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1.) A WORD FROM THE "EDITOR"
___________________

A Warm welcome to all our new subscribers.


I've been designing 2 websites over the past month,
and now that they are pretty much complete,
I need to start putting meta tags and keywords into
the script so these sites can be picked up by search
engines.  So, reading today's article has been a great
help for me.  When I start submitting these sites
I want the best keywords to gain the most prospective
search results.  I strongly suggest you read today's
article.  I know you will find it very helpful.  And always remember:
I'd love to hear your opinions. Any suggestions,
ideas or questions? Feel free to email me: marketingtrendz@comcast.net 

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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How To Dominate Your Competition 
With A Killer Keyword List

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I have spent literally hundreds of hours reading books and
implementing what I've learned into the strategy I'm about
to give you.  I am passionate about what I do, and
hopefully over this article some of that passion will bleed
onto you.

It is very important that you spend the time it takes to
thoroughly review the keywords in your market before you
spend hundreds of hours optimizing your pages, garnering
back-links, and submitting to directories. 

Building a Killer Keyword List

You can always take your best guess at what keywords
people are using the most to find a product or service, but
there is a far more efficient way of doing this.  There are
many tools out there that cut down the time investment
considerably.  I can't stress enough the importance of an
exhausting keyword list.  It is campaign-suicide not
knowing every last word people use to find your product. 
If you don't get any other thing out of this article let this
sink in: Go the extra length to find hundreds if not
thousands of keywords in your market.  I've worked on
websites that have 40,000+ keywords.  If you follow my
advice in this article you'll be able to generate keyword
lists in the thousands with very little effort.

Note: It is important to use a bevy of tools when compiling
your list, each software has its own strengths and
weaknesses.

Here are the tools to build a large list of keywords:

WordTracker offers a free trial (most people use Word
Tracker's $250.00 subscription) although it is one of the
most acclaimed keyword research tools in the industry it
does have its limitations.  The thesaurus and misspelled
tools are really good for bringing unique variations of your
keywords to the table.  But those last two options aren't
available in the f.ree version.

Overture Keyword Selector Tool's f.ree search count data
is far more accurate than any of the other tools.  Use
WordTracker to find many variations of keywords but don't
trust its "count" and "predict" data.  Rely on Overture's
Keyword Selector Tool for accurate search counts.

Note: I would multiply Overture??s keyword search data by
5x's to gauge the demand on Google, and then by 8x's to
gauge what the total search demand is amongst all search
engines for that word.

Google's Keyword Suggestion Tool also brings some
unique keywords to the mix.  It might be a good idea to
add each individual keyword you get from WordTracker &
Overture into Google's suggestion tool and see if there's
anything you are missing.

Note: Google usually suggests keywords you would not
typically find from the other two tools.
Now, look at every individual page of your site as its own
entity.  Write down 5 words or phrases that could describe
each page on your website. Then take the words and
phrases you've come up with, use each one individually by
entering it in the above tools.   I would write an extensive
"how to" guide on how to use these tools, but if you can
use search engines you can use these keyword search
tools.

To cut down time considerably I use new software.  It has
become a standard in the industry; it's an all in one tool
that gathers keyword data from all 3 of the tools I
mentioned above.  You simply type in a "main keyword"
and it searches the databases of Overture, Yahoo, Google,
WordTracker, and even your competitions pages for
keywords.  It than combines all of these keywords for you,
and puts them in notepad.

Note: For a controversial review about this new keyword
software tool please click here

http://www.keywordkingdom.com/keyword_software_scam_revealed.html

Keyword research is no longer guess work, with the
amount of tools at your disposal you no longer have to
spend weeks compiling keyword lists for all of the
important pages on your site.  There's no longer an excuse
to find only the "popular & in your face" keywords.  You'd
be surprised at how many small keyword 'catch' pages you
could build that have virtually no competition. 

Again, don't just settle for the major words getting all the
attention, dig deep, than even deeper until you can't find
anything new to add to your main keyword list.  You'd be
surprised how many people fail to see the value in this. 

Don't be one of them.


______________________________________

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Simple, yet Wildly Successful Strategies for SEO".  Visit
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while memberships last.






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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Egg Carton Nursery
What's for Dinner? - Marinated Barbecues Pork Chops
Just for You - You Are...
Site of the Week - Sticky Fingers?

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
_____________________

Scanning

Glossy paper can cause problems when scanning since it affects
the light bouncing off the page. Check your scanner interface to
see if there is a setting for glossy paper or photos. This will
give you better results.

For text that you will scan with OCR software you may want to
photocopy onto plain paper first to have a "flat" finish to work
with.


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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You can find all this and more at:

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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