This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:

TOP-STAR Sponsor:
________

----------------------------------------------------
GENERATE MORE TRAFFIC -- MORE CASH INTO YOUR POCKET!
----------------------------------------------------
Exclusive eBusiness Resources Guide, a $700.00 value!
To download your F.REE copy click here:
http://ebook3.lcsorigin.com 

 

1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.

I encourage you to read todays article.  It is an article about
meta tags.  The all-to-easily forgotten key to search engine
recognition on your webpage.  Meta tags are important for
your website.  We may not all be familiar with meta tags,
but it is a lot easier than you think.  Read today's article.
If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

[Back to the Table of Contents]

 

 

2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

What is a Meta Tag?
by vjisden v

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

For the uninitiated, meta-tags are pieces of code within your website that contain
information about each page. These tags are supposed to tell search engines and users
what the page is about.

If you're a little rusty on your Internet jargon, here's a primer. There are essentially three
types of meta-tags that concern most marketers:

" Title - This is the text that appears in the title-bar of your web browser.
" Description - This is a quick summary of the information on the page.
" Keywords - These are words that are important in the page.

Up until about 4 years ago, there was a tremendous focus on meta-tags as a method of
improving search engine rankings. Webmasters could stuff all sorts of words into the
meta-tags to improve their search engine rankings for the words they wanted to rank
well for.

It wasn't long before the search engines caught on to this little trick, and as a result the
efficacy of "keyword-stuffed" meta-tags dwindled over time. Posts on Search Engine
Optimization (SEO) boards heralded the demise of the meta-tag with posters claiming
that Google all but ignored the meta-tags. It seemed that there was no use for meta-tags
anymore - at least from the perspective of the online marketer.

Meta-tag Re-emergence
But then a funny thing happened. The search market started to fracture. Yahoo and MSN
both spun up their own search engines and dropped Google's results from their engines.
Both Yahoo and MSN's new engines seemed to use content from the Title and
Description meta-tags to display in the SERPs (Search Engine Results Pages).
These observations appear to be the case even today. By running a query for the term,
"Online Advertising" on MSN, I got some interesting results.

Now, if you look at the screenshots in the link above, you'll notice that the clickable link
on the search engine matches the page's title tag verbatim, and the site's description in
MSN starts off with the first sentence of the description tag. Yahoo operates in a very
similar fashion. Many of the results on the SERPs of both search engines will use the
content from the meta-tags heavily (as long as the pages have meta-tags at all).
Google is less predictable with regard to the use of meta-tags. Google often uses the title tag to determine the clickable link on it's results pages, but only occasionally uses the description tag content in the page summary that it displays. 

Remember the Human Beings
Ok, now that I've put you to sleep with technical details and observations it's time to wake up, because there is a very important marketing point that I'm working towards here.  The point that I'm driving at is that although the search engines probably have devalued the SEO value of the meta-tag to a great extent, that doesn't mean that it isn't important.

When people search for keywords in your industry it isn't enough to be Number 1 on the
list of results. You still need to convince those humans to click on your link. The way to
do that is to design the most effective page description that can possibly appear in the
SERPs.

Steps to Take To Improve Your Meta-Tags
As a general rule, Yahoo uses the first 25-30 words of your Meta Description tag in the
site description it displays on your SERPs; MSN uses the first 15 or so.
Write out a 30-word description of each page of your website that is broken up into two
parts. The first 15 words need to get across what the page is about - this is all the MSN
searchers will see. The second 15 words should support the first - this will be visible to
Yahoo searchers.

Google searchers will sometimes see the first 7 - 15 words as well (although you can't
count on it). With meta-tags you have to just focus on the things you can control, and
right now Google is an unknown quantity so it's probably best not to worry about
optimizing for Google.

Don't Drop the Meta-Tags
Several years ago the search engines devalued the use of meta-tags in determining
rankings. But because they use the meta-tags as page descriptions in their SERP
pages, you must make special efforts to ensure that the content presented to searchers
inspires them to click on your links rather than your competitors'.
If you don't put meta-tags on your website's pages, then Yahoo and MSN (with a
combined market share of around 45%) will just guess at what to put in the description
of your website. They will pull phrases out of context (much the way Google does) from
your site and slap them in there. The result is not nearly as inviting as it could have been
otherwise. That's why it is always beneficial to learn to write effective meta-tags.



[Back to the Table of Contents]

 

 

3.) INTERACTIVE CLASSIFIEDS
__________________________

I'll teach you how to earn $1,057.50 a week,
with only 30 minutes a day.....Discover how. 
Go here now: http://www.imecourse.com?id=502

§«¤»¥«¤»

“Who else would like the Opportunity to be a
part of our Inner Circle Success Group to Try
a No Brainer, Proven, Fail-Proof System and
MAKE at LEAST $1,057.50 Weekly Residual Income?”
Go Here Now: 
http://marketingnowonline.com/cmd.php?af=382565

§«¤»¥«¤»

I’ll Teach you how to earn $1,057.50 a week,
with only 30 minutes a day... Discover how.
Go here now: 
http://www.marketingonlinesuccessfully.com/residual.html

§«¤»¥«¤»

Now Open! Your Bargain Barn a true Internet marketers
warehouse of discount resale rights products. Top selling
new niche ebooks. By low, sell high with these great resell
products. Keep 100% of profits. Sell on ebay & the web.
This is Not a membership site! http://www.abbarn.com/ 

§«¤»¥«¤»

Finally: You've Found a Legitimate, Lucrative Home Business.
Guaranteed! Without any selling, advertising, cold calling or 
prospecting. Does your program do 98% of the work leaving 
you to do the hardest 2%? This a truly a passive income 
opportunity for any kind of background. Too good to be true? 
Check out our money back guarantee and receive a free gift at: 
http://www.home-spunfortunes.com  

§«¤»¥«¤»

Affiliate Tools, Opportunities, & Lots More
do you want to succeed, do you need help to get 
started, do you want to finally make some money, 
then check my web site and start earning today.
http://show--me.com/?i=47621/ 

§«¤»¥«¤»

Totally F-R-E-E Weight Normalization Report.
Do you have a Weight Problem? If so, then the Weight 
Normalization Report will provide you with all the information
you need to permanently solve the problem. The WNP Report is
Totally F-R-E-E & not a diet. www.weightnormalization.org/ 

§«¤»¥«¤»

REAL WEBSITE TRAFFIC - ONE STOP ADVERTISING CENTER
10,000 Guaranteed targeted visitors to your web site!
Your classified ad sent to 1,564,662! placed in 2,318
safelists & ezines. Solo ezine ads to huge database of
active and proven product buyers. Immediate Results! 
http://www.classifiedadcentral.com/main.cgi?conrad1 

§«¤»¥«¤»

"Here is your $500 bucks". How would you like that everyday? 
Your prospects won't even know who you are, but they will 
jump at sending you $500 with this totally automated 1 step 
system. That's right, automated. No phone calls or any of the 
other pesky things we all hate to do. The 1 step system does 
it all and you keep the $500 bucks. Email me at:
mailto:lexis1step@yahoo.com  or www.lexis1step.com 

§«¤»¥«¤»

WHY SHOULD YOU WORK AT HOME?
Start your own internet business for only $2.95.
Make money 24 hours a day with our fully 
automated system. Click here for the free tour!
http://tinyurl.com/luv6s 

[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Unclickable Links

When you come across a link in an email that you can't click,
copy & paste it into your web browser, then hit Enter. You
should be connected to the site in question in a jiffy.
-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

[Back to the Table of Contents]

 

 

5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $40
Get Sponsor a*ds as low as $18
Get Classified a*ds as low as $8
L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

You can get even L-O-W-E-R Prices when you
order one of our  VARIETY A*D Packages:
http://www.online-exchange.com/anniversaryadspecials.htm

[Back to the Table of Contents]

 

 

EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

• PARTNERS-2-SUCCESS

• Article Submission Services 

• The S*C*A*M*INATOR REPORT

• Articles-to your-InBox

• C.O.B.R.A.

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

[Back to the Table of Contents]