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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

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than EzineTrendz!  Do you write articles?  Do you need them
sent to all the top ezines and newsletters on the internet?
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If you have any questions, suggestions, opinions,
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Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Benefits of Online Advertising

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Online advertising is proving to be the most powerful and
cost-effective tool to drive traffic to your web site.
Online advertising provides maximum exposure to your
products than any other form of advertising. If your
business caters mainly to the online clients or you own a
web site then it become very important to focus on online
advertising as this will increase the traffic on your web
site.

There are online advertising companies that market various
tools such as pop-up ads, banner ads, traffic exchanges etc,
With the advent of heavy competition in various businesses,
online advertising has become a necessity.

Online advertising offers quality exposure to your web site.
Some of the more effective online advertising tools are
Search Engine Optimization, email marketing, articles, pay
per click campaigns, classified ads, viral marketing etc.,

Below we discuss some of the more poular online advertising
techniques:

Pay Per Click

In pay-per-click the operator arranges for your web site to
be placed at a defined place. In this you purchase an
advertising slot, which gets you more realistic and relevant
results.

Google Adwords is an effective way of of pay-per-click
online advertising. In this, your text ad will be displayed
with the search results. You get to display your ad on the
most popular search engine and can ensure good web traffic.
In these advertisements you get the freedom of selecting the
keywords. Every time a user types the specified keyword your
ad will be displayed. The advertising rate is very
reasonable and will depend on two factors. First is the
number of times your ad is displayed and second is the
position of the ad. The rates differ with the position of
the advertisements, which are from one to eight.

Pay for Inclusion

Major search engines charge a fee for including your site
on their database. It is the same as listing your business
in your local yellow pages. Fees differ from company to
company, you have options of monthly, yearly fees and
automatic / manual renewals too. Google, Altavista,
AskJeeves, Lycos etc are some of the major search engines
available.

Yahoo! also offers this service for a specific fee. But if
your site is not optimized properly the search engine will
not index it. You will get listed in an unrelated category
and lose the benefit of listing in the database.

Optimization of your web site to match the search engine
requirements is very critical for getting indexed properly.
The singular benefit of pay for inclusion is that it gives
you qualified traffic and hence offers better results.
Irrespective of other forms of advertising that you may
undertake for your web site you also need to focus clearly
on search engine optimisation. Since SEO offers the benefit
of higher ranking on search engines you will get more good
quality traffic to your web site which is the main target
of your online advertising efforts.


Desmond Mantor is the Director of Sales and Marketing for
Have http://www.havetraffic.com
a company specializing in providing pre-qualified traffic
for commercial web sites, proven to convert to sales
at higher rates in comparison to other major pay per click
sources. For more details please visit
http://www.havetraffic.com





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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Playdough Craft Project
What's for Dinner? -  Breakfast Nacho Bake
Just for You - More Time For Fun When Chores Are Shared
Site of the Week - Caillou and You

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Copy Trick

Here's a neat little trick: Hold down the Control Key and Left-click.

If you are reading an email in Outlook Express it selects all the text so
you can copy it. If you are surfing the web with Internet Explorer doing
this will select the paragraph your cursor is in.

Try it in Word and it select the sentence you're in. In a folder you can
use this combination to select multiple files individually.


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Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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