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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.



Our a.dvertising slots do fill up very quickly, however, we do
have Solo Ad a.dvertising for as early as next week.
 And plenty of classified a.d space for as soon
as next Monday.  If you are looking for a.dvertising for 
that can be blasted this week, a.dvertise with The OnLine Exchange.
Our Top Star Sponsor a.d spots are very effective.  Just go to our
a.dvertising website and process your order.  We will confirm it within
24 hrs. :
http://www.online-exchange.com/advertising.htm

I'd love to hear your opinions. Any suggestions,
ideas or questions? Feel free to email me: marketingtrendz@comcast.net 

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
debbiesolomon@comcast.net  

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Keyword Research: It's A Critical Step, 
Any Way You Slice It

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Ah, keyword research: the foundation of every
successful website out there. 

Wow, that's a strong statement, isn't it?

Well, it's true.  For those of you who put little to no
thought into, OR who don't understand the high
significance of keywords, the keyword research you do
before getting one single web page up will have a
tremendous impact on how well you market to your
target audience.

No pressure.

So, why is this keyword research so darned important,
you ask?

Let's say you and I are standing behind a curtain.  You
are probably the most revered speaker in your area of
expertise.  I pull back the curtain and motion for you to
go up to the podium and speak in front of an audience
of about 200. 

No problem.  You pull some notes out of your pocket,
confidently place your hands on the mic and speak
ever so compellingly for about 35 minutes. 

After you are finished, the crowd claps nicely??almost
out of obligation. You don't understand.  It was
actually one of your best presentations yet!  You were
compelling, but not too sales-y.  You presented the
problems, outlined the solutions available, and then
unveiled your perfect product to fit the bill.

So, what happened?

This audience wasn't waiting for you??they were
actually waiting on someone else who was going to
talk about a totally different subject.  They don't even
know what you were talking about.

So??..this wasn't YOUR audience.  This was not your
target market.

You had everything prepared??you had everything all
perfectly laid out to be a "slippery slope" that led right
to the obvious solution??your product.  But??.you were
talking to the wrong people.

How does this relate to keyword research?

The visitors you get to your site are a direct relation to
what keywords your site is known for.  If you are
telling the search engines that your site is known for
"niche widget solution" or using other keywords such
as your name, the name of your business??..that's not
the stuff your market is out looking for.

The keyword research you need to do is to determine
what phrases people are searching for that have the
problem for your solution.  They are searching for
"perfect posture" or "correct golf swing" not "Xtreme
Putter."  They don't even know your Xtreme Putter
even exists! 

And, unless you do effective keyword research, they
never will.

So, how do you do the right kind of keyword research? 
Put yourself in their shoes.  If you were someone out
there with the problem your product solves, what
would you be searching for?

"How to train my dog"

"Popular 30 something hangouts in L.A."

"Seattle modern art"

"Ping golf clubs"

These are the things prospective buyers are searching
for??.you just need to have the right keywords as bait
to catch them before they go surfing by.

So, take a little time, spend a day being a customer
searching for a solution.  You'd be surprised at how
easy it is to do keyword research when you come at it
from this angle.  And you'll be much more effective this
way as well!


___________________________________________

Learn the 5 Keyword methods and strategies that the
masters of marketing have been using for years to
dominate their marketplace. To receive your 5-part
course visit http://www.keywordcompanion.com


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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Splish Splash
What's for Dinner? - 7 Layer Salad
Just for You - Mom's Dictionary
Site of the Week - Etch A Sketch

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Restarting Applications

Many applications, such as Outlook, will start in the state in
which it was shut down. If you want it to start minimized, close
it by minimizing it and then right-clicking its taskbar button
and choosing Close.

If you want the window to be a certain size the next time you
start it,  (full-screen for example), just be sure it is the
size you want it before you close.

Normally, if it was where you want it, and the size you want it,
when you close, it should open the same way the next time you
use it.


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

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You can find all this and more at:

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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