web site search engine friendly or reader
friendly. Most of us make this mistake of optimizing our web
site for the search engines. The search engines are however
not going to buy your products or services, you want a real
buyers for it. The search engines only provide you a
platform where you can display your web site and its
products. When you optimize your web site keep the reader in
mind and not the search engine.

Quality information and well designed, appealing site always
encourages your visitors to contact you/come back for more.
Do not give too much of sales pitch copies on your website.
Many people are turned off by the overkill / hardsell of the
pitch. Give quality information on your products and service
and offer solutions to the likely problems faced by the
visitors. Content Rules! There is no substitute to good,
information content on your website.

Online business is basically about selling. To become a
better salesperson you need to analyze your customer's
behavior. In other words, analyze the visitors of your site
in ways like what keywords they have used to visit your web
site, are they not getting solution to their problem, etc.
You can also study what pages are the most visited and at
which page the visitor exits your web site. Through little
research you can analyze whether you are giving an easy
navigation path to the visitors or confusing them and taking
more time to take them to the real pages.

The moment you find out the problem with your site, make the
corrections immediately. Keep monitoring your web site on a
regular basis and make it user-friendly. When you follow a
consistent process of self analysis and improvement of your
web site you can expect good results in conversion of your
visitors to customers.


Dan Lambart is the Director of Sales for AB
http://www.abtraffic.com
which is a company that provides responsive, targeted
web site traffic for commercial web sites. For more
details please visit: http://www.abtraffic.com



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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Make Your Own Wendy's Frosty
What's for Dinner? - Crockpot Salsa Swiss Steak
Just for You - Treat Yourself!
Site of the Week - @rt Room

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Setup File

After downloading software and running the setup program you
might be able to delete the setup file.

If it was a ZIP file, you're normally safe. If it was an EXE
file, make sure it's only a setup program and not the actual
program itself (in most cases, it's only a setup program). The
way most setup programs work is they are a "package" for the
program and its associated files. It installs the program and
files to where they belong then it just sits there, taking up
space.

HOWEVER... make sure that if something happens to your computer
you'll be able to re-download the software should you need to
re-install it. If there is any question about the future
availability of the software, it may be a better idea to save
the file to a floppy disk, zip disk, or CD-R.


-----

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

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You can find all this and more at:

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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