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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Hope everyone had a great weekend!
As you know, a few times a week you receive an emailing
from us.  Twice a week is our ezine publication and a couple
times a week you receive a solo ad publication.  Do you know
why you get these in your inbox each week?  Do you understand
the advantages and the insight to these mailings?  Are you getting
what you should be getting with these mailings, or are you just
deleting them from your inbox as you get them?  Well, read today's
article to give you an idea of the substantial insight to online marketing
you receive a few days a week by receiving our publication,  And how
you too can take advantage of all the tools that are at your fingertips
with ezines.  This article is a must read! So, for today, take the time and
read each word of this edition.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Why the heck is your website not selling more?

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If you're anything like most online marketers or website owners, you've probably tried every tweak, trick and technique you can think of to get your website to sell more.

Maybe you've even had a few successes and actually improved your conversion rates a bit.

Yet deep down inside, you're positive that your site is capable of so much more.  You just know that with the right changes and improvements you could be converting a ton more visitors into buyers.

But the problem is...  You've hit a brick wall and just can't figure out what to change or tweak.

Perhaps it's time you tried a new pair of eyes!

Think about it...  You've probably looked at your website a thousand times.  You simply have too much knowledge about your products, your company, what you do and what you offer, to effectively see your website through a first time visitors eyes.

That's where an impartial and independent evaluation of your website can give you a valuable, fresh perspective.

In many professions, getting an outside, second opinion is a common practice.

So how can you get an outside opinion about your website?

You have several options for finding that "new pair of eyes".

You can ask your friends and family to take a look at your website.  They may notice a few details you've missed, like typos or other simple errors.  The main problem with family or friends is that they are often reluctant to tell you what they really think simply because they don't want to offend you or hurt your feelings.

You can post a message to an online forum or discussion group asking for feedback on your website. There are even categories in some popular forums specifically designed to request feedback for your site.

This is often a better option than family or friends, because you tend to get a broader cross-section of opinions and the forum members are less likely to sugar coat the feedback they give you.

But, there is one major draw back to either method of requesting feedback...  The input you get about your website from family, friends and even forum posters will simply be based on opinions or "feelings", not on expert, tested and proven techniques or advanced sales psychology.

Basically... They may not know what the heck they are talking about!

Another method for getting outside feedback is to conduct a survey of your existing website traffic.  This is often one of the best options to get constructive feedback on how to improve your website.

I frequently help my coaching and consulting clients conduct surveys of their website visitors as part of their conversion rate improvement programs.
 
Your final option is to find a company or consultant offering professional website evaluations or critique services.  The benefit here is that in most cases a professional will give you a much more comprehensive evaluation of your website than you will get from friends, family or your website visitors.

However, the main problem with the "professional" route is that almost all of the companies offering this type of service are web design companies.  So the "evaluation" you get is usually just a disguised sales pitch for a full website redesign.

(Not to mention the fact that most web design firms don't have the first clue on how to convert website traffic into buying customers...)

But if you screen website evaluation providers carefully you can find a few that will give you some outstanding recommendations.

Here are a few questions to ask anyone you hire to evaluate your site.

What is your background? (You want them to say they are marketers, not graphic or web designers, they need to understand sales psychology.)

Are your recommendations based on actual split test results?  (Often the recommendations you will receive are based on theory or "one size fits all" best practices.  Not on the results of actual testing, on actual websites.)

What kind of results have you produced for previous clients?  (You want them to show you case studies or testimonials from clients who have achieved measurable results.)

How much time and money will it take to implement the recommendations? Is this just a sales pitch for some ten thousand dollar website redesign?  (You want to make sure that the recommendations are going to be easy and affordable for you to implement.)

Done properly an outside, independent evaluation by a professional website evaluator or conversion rate improvement expert can significantly boost your websites sales.  (As long as you take the time to make sure you've found a good one.)

So if you're out of ideas for improving your site...  Go out and get a fresh pair of eyes!

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4.) BIZ*TECH SAVVY SOLUTIONS
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Cached Version

I like to browse my local newspaper online in the morning, and
every once in awhile when I sign on, I get yesterdays’ edition.
If you go to a site that should have updated content but it
seems like it didn't change, that could be due to a cached
version coming up.

To make sure that you are getting the most recent version of a
page, hold down the Ctrl key and click the Refresh button in
your browser.


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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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