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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Our a.dvertising slots do fill up very quickly, however, we do
have  A.D space available for as soon as
next week.   If you are looking for a.dvertising for 
that can be blasted this week, a.dvertise with The OnLine Exchange.
Just go to our a.dvertising website and process your order.  
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If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Internet Marketing: Mistakes to Avoid

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A well-planned marketing strategy helps you achieve newer
heights in doing business online. However, even in the best
of strategies we often make those mistakes, which do not
work in our favor. It is better to recognize these mistakes
and avoid them while making online marketing strategies.

1. Not focusing on the right market

Picking the right market is the most important part of a
marketing plan. Right products for the right markets is the
motto you should always practice. A very good product placed
in a wrong market can lead to a disaster. Employ some tools
to select the right market and also invest time in searching
for the most suitable keywords that fit the market.

2. Dropping your present customers from the marketing plan

One fatal mistake made by some planners is to just focus on
acquiring new customers and ignoring the existing ones. If
you do this your old customers will desert you in no time.
When you include your current customers they will pass on
the good word about your website and products to their
friends. That is the time you benefit by getting new
customers virtually free of cost.

3. Be careful with hard sell

A major mistake made in many marketing plans is making
each web page into a sales copy. Too much of sales talk on
the website becomes un interesting to the reader and they
also feel pressurized into reading the whole web site. This
is a sure way of ensuring that your customer never comes
back to your site. Selling is a subtle art which should be
practiced in a sophisticated way.

4. Offering no content

Too many web site owners get very excited with the idea of
online business and forget to place interesting content on
their sites that can keep their visitors attracted to
their site. While making money is vital, providing good
information is even more important to build lasting
goodwill of the customers. Focusing only on showing many
advertisements on your site will not get you good results.
Quality content is the only  answer to this challenge.

5. Ineffective Web Site

Many webmasters feel that only a dazzling, flashy website is
attractive to the visitors. This not necessarily true. There
are different ways of ensuring that your website looks good.
Use a catchy headline that draws the customers attention.
Offer genuine customer testimonials which will help the
visitors relate to the other customers and buy your products
based on their recommendation.


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Have http://www.havetraffic.com
a company specializing in producing highly targeted website
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revolutionary web site promotion service






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4.) BIZ*TECH SAVVY SOLUTIONS
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Desktop Icons

If you want to make your desktop icons bigger or smaller,
right-click the desktop and choose "Properties" Select the
"Appearance" tab then click the "Advanced" button.

Under "Item", pick "Icon" from the drop down list. Under "Size"
use the arrow keys to make the icons bigger or smaller (you
could also type in a number). Click "Apply" to make changes. If
you don't like how it looks, follow the procedure again.

You'll also notice "Font" and "Size". This is where you can
change these settings. If you make large fonts, you may need to
use a smaller font to prevent overlapping.

If you don't like the way the icons are spaced you can always
change that too. Under "Item" select "Icon Spacing (Horizontal)"
or "Icon Spacing (Vertical). Choose a number slightly bigger
than your icon size and it will adjust the space.



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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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