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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Our a.dvertising slots do fill up very quickly, however, we do
have Top Star Sponsor a.d space available for as soon as
this Thursday.  And plenty of classified a.d space for as soon
as next Monday.  If you are looking for a.dvertising for 
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Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Online Marketing Tactics Using Multimedia

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Ah, multimedia as an Online Marketing Tactic.  It's a
word that has grown so near and dear to my heart. 
Why, you ask?  I think it's because it's not boring,
it's greatly interactive, and it take zero effort
(usually) to enjoy it.

And strong online marketing tactics include this great
interactive tool and ropes in your audience, getting
them engaged in both the medium they are
enjoying, AND your product.

Let's go over just a few of the media we now easily,
and inexpensively, have right at our mouse-tips.

Online Marketing Tactics Using Audio

First and foremost, everyone should be well aware
that you can put some sort of
audio up on your site.  I would say that's probably
the first and easiest way to give your product or
website a human aspect. 

If your visitors can hear your (or someone's) voice,
there's just a connection that is made instantly.
There are many different programs that you can use
to create and save your audio files.  I've found the
easiest way to record and stream both audio and
video is using www.audioacrobat.com .

They let you either record or upload audio and video
files to their server, and it streams from there!  They
give you a wide choice of buttons from which to
place on your website.  They also give you unlimited
testimonial lines that let people call in and record
testimonials for you to use on your site!  You can
even record teleconferences with their service!  And
at under $20 per month, it's a pretty good deal.

Online Marketing Tactics Using Motion

The next, most basic thing you can add to your
current site is a little motion.  Now, try not to overdo
it by adding an animated image that repeats over
and over and over. 

Sure, it's motion, but after its first or second loop, it
pretty much can get rather annoying.  If you can,
make your motion subtle and effective.  I think a lot
of the animation on websites nowadays looks dated
(from several years back) and downright cheesy. 

So, just choose your animations wisely.

Online Marketing Tactics Using Video

A great way to add video to your site, again, is to
use Audio Acrobat.  You can record yourself using
their website and your video cam attached to your
computer.  Or if you have a digital movie camera, you
can also upload your video file using their service as
well. 

There are many services that do stream your video
for you, we just use Audio Acrobat, so that's why I'm
mentioning them so much!  You can also stream it
directly from your own web server, just be aware of
your monthly bandwidth limits and plan accordingly.

Online Marketing Tactics Using Screen Capture

Another great type of video is a screen-capture
movie.  The best known is www.techsmith.com or
Camtasia.  This is a great program, and lets you
record what you are doing on your screen.  This is
fantastic for tutorials on how to use your product, or
how to buy your product! 

You can also stick a little picture-in-picture in your
tutorial of you talking directly to your prospect!  Nice! 
And, better yet, it's a great online marketing tactic to
get them to trust you to buy your product or service!

So, how can you make your particular product and
website more interactive using any of the online
marketing tactics I've mentioned above?

Easy.

Just start by adding one of the methods above near
the top of your home page.  Start with that.  If you
don't have any way of knowing how many people
have visited your website, then visit
www.statcounter.com and get free stat counters on
your pages so you can track how many visitors have
come to your site and how long they've stayed??etc. 

You'll be amazed.

The first step in creating an arsenal of ?¡ãonline
marketing tactics?¡À is to know what tools are out
there for you to use.  Once you get your feet wet
with those, and you see the results, you'll want to
add more and more!  I guarantee it!

Richard East
www.richardinromania.com


_________________________________________

Sign up for Richard's 8-part ¡°Mindset¡± ecourse to
explode your earnings and set you apart from your
competition. Visit http://www.richardinromania.com
to put yourself in a situation to earn the income you
deserve. 








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4.) BIZ*TECH SAVVY SOLUTIONS
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Start Menu

As you know, the Start Menu is the control center of your PC
accessed by clicking the "Start" button down in the lower
left-hand corner or by typing the Window key. Adding items to it
isn't that difficult.

There are two sides to the Start Menu. On the left, if the item
you want to add is a shortcut, then find it on your desktop or
open "All Programs" then right-click and choose "Pin to Start
Menu"

Go to your Start Menu and the new item should be there.

You can also drag items down to the Start button, wait for the
menu to open, then place it in the upper left list.

Now for the right side...

Right-click the "Start" button and choose "Properties". Click
the "Customize" button then the "Advanced" tab.

You'll see a list of items that you can add or remove from the
Start Menu such as My Music, My Pictures, and more. You also
have the option to display as links or menus. When you're done,
click OK to save changes.


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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